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Ten Measurements
Ten Measurements
7. The effect of pricing on turnover – how much more would you sell if you
cut your prices? And how much less if you increased your prices? Do
scientific experiments with your pricing and measure the effects.
9. Savings we’d make if we invested / Cost which we’d pay longer term if
we cut. What cuts are you planning to make, and how will you measure
whether you really get the benefit of them, without effects on other
areas of income?