Eron Kar

Director&Head-Analytics|Digital Transformation|Growth Hacker|Data Scientist|Marketing Analytics|

Thought Leader

Summary
Senior Leader, with 15+ years of achievements in building and leading Analytics Practices/Operations,
Developing Analytics Solutions, Stakeholder Management, Business Development, and Managing P&Ls.

Have successfully created and grown profitable Analytics Center of Excellence s in Record time and Multiple
times. This includes formulating GTM strategy, Business development, Solution development, recruitment as
well as delivery management responsibilities. Have grown businesses and Analytics Delivery Centers from 0 to
10 million USD in 2 years. Extremely entrepreneurial and independent in working style.

Proven track record in creating & managing multimillion dollar customer/client relationships with globally
located Fortune 500 s stakeholders. Key business relationship manager and troubleshooter and turnaround
expert. Experience of living and working at global locations including US for 4-5 years.
A unique and rare blend of Technology expertise, Data Science Skills and Business Skills. Conversant in
Advanced Analytics and Data Science, Big Data, Machine Learning, Artificial Intelligence, Cognitive
Computing, Digital Marketing and overall Business Strategy, Marketing, Solutions thinking, Leadership and
Management.
Expert solutions architect and analytics consultant with experience in building and designing multiple award
winning solutions for Govt. departments, NASSCOM, as well as corporates

Have worked with industries as varied as Banking, Retail, CPG, Hospitality, Utilities. Successful led projects
from various horizontals such as Marketing Analytics, Risk and Fraud Analytics, Customer Analytics,
Financial Analytics and HR Analytics.

The wide range of assignments included upskilling large analytics teams in Descriptive, Predictive, Prescriptive
and Cognitive Analytics, Analytical product development with Advanced Statistical modeling and financial
analysis.

Thought leader with industry thought papers published in leading IT publications in UK, and India.

Experience
Director and Practice Head- Analytics- Digital Transformation and Enterprise Solutions( DT & ES) at
Happiest Minds Technologies
March 2015 - Present (2 years)

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 • P&L responsibility- Acquired 5 new key businesses in Analytics in a span of 1.5 years.
• Designed the go to market strategy and played key role in business acquisition, strategic partnerships
and growth in the domain of analytics. Involved in key hiring, strategy formulation and analytics solution
development.
• Responsible for setting up, revamping and managing Data Science and Analytics capabilities in the
organization.
Built a team of Big Data Engineers and Data Scientists working on building new and innovative Analytics
solutions.
• Designed Personalization and Digital machine learning solutions for web commerce as well Omnichannel
and other digital initiatives like kiosks, for a top garment retailer in the US Geography.
• Lead the Analytics practice in building advanced analytics and digital analytics capabilities.
• Managed key business portfolios and struck key partnerships for multi-million dollar deals.
• Provided Analytics support for other practice and solutions across organization

Solutions developed:
1. IoT and Sensor analytics for optimizing manufacturing lines.
2. High end Fraud detection in Bank Transaction using credit bureau data and Graph DB and Graph Theory
3. Predictive maintenance of water and electricity grid in UK
4. Offline and online digital marketing mix and ROI optimization using Bayesian Networks and