Sap Partneredge Helps Partners Deliver Exceptional Results

SAP PartnerEdge
Helps Partners Deliver

Exceptional Results
SAP Partner Kickoff 2011

Agenda
1. Current Benefits of SAP PartnerEdge

2. Enhanced Benefits of SAP PartnerEdge
3. Enablement Resources
© 2010 SAP AG. All rights reserved. / Page 2

CURRENT BENEFITS OF
SAP PARTNEREDGE

SAP PartnerEdge Provides Support and
Services To All Types of Partners
 Accelerate engagement and drive

SOFTWARE CHANNEL
SOLUTION PARTNERS additional revenues through exclusive
PARTNERS
enablement benefits
 Expand market reach into SAP’s
customer base of over 105,000
 Connect with individuals and
companies within SAP’s Ecosystem
 Leverage SAP expertise and best
practices to improve operational
efficiency
SERVICE TECHNOLOGY
PARTNERS PARTNERS
 Participate at key SAP events and
other networking opportunities
 Leverage a simplified partnership
engagement model

Delivering End-to-End Support Through
a Value Network
Individualized Access to
& interactive SAP Value
Services Network
including
business
Capability units Knowledge
Personalized tools
& scalable
infrastructure to
increase pipeline
Productivity
Creating Value Through Close Partnerships

Access Exclusive Program Benefits to
Partner Services Drive Business Success
Interactive enablement around SAP Solutions and

Expert Session Industries
Maximize your win rates with dedicated solution and

Presales enablement presales enablement
Transparency around SAP´s Industry & Solution Portfolio

Solution Roadmaps – focus on SAP’s future strategy
Hosted innovation View latest SAP applications using a cloud based trial
showrooms system landscape
Plan, build, and execute marketing campaigns in

Demand Generation collaboration with your Marketing Campaign Coach
Equip your sales team with SAP offline demos and

Executive Offline Demo detailed demo scripts
Access selected SAP Value Management Tools and

SAP Value management proven methodology

Visit The Partner Enablement Calendar
Partner Services For Knowledge On Key Topics
Sample of 2011 Key Enablement Priorities delivered by SAP Experts

Channel Partners Service Partners Software Partners
Business AllinOne Product & Solution Product & Solution
 Partner Onboarding – New Information Information
Benefits  Business Suite in 2011  Cloud Computing
 Subscription based hosting  Partner Lead Demand  Gateway
 Support Authorization Generation  HANA early Enablement
Business Objects  Business User Enablement  Sybase products
 Partner Onboarding- New (EPM, GRC) Marketing & Sales
Benefits  Industry & Solution  EcoHub + SAP Community
 Pre-Build Analytics Enablement Network
 Rapid Deployment Solution  Partner to partner sessions
 Demo Best Practice, Bi
Roadmaps and Point Solutions (BPC,
Other
SRM, CRM, etc)
Business One  PartnerEdge
Marketing & Sales
 Pre-Sales Enablement Harmonization
 Virtual Agency, CMI,
 Partner Development
 ECOHUB Storefront
 Mobile Device Integration
Partner Enablement Calendar
Generate Leads with SAP Demand
Partner Services Generation Services
Value for Partners Top Campaign Themes

 Coaching on SAP Virtual Agency navigation
 Suggested campaign content, messaging SAP Business Objects Portfolio
and layout building for SAP solutions SAP NetWeaver BPM
 Campaign planning and execution guidance
SAP CRM
 Campaign response, evaluation and
lessons learned Live and Online Event Invitations
 Campaigns results identification SAP Business Suite & ERP Upgrade
Your Campaign Coach guides you !
PROMOTION SETUP ACTIVATION REPORTING

Build Campaigns with
Partner Services SAP Virtual Agency
2010 Facts & Figures

+50% of SAP PartnerEdge
SI/SSP Partners Received
Coaching
+380 campaigns executed

in 2010
16 different preconfigured
campaigns in local
language
Next Steps
Not engaging yet?
Ask your PSA to nominate your company
for individual campaign coaching.

