Table of Contents

Internship - Projects Details:.................................................................................................................... 1

Project 8: MG Sales................................................................................................................................... 2
Objective:............................................................................................................................................... 2
Scope:..................................................................................................................................................... 2
Deliverables:........................................................................................................................................... 2
Phase 1: Designing a survey questionnaire for target customer of MG Hector.............................2
Phase 2: Cluster wise analysis of Telangana.................................................................................... 2
Phase 3: ATL/ BTL Marketing plan for 1 year...............................................................................2
Approach/Methodology:........................................................................................................................ 2
Quantitative Research:.......................................................................................................................... 4
Data collection method:......................................................................................................................... 4
Limitations and risks of the survey:..................................................................................................... 4
Objective:
To understand the Telangana (other than Hyderabad) market, make cluster wise analysis and
prepare a cluster map of Telangana state based on the automobile survey questionnaire. To
prepare ATL/BTL plans for the entire year along with budget requirements in a spreadsheet.

Scope:
To understand the customers between 28-45 years of age and the products, they are interested
in at a price range of 10-20 Lakhs. The survey is to be completed with a minimum of 100
target customers based out of Telangana (other than Hyderabad).

Divide the region into clusters centring around 2 or 3 tier cities around 150km regions. Map
out business houses in these areas and perform target segmentation.

Deliverables:
Phase 1: Designing a survey questionnaire for target customer of MG Hector
A report with results from the survey and map out the customer profiles across the age groups
with the targeted product.

Phase 2: Cluster wise analysis of Telangana

A cluster wise map of Telangana is to be prepared based on customer profiling.

Phase 3: ATL/ BTL Marketing plan for 1 year.

ATL/BTL plans for the entire year along with budget requirements in a spreadsheet.

Type: Group Project

Page 1