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Bahria Town is the "masterpiece" of his 40-year career, a $6

billion project

he has funded solo to avoid having to deal with outside investors. The nine phases: too vast to fully
appreciate without standing on one of the plateausthat overlook them, will one day mesh together into
a planned residential city for 1 million people. The project broke ground in 1996, and already,many of
the 50,000 luxury properties in the development are owned bywealthy Pakistan expatriates who
swooped into Bahria Town after 9/11 tobuy second homes amid fears they would be driven out of
places like London, New York and Los Angeles. Equally important was the security and serenity that
Bahria Town provides, which drew Pakistan experts and a smattering of wealthy Arab Muslims away
from places like Dubai.The complex offers amenities (24-hour armed security, schools, hospitals, a fire
department, retail shopping, restaurants and entertainment centers) that go above and beyond those
in many of the gated communities that havebecome so popular in countries from the United States to
Brazil. Given thenation's security issues, it's especially easy to understand why the rich herewant to
cloister themselves. Rival Pakistani developers, including oneowned by the military, have begun copying
Malik Riaz's vision, constructing their own gated communities in the suburbs of major Pakistani cities
suchas Karachi. He himself is developing a second such site in Lahore, where former Prime Minister
Nawaz Sharif already lives in a gated communitycalled Model Town.Malik Riaz's original inspiration for
the mega-community came from the pre-planned town of Reston, Virginia; just outside Washington,
D.C.Materials and design inspiration have been imported from everywhere. Inthe center of roundabouts
sit giant Spanish fountains costing $500,000 a pop; the main streets are lined with palm trees brought in
from Thailand; grass for the local golf course comes from the U.S. state of Georgia; theeducation expert
for the 1,100-acre university being built is from Seattle."When I see America, when I see Britain, when I
see Turkey, when I seeMalaysia," Malik Riaz says, "the only thing I think is, 'Why not Pakistan?' " This is
Malik Riaz's key notion—that Bahria Town is a world away fromTaliban and Qaeda militants, the
assassination of Benazir Bhutto and weekly suicide bombings. "This is the real Pakistan," he believes.
Bahria Town has retired Army officers as security advisers and former foot soldiers on its police force.
And independent power supply and private street cleaners also save residents from maddening daily
electricity shortages in cities like Islamabad and garbage fouling the streets.

FAMILIAR WITH RE-INVENTION

Malik Riaz is familiar with reinvention. Although born into a wealthy family,his father's contracting
business collapsed, and he was forced at the age of 19 to start his career as a lowly clerk in Islamabad.
He remembers vividly,three years later, having to sell some family silverware just to buy medicine for his
sick 2-year-old daughter. "I've never forgotten being poor," Malik Riaz says, pointing out that Bahria
Town also includes thousands of low-cost prefabricated houses. Still, there's no missing the fact that his
dreamcity is mainly for upper-class Pakistanis who "want the good things in life," says Khan, the
marketing manager.Malik Riaz says Bhutto's death has only increased his motivation to push forward his
groundbreaking development projects. He claims that Pakistan's instability has not affected sales at
Bahria Town. Pakistanieconomists like Qaisar Bengali aren't so sure: "There are many housing schemes
stuck in the middle because real-estate prices have dropped in thelast year or so." Nonetheless, Malik
Riaz says he's optimistic about the future.Malik Riaz himself maintains close ties to the military
establishment; hisearly business success was due in large part to construction contracts withthe
Pakistan Navy. ("Bahria" is Urdu for "naval.") But he and others hope the country is at a turning point—
one that will fuel private projects like Bahria Town. Pakistan certainly has no shortage of natural
resources or cheap labor; now that elections are settled, economistsbelieve FDI will flow back into the
country. Investors from the Middle East (including regional giant Damac, based in Dubai) have already
beenknocking on Malik Riaz's door, looking to put money in joint ventures here.With the return of
civilian government and the removal of the shackles of stringent, military-led development, Malik Riaz is
free to ponder his next megaproject: digging a traffic tunnel through the Margalla Hills on thenorthern
outskirts of Islamabad, and putting up a new bedroom residential community in the valley on the other
side. If he builds it, says the developer confidently, foreign investors will come.

ENSURING QUALITY WITH ECONOMY:

Quality is maintain at ‘all costs’, in all designs, across nation-wide massivedevelopments and beyond the
customer experience. Bahria Town’s product

4
range contains a fit for everyone, every taste and every pocket. This is whyour communities truly depict
a balanced community representation.

A SATISFIED ENTREPRENEUR:

Generally Malik Riaz is satisfied, yet, there is much more to be achieved,many novel ideas to be
conceived, and a great many horizons waiting to bediscovered. Bahria Town looks forward to inspire the
world more than it inspires Malik Riaz and his fellow countrymen.

SULTANA DAKU’S STRATEGY:

Malik Riaz says that he is pursuing the ‘Sultana Daaku’ strategy. He earns from the rich and facilitate the
middle income group.