Build Awareness Through Partner
Partner Services to Partner Webinars
Value for Partners 2010 Facts & Figures

 Scalable platform to increase product
awareness within SAP Ecosystem PartnerEdge SSP
 Better collaboration opportunity with and Services Partners
other SAP Ecosystem partners delivered webinars in 2010
 Webinar planning and execution
guidance
 Instant feedback from participants 70+ Registrations on
 Reduced marketing and networking cost average per session
Next Steps
Service offered in English
 Approach your PSA and book an and German Languages
individual session

Build Industry/Solution Specific
Partner Services Executive Offline Demos

 Executive Demo –
A professional system simulation used 70+ Executive Demos
by SAP’s own sales force around SAP Solutions
 Accurate impression of the user available through the
experience of SAP software without Partner Portal
utilizing a live system
 Executive Demo – is interactive, role
base scripted and as close to the real 20+ Industry Specific
application as possible Scenarios in 8 critical
Industries (Media, Retail,
Wholesale Distribution,
Next Steps Chemicals, Banking, Public
Sector, Insurance and
 Take advantage of Executive Demo Consumer Products)
through your PSA

Extend Your Reach Into SAP and
Value Network to SAP Customers
Remotely access more than 500 expert videos, audio

Virtual SAP TechEd streams, and PDF presentations
Prepare consultants for early customer engagements with

SAP Ramp-Up program exclusive delta training
Partner live online Participate in interactive in-depth workshops with SAP

workshops experts
Use this collaborative environment to turn ideas into

SAP Co-Innovation Lab solutions
SAP EcoHub solution Ensure your services and solution offerings are actively
marketplace promoted to SAP customers
Partner to Partner Expand the reach of your solution and services through
Webinars SAP EcoSystem

Build Pipeline with SAP EcoHub
Value Network

 The community-powered solution
Marketplace that brings together SAP
ecosystem and communities 500+ Partner Solution
Storefronts in EcoHub
 Single platform for SAP customers to find
SAP and Partner solutions
 Self-sustainable 24x7 lead generation
engine for SAP Partner solutions
Strong adoption
 Referral program, integrated Marketing, amongst SSP and Services
advertisement and promotional campaigns PartnerEdge Partners
 Your PSA is an intermediate between
partner and the EcoHub team
Next Steps Over 4800 leads*

 Approach your PSA and book an 369 customer reviews*
individual 1:1 Focus Session
* Global data

Exclusive Resources to Help You
Tools & Infrastructure Manage Your Business
Partner Enablement Calendar

 Personalized view with details around
your designated PSA
 Central delivery platform for all partner
relevant SAP Expert Sessions
(~2500 live & recorded sessions available)
 Accessible anytime via the Partner
Portal – Beta Version for IPAD available in early Q2/2011
PartnerEdge Helpline Partner focused tools and

scalable infrastructure
Manage My Partnership
 Remote Support through:  Offers partners transparency and
 Local phone numbers enhanced collaboration throughout the
entire partnership lifecycle.
 Email:
 psd_si@sap.com
 pe_channel_helpline@sap.com
 softwaresolutionpartner@sap.com

Your Partner Services Advisor:
Tools & Infrastructure Your Single Point of Contact
 Single Point Of Contact

 Increases Partner Capabilities,
Productivity & Knowledge
 Drives Remote Enablement
 Brings SAP Experts &
Partners together
Proactive
and
Reactive
SAP
SAP Services
Products &
Solutions
Partner
Operations
Partnership
Management
Partner Services Advisor

ENHANCED BENEFITS OF
SAP PARTNEREDGE

SAP PartnerEdge 2011
Best-in-Class Partner Program
Simplicity
• One global program framework
• Partners access enablement and go-to-
market services from one platform
Flexibility
• Quickly adjusts to new markets, product
portfolios and business models
• Creates an environment for partners to adapt
easily to changing business conditions
Innovation
• Value based and recognition of partners’ total
contribution
• Recognition of partner capabilities, for
example, validated expertise with customer
references, skilled individuals and solution
certification / qualifications
You talked. We listened
New. Expanded Program & Benefits

 One global framework
 3-Tier Leveling introduced for competitive differentiation
 Innovations in program collaboration with COIL & ICC
Improved. Manage My Partnership Application

 Simplified and streamlined interface
 Reduces administration time and burden
 Getting the attention & collaboration from Solution Mgmt
Explore. Validated Expertise

 Game changing way to differentiate yourself in the
marketplace

Program Landscape
Manage My Partnership Application
BUILD RESELL SERVICE
VARs
Harmonized Program Benefits
Software & Add Product Authorization Services Language
Technology Partners Service
Partners SAP SAP SAP SAP (SI’s) Partners
Business Business Business Business
One All-in-One ByDesign Objects
Validated Expertise

Exploring Validated Expertise
Explore. Validated Expertise

 Achieve partner differentiation:
 Proven Industry Experience
 Proven SAP Solution Expertise
 Define Areas of Specialization

 Go-to-Market & Business Model
 Build awareness to SAP customers

 Text based designation in materials
 Listing in a future customer facing SAP Partner Finder
 Receive extended benefits from SAP

 Increased collaboration with SAP Field and Solution
Management on selected projects

SAP PartnerEdge 2011 Release
Summary of Partner Benefits
Current 2011 Release
Multiple Partner Programs One Global Framework
Program Leveling and Validated

Limited Market Differentiation
Expertise
Country Specific Benefits Only New Regional Benefits
Streamlined Partner Engagement

Numerous Partner Types
with Resell, Build and Service
Challenge to Navigate Simplified Administration

Take The Next Step:
Leverage SAP PartnerEdge
Access extensive technical, marketing, sales,

and program benefits (http://partner.sap.com).
Sign up for enablement webinars and regional

events (https://psd.sap-ag.de/PEC/calendar).
Value to Customers
Expand your customer base by listing your
product on SAP EcoHub (http://ecohub.sap.com).
Engage with partners and customers on

SAP Community Network SAP Community Network (http://scn.sap.com).
Learn more: http://partner.sap.com

SAP PARTNEREDGE
ENABLEMENT RESOURCES

A Snapshot: How SAP PartnerEdge
Will Support Your Business in 2011
Reduced Cost of Reduced Cost of Enablement &

Sales & Marketing Onboarding
 SAP EcoHub  Personalized Enablement Calendar
 Virtual Agency  Virtual SAP TechEd
 Executive Demos  Partner Live Online Workshops
 Virtual tradeshows……. And more  SAP Career Center
 Focused onboarding
Reduced Cost of
Simplified Engagement with SAP
Development
 Free NetWeaver Development  Partner Services Advisor
Licenses  PartnerEdge Portal
 Reduced cost of solution certification  “Manage My Partnership” Console
(50 % discount for PE members!)
 Integrated Regional Help lines
 Virtual Appliance Factory
 Harmonized and simplified program
 Best Build App Enablement Series

Partner Testimonials
”
Utopia has been working with an SAP PSA and has
found these interactions invaluable to navigate through
the many resources available through the SAP
PartnerEdge program and the SAP ecosystem.”
John Ferraioli
SVP of Business Development and Channel Sales, Utopia Inc, Illinois
”
Khoj has found that providing staff with role-specific
access to relevant tools, such as the SAP PartnerEdge
program, SAP EcoHub marketplace, SAP Developer
Network (SDN), and SAP Service Marketplace, has
meant that it's no longer necessary to broker the SAP
information across the company – it happens in a
relevant and organic way for the business.”
Ajay Dhingra
Founder & President, Khoj Information Technology, Ramsey

SAP EcoHub

SAP EcoHub
Community-Powered Enterprise Solution Marketplace
SAP EcoHub
Online Solution Marketplace for SAP Customers
Discover Evaluate Buy

SAP and SAP ecosystem: Software | Services | Content | Technology
Accelerated Power Trusted

Discovery of Insight Engagement
Quickly find solutions that Leverage community of Work with SAP and
address your business needs experience to select the right ecosystem solutions from
solution trusted partners
SAP EcoHub – Adoption & Momentum
”
SAP EcoHub is an easy to use single source that will
Growing Portfolio streamline the process for identifying trusted relevant
 700+ solutions, 400+ solutions that meet our business needs and work within
partners our existing SAP installations. This is something that I
have been searching for a long time.”
 Across all industries, LOBs,
solution types Matt Stultz
VP, Global Information Technology
”
The EcoHub provides customers an online
Increased Adoption supermarket … It connects companies to partners and
 Customers from over 100 developers …This allows customers to make
countries informed choices and generate better returns on
investment by reducing integration costs.”
 10x growth in user visits
Vineet Nayar
“Inverted Wisdom” Sept 2009
”
SAP’s newly launched EcoHub recognizes the need
Visitor Profile for SAP to provide its clients a more…
 84% users are Decision comprehensive method to find partner or SAP
makers & influencers sourced systems.”
 Leads generated from over
Nigel Montgomery,
4000 customers
AMR Research

What’s in it for SAP Partners?
Channel to Commercialize Your Innovation
Extend credible access to SAP customer

 Solution storefronts within a SAP branded site
 Leverage solution certifications to drive lower TCO for your customers
 Share expertise and becoming a trusted advisor
Market your innovations

 Harvest the customer traffic on EcoHub to build awareness
 Participate in co-marketing/referral initiatives to drive demand
 Leverage an effective streamlined campaign execution
 Next-generation social media marketing strategies
Convert presence to revenue

 Integrated lead management
 Business insight through intuitive analytics
 Lead qualification and nurturing bets practices

SAP EcoHub: Your Online Sales Channel
Establish Presence – Market – Sell
Establish Presence Market Sell

 Storefront readiness – demos, . . .  Marketing campaigns  Promotions and special offers
 Dedicated team  Social media  Lead management
 Community presence  Advertisement  Reporting and analytics
 Announcements/links  SAP and industry events
 Search engine optimization
Multiple routes Discover and Qualified Finalizes

1 to SAP EcoHub
2 evaluate solution
3 leads
4 transaction
 SAP Community
Network
 SAP.com
 Demand Generation
Campaigns
 Events and Promotions
 Partner websites
 Search Engine
Optimization
 SAP Field

Red Hat: The Partner View
Leveraging SAP EcoHub for Success
Sell
 Promotional offers to drive interest in virtualization capabilities
”
3
 SAPRed Hat Work
EcoHub joined the SAP Hat
Center/Red EcoHub Referral
lead capture &
management
Initiative because we quickly recognized and
 wanted
Complementing
to take w/SAP Eventsof(SAPPHIRE/SAP
advantage the many valuable TechEd)
 Delivering excellent results to drive qualified sales opportunities
benefits offered to partners in this initiative,
including the various marketing and advertising
opportunities in this online marketplace designed
Market/Promote
specifically for SAP customers. From our
 Selected for Referral Program
2
 perspective, this central destination within the SAP
Established promotion plan w/SAP EcoHub team
 ecosystem
Execution ofallows us campaigns
marketing to effectively reach target SAP
 customers to clearlycampaigns
Integrated advertising convey our value proposition,
 provide dynamic,
Announcements andrich
linksmulti-media content, and start
to SAP EcoHub
to engage in highly qualified sales efforts with these
customers
Establish through SAP-provided infrastructure.”
Presence
 Joined SAP PartnerEdge (member) partner.sap.com
 Certified solutions
Michael Waite, Director of Alliances, Red Hat
1  Engaged w/SAP EcoHub team
 Established world-class storefront
 Driving community engagement

