Professional Documents
Culture Documents
MM Assignment
MM Assignment
Sample Size: 35
Chart Title
10
9
8
7
6
5
4
3
2
1
0
Less than 30 30- 35 35-40 Above 40
Male Female
Exhibit 1
Insured in lockdown
Exhibit 2
Group Member City covered in No of sample Male
collecting sample
Rajib Jhajjar 5
Shweta Jhajjar 4
Manish Banglore 4
Madhvi Delhi 6
Sunil Jhajjar 5
Anuj Pune 6
Kunal Banglore 5
Trigger of Purchase:
1.Due to insecurity
So we can conclude fear of Corvid may increase in rate of taking term insurance within people
having family responsibility.
Stages of Purchase:
Within 35 people29 people think there should be a term plan for them. 18 have taken purchase
decision within 3 months of lockdown.
May Month 3 7
Information search: Mainly information has been through Internet & TV advertisement.
Month of March & April first & 2nd week: Information search through Internet
Mainly triggering People for making purchasing decision : Office colleague & Friend.