ADVICE TO THE YOUNG BUSINESSMEN:

Malik Riaz says that there are no shortcuts in life. You have to work hard,hard and hard. You should
learn from your experiences. This is how one canachieve success in life. Interesting Facts about Malik
Riaz’s Bahria Town as narrated by him:• We operate Pakistan’s largest private sector fleet of heavy earth
moving equipment and the service workshops.• We also have over 20,000 inspired, largest workforce
with any privatereal estate developer • Bahria Town’s management strategy of hiring highly qualified
individuals and of further training them is unique in this industry.• If we line up the bricks that Bahria
Town consumes in a year they will goaround the world 5.5 times!• Largest Private Sector Development
in Asia• Single largest fulfillment house to the yearly national housing needs• The only housing society
in Pakistan with standardized international infrastructure standards• The first ever housing project in
Pakistan with underground provision of utilities and supplies• The first Company in Pakistan to
introduce low cost housing project

load

Save Bahria Town For Later

Save

Info

Search

Bahria Town

Uploaded by as2211
range contains a fit for everyone, every taste and every pocket. This is whyour communities truly depict
a balanced community representation.

A SATISFIED ENTREPRENEUR:

Generally Malik Riaz is satisfied, yet, there is much more to be achieved,many novel ideas to be
conceived, and a great many horizons waiting to bediscovered. Bahria Town looks forward to inspire the
world more than it inspires Malik Riaz and his fellow countrymen.

SULTANA DAKU’S STRATEGY:

Malik Riaz says that he is pursuing the ‘Sultana Daaku’ strategy. He earns from the rich and facilitate the
middle income group.

ADVICE TO THE YOUNG BUSINESSMEN:

Malik Riaz says that there are no shortcuts in life. You have to work hard,hard and hard. You should
learn from your experiences. This is how one canachieve success in life. Interesting Facts about Malik
Riaz’s Bahria Town as narrated by him:• We operate Pakistan’s largest private sector fleet of heavy earth
moving equipment and the service workshops.• We also have over 20,000 inspired, largest workforce
with any privatereal estate developer • Bahria Town’s management strategy of hiring highly qualified
individuals and of further training them is unique in this industry.• If we line up the bricks that Bahria
Town consumes in a year they will goaround the world 5.5 times!• Largest Private Sector Development
in Asia• Single largest fulfillment house to the yearly national housing needs• The only housing society
in Pakistan with standardized international infrastructure standards• The first ever housing project in
Pakistan with underground provision of utilities and supplies• The first Company in Pakistan to
introduce low cost housing project

IMPORTANT AND INTERESTING INFORMATION:

• Bahria Town is a self reliant venture which has never sough any government funding for financing its
infrastructure and developmental initiatives.• Bahria Town pays millions of Rupees in direct and indirect
taxes.Conducting its business as a progressive corporate member of the society it provides
opportunities to many in form of project management and customer driven initiatives.• The
organization provides employment opportunities for over 1,500local suppliers and creates another
17,000 jobs associated through supplychain network in Lahore and Islamabad.• 100,000 households are
dependent on Bahria Town for their sustenanceand development trough direct, indirect and supply
chain associated development.• If the direct indirect employees of Bahria Town are lined up with their
arms stretched wide open with the Bahria’s company equipment they will form a line from Lahore to
Rawalpindi.• He is the 9th richest man of Pakistan• His assets worth $ 800 million.• He is the first one to
drive Bentley car on Pakistani soil • Bahria Town has been in the forefront during the recent devastating
earthquake that struck our nation. Their support and relief teams wereamong the first few to reach out
to the victims• Bahria Town has been in the forefront during the collapse of Gakhar Plaza Rawalpindi.•
He said that Bahria Town caters to all the segments.. We constructed alowest cost house for 350000 and
maximum for 22 crore.• He said we people are not sincere with our country. We can pay our debts just
by selling 2 sectors of Islamabad to overseas Pakistanis.

MISSION

Bahria Town aspires to be Pakistan’s greatest builder of all times, with projects offered to an eclectic
mix of segments , at choice locations withworld class amenities, while ensuring the highest international
standards,timely delivery, and lifelong customer satisfaction.

VISION

To build the future, we need ideas, the free flow of those ideas, and theeffective use of human power
and technology to shape those ideas into lifechanging ground realities. Globalization makes all this ever
more possibleand easier, since the landmarks in luxury lifestyle around the world, that took centuries to
be built and perfected, are the priceless jewels of our inspiration.Yet, there is much more to be
achieved, many novel ideas to be conceived,and a great many horizons waiting to be discovered. Bahria
Town looks forward to inspire the world more than it inspires us.

CORPORATE SOCIAL RESPONSIBILITY WE PROVIDE HAPPIER, HEALTHIER, BRIGHTER LIVES!

The pioneering action came after Bahria Town Chairman Malik Riaz Hussain recommended a series of
initiatives as part of the company's new program on Corporate Social Responsibility (CSR). We are re-
doubling our efforts in the area of CSR and building knowledge and best practices, while setting an
example in corporate transparency. We hope others will do the same. Making profits is not enough. The
greatest privilege is to support the society, from which we draw our sustenance. Bahria Town takes
theseresponsibilities very seriously. We care deeply about the environment and the societies in which
we operate, and we're determined to play our part incaring for the disadvantaged and promoting civic
values and providing sustenance on a long term basis. We have always emphasized that its time for a
radical change in our part of the world for some time, but words areno longer enough. Businesses need
to realize that by implementing sociallyresponsible and sustainable programs that benefit the society
and raise the standard of living, they are also helping to make their own businesses highly sustainable.

ECONOMIC DEVELOPMENT
Direct employment for 21,000 people and 100,000 families Li