SAP Demand Generation Services

Demand Generation Services from SAP
Overview
SAP Virtual Agency Content Campaign Coaching
■ Self-service, easy-to-use ■ Prepackaged campaigns ■ Tele-based service

online campaign builder via SAP Virtual Agency ■ End-to-end support for
tool ■ Solution messaging partner campaign process
■ Pre-built campaign content blocks
■ Delivered by partner
templates with online and
■ Campaign offers and marketing advisor based
offline tactics available
assets in each region

SAP Virtual Agency
SAP’s Demand Generation services increase partner lead generation activity and, ultimately,
revenue contribution, through the provision of a self-service, easy-to-use e-marketing tool
which enables quick, cost-effective development and execution of partner campaigns.
Advantages for Partners Advantages for SAP

 Lower campaign execution cost  Further improve GTM collaboration between
 Decrease time-to-market and cost per lead SAP and partners
 Increase lead volume and accelerate deal  Increased lead volume generated by partners
close  Boosts partner revenue contribution

Next Steps

 Reduce campaign execution cost
 Build pipeline and accelerate sales
 Increase partner revenue contribution
 Available to SAP PartnerEdge members
at no additional cost
Get started today

 Visit
partner.sap.com/demandgen or
 Contact your PSA to learn more

Customizable Demand Generation Campaigns
via SAP Virtual Agency
SAP Business Suite & ERP Campaigns
 16
SAP SAP SAP CRM SAP ERP prepackaged
Business Business
Suite Suite campaign
Upgrade
SAP BusinessObjects Campaigns
themes by
solution area
and industry
 Total of 73
SAP BusinessObjects SAP BusinessObjects SAP BusinessObjects SAP
Explorer Planning and GRC BusinessObjects localized
Consolidation (BPC) Enterprise campaigns
Information
Management available in:
Technology Platform Campaigns Industry Campaigns English,
German,
French,
SAP Service Oriented SAP for Retail SAP for SAP for
Spanish,
NetWeaver Architecture Banking Manufacturin Portuguese,
(SOA) g
and Chinese
Sustainability Campaigns
Sustainability Performance Carbon Environment, Health, and

Management Impact Safety Management (EHSM)
Management

SAP Integration and Certification
Center (SAP ICC)

SAP Integration and Certification
Center (SAP ICC) – Overview
All Partners in the SAP PartnerEdge program for software solution partners must hold an
integration certification for one of their solutions valid for the current SAP software release or the
one prior. Partners can work with the SAP Integration and Certification Center (SAP ICC) to
achieve integration certification.
SAP ICC is responsible for Certifications of third-party Software Products
 To ensure quality
 To leverage SAP branding and momentum
 Supports integration projects with general technical services (e.g. Consulting)
 Helps with Test System Access and Developer Licenses (Remote & onsite)
 Integration Certification and Assessments
(Composites applications,
consumption of Enterprise Services)
(Deployment of NetWeaver
components)
(Traditional integration
certifications, on latest release
combinations)
(Integration with NetWeaver

platform)

Benefits of SAP Certified Integrations
... to Customers
Less Implementation Effort

 Accelerated integration projects through pre-tested, out-of-the-box integrations
Supportability
 Usage of SAP-endorsed integration technologies and regular re-certifications allow for
upgrades with minimal interruptions
 Transparency for support team through SAP Solution Manager Ready testing
 Technical Alignment of partner and SAP solutions
Added Functionality
 SAP customers gain choice of broad range of solutions that either extend SAP
functionality and / or run on SAP NetWeaver
 Easy discovery of certified solutions via SAP EcoHub
Low Cost User License

 Users accessing SAP solutions only via SAP-certified integrations qualify for
a specially priced Platform User License

Benefits of SAP Integration
Certification
... to Partners and ISVs
Opportunity for Growth and Participation

 Faster sales cycles with proven SAP integration
 Certification serves as proof point for technical alignment with SAP
 Important criteria to participate in SAP PartnerEdge and SAP EcoHub
More Successful SAP Projects

 Faster implementations and deployments in SAP landscape
 Quick ramp-up on SAP knowledge for smaller ISVs

Benefits of SAP Certified Integrations
... Marketing Benefits to Partners and ISVs
Logos
Promote your solution with the SAP Certified Integration logos
One Consistent Six Intuitive Equal

Master Brand Descriptors Positioning
to harmonize and unify to highlight integration of all certifications
branding, and to avoid the areas, and to provide regardless of logo, as all
past confusion caused by transparency to customers, certifications represent
several logos and taglines what each integration a value-add to customers
certification stands for

Next Steps
 Research Certified Solutions

Partner and Product Information Center:
http://www.sap.com/ecosystem/customers/directories/SearchSolution.epx
SAP EcoHub: http://ecohub.sap.com
 Review your solution’s integration certification!

Is it on the latest product release?
Is the solution certified current? Re-Certify! Contact us at:
Did the interface change since last certification? softwaresolutionpartner@sap.com
Is it older than 3 years?
 Extend your certification scope! Review new certification areas on SDN

http://www.sdn.sap.com/irj/sdn/sdnservic
Any new area to integrate with SAP solutions?
es/icc
 Get hosted SAP Test System Access

http://www.sdn.sap.com/irj/sdn/ saprac
Contact
rac-support@sap.com

SAP’s Global Co-Innovation Lab

SAP’s Global Co-Innovation Lab
Network
Acquire Build Co-Innovate
Externally acquire Internally build Jointly develop

solutions from the solutions to leverage solutions with partners
market to enhance SAP’s core strengths to tailor solve unique
SAP’s portfolio challenges.

SAP Co-Innovation Enablement
Platform
Expertise
Ops Project
Mgmt Mgmt
Infra-
structure
Partner(s) SAP
Customer(s)
The Case for Co-Innovation
Fundamental Business Framework
”
The SAP Co-Innovation Lab is
an enablement platform ideally
situated to leverage external ideas
and complementary assets to drive
more innovations more frequently.”
Project-based Simple, SOW governed, project-based collaboration. Supports

Co-Innovation tech initiatives of larger alliance agreements and strategies.
Shared Business Drivers, Partners identify shared business drivers and articulate
Goals & Objectives common business goals & objectives.
Independent Business Each co-innovation participant possesses independent

Drivers, Goals & Objectives business drivers viewed by all in context to prioritize project.
Complementary Innovation cannot occur without access to and application

Assets of complementary assets.
Infrastructure Detail Slide
SAP Platform
 Entire Suite
 Many landscapes and application versions
Data Center Infrastructure

 Network monitoring
 Servers
 Hypervisors
 SANs
 Secure Access
 Performance
Benchmarking

PartnerEdge and COIL Alignment
PartnerEdge and COIL alignment benefits

both programs:
 COIL obtains legitimate pipeline of project proposals from

new and existing SAP Partners
 PartnerEdge obtains pipeline of young companies driving
innovation in to and from within the SAP ecosystem that
seek to validate their technology through the co-
innovation lab
 Alignment provides an unambiguous understanding for
what it means to become a certified SAP partner and for
partners to obtain a technical venue for pursuing co-
innovation with SAP
 Consistent protection of SAP intellectual property and the
SAP brand while simultaneously strengthening the SAP
ecosystem and increasing its value and visibility

SAP PartnerEdge and COIL
What Are The Benefits?
PartnerEdge and COIL together provide:

For Partners
 A More Comprehensive Partner Development Program
 Greater Fusion of Co-Innovation Project Results and GTM
Opportunity
 Proof Points for Establishing Members as SAP Partners
For Customers
 Opportunity for participation in co-innovation with SAP and
its ecosystem
 A channel for Voice of the Customer influence to products
and services
 Defines Criteria for SAP Ecosystem Partners
For SAP
 Simplifies doing business with an SAP enhancing customer
experience
 Protection of SAP intellectual property and its brand
 Creates an integrated value chain extending from solution
development to sales and marketing
Co-Innovation Lab Engagement
Landscape

Education for Partners

SAP Education Offering for Partners
Training Offering for Partners employees

Basic training & delta training SAP Corporate Master program:
preparing for certification (virtual, e- Together with SAP's select higher
learning & classroom) education partners , delivery of SAP
Early delta training during Ramp- Academies incl. certifications for
Up, NEW Delta Packages for i2010 new hire partner employees
applications finalizing their master diploma during
university time
Consultant Certification ERP Simulation Game:
A highly engaging and competitive
eAcademy: online version of business simulation game, played
complete Academy program incl. entirely on live SAP
system & SAP expert access
Partner and SAP Education:

Strong Team for working together in customer’s end user training projects
Project-specific services (Education Consulting)
 Training project management
 Training Needs Analysis (TNA)
 Content material development (classroom, e-learning) + course delivery

SAP Education
Virtual Training Offering
Self Learning: Distance-Learning:

E-Learning Virtual Live Classroom (VLC) Training
 Overview and Detailed

Trainings
Web-Conferencing
 Delta Trainings: Presentation Interface
Online Knowledge
Products (OKP)
 NEW: SAP Delta Packages 2010: Delta Internet
training content for i2010 applications Connection
Telephone Telephone Conference
incl. certification voucher Connection
with Instructor
 e-Academies
Online Help Desk Support
What are eAcademies?
The classical training room academies VLC participant on SAP Education Training
as E-Learning with the following PC in the office, System Server via WTS
additions and preparing for Participant manuals
at home, at work
certification:
System access to a training system

for a duration of 3 to 5 months

SAP Consultant Certification
Advantages
 Customers get the opportunity to

compare the qualifications of
SAP consultants (all over the world):
The result? A seal of approval for
competence
 Partners / customers must be able to
measure the advancements their
employees gain from consultant training
 Concrete and demanding objectives are outlined
for the increase of motivation and of success
(ROI-maximization of training measure)
 Tools like performance differentiation are needed during
the competition for customer projects: SAP consultants
have to be able to prove and to document their knowledge
level in an SAP solution

SAP Consultant Certification
The Program
 More than 200.000 certificates issued since 1990
 Consistent programm all over the world
 Certification available in more than 40 consultant
profiles of SAP Business Suite, SAP NetWeaver,
SAP Business All-in-One & SAP Business One
 2 Levels of certification available: Associate and
Professional
 Exam at the end of an Academy training (for

associate level) or at separate certification events
(course type „TACERT“, for associate &
professional level)
 Computer-based execution by means of multiple
choice test (duration: 3 hours; the participant will be
shown the result right after finishing; exam can be
repeated twice)
 Available Certifications: www.sap.com/education
→ Certification
Best-Built Applications Guidelines

Who Benefits from
Best-Built Applications Guidelines?
Written for Partners who

develop products that
integrate with the SAP
Business Suite
Guidelines
for
Partners
… but also found useful by
customers: “These
Guidelines also apply to
our custom development
on SAP solutions”

SAP Guidelines for Best-Built
Applications
The Best-Built Apps Guidelines are:

 Recommendations from SAP about what
SAP technologies partners should leverage
 Descriptions of what to do rather than how to do it
 Based on internal standards, best practices, and
architecture guidelines used by SAP developers
 Developed iteratively and incrementally
The Best-Built Apps Guidelines are not:

 Statements of future direction
 Qualification for a new brand or logo
 Mandates that partners must follow
Best-Built Apps Guidelines are simply guidance about what partners should do to
best align their complementary software with the SAP Business Suite
Partners choose whether or not to follow the guidance

Benefits for Customers and
Partners
Partner Benefits
 Increase customer satisfaction with reduced integration and
support costs
 Mitigate develop costs through better alignment with SAP
solutions
 Improve return on investment through a faster time to market
Customer Benefits
 Lower integration costs due to similar architecture and best
practices
 Reduce support costs through complementary software built to
leverage SAP support structure
 Improve familiarity with reduced operating and training costs for
software that runs like SAP solutions
Customers can use BBA guidelines for custom development around SAP solutions
Three Valid Approaches to Solution
Development
Designed with SAP tools to run in

the SAP environment
Partner applications built using SAP design
and development tools. Such solutions will
naturally be deployed to run on the SAP
technology platform
Migrated to run in the SAP environment

Partner applications that are developed using
non-SAP design time tools and later migrated to
run on SAP’s technology platform
Connected to an SAP solution

Partner products developed using non-SAP
design time tools and running on non-SAP
platforms that integrate with SAP Business
Suite and other solutions

Make Better Development Decisions
Take the Next Step

 Download SAP Guidelines for Best-Built Applications at
http://bestbuiltapps.sap.com
 Connect with your Partner Service Advisor on how best to leverage
 Visit our blog at SDN.SAP.COM to get new content updates
Share Your Experience

 Read our blogs and comment on what SAP’s thought leaders say about
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Sap Partneredge Helps Partners Deliver Exceptional Results

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Sap Partneredge Helps Partners Deliver Exceptional Results

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SAP PartnerEdge

Helps Partners Deliver

SAP Partner Kickoff 2011

1. Current Benefits of SAP PartnerEdge

© 2010 SAP AG. All rights reserved. / Page 2

© 2010 SAP AG. All rights reserved. / Page 3

 Accelerate engagement and drive

© 2010 SAP AG. All rights reserved. / Page 4

Creating Value Through Close Partnerships

© 2010 SAP AG. All rights reserved. / Page 5

Interactive enablement around SAP Solutions and

Maximize your win rates with dedicated solution and

Transparency around SAP´s Industry & Solution Portfolio

Plan, build, and execute marketing campaigns in

Equip your sales team with SAP offline demos and

Access selected SAP Value Management Tools and

© 2010 SAP AG. All rights reserved. / Page 6

Sample of 2011 Key Enablement Priorities delivered by SAP Experts

Value for Partners Top Campaign Themes

Your Campaign Coach guides you !

PROMOTION SETUP ACTIVATION REPORTING

© 2010 SAP AG. All rights reserved. / Page 8

2010 Facts & Figures

+380 campaigns executed

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Value for Partners 2010 Facts & Figures

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Value for Partners 2010 Facts & Figures

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Remotely access more than 500 expert videos, audio

Prepare consultants for early customer engagements with

Partner live online Participate in interactive in-depth workshops with SAP

Use this collaborative environment to turn ideas into

© 2010 SAP AG. All rights reserved. / Page 12

Value for Partners 2010 Facts & Figures

Next Steps Over 4800 leads*

© 2010 SAP AG. All rights reserved. / Page 13

Partner Enablement Calendar

PartnerEdge Helpline Partner focused tools and

© 2010 SAP AG. All rights reserved. / Page 14

 Single Point Of Contact

Partner Services Advisor

© 2010 SAP AG. All rights reserved. / Page 15

© 2010 SAP AG. All rights reserved. / Page 16

New. Expanded Program & Benefits

Improved. Manage My Partnership Application

Explore. Validated Expertise

© 2010 SAP AG. All rights reserved. / Page 18

Manage My Partnership Application

BUILD RESELL SERVICE

© 2010 SAP AG. All rights reserved. / Page 19

Explore. Validated Expertise

 Define Areas of Specialization

 Build awareness to SAP customers

 Receive extended benefits from SAP

© 2010 SAP AG. All rights reserved. / Page 20

Current 2011 Release

Multiple Partner Programs One Global Framework

Program Leveling and Validated

Country Specific Benefits Only New Regional Benefits

Streamlined Partner Engagement

Challenge to Navigate Simplified Administration

© 2010 SAP AG. All rights reserved. / Page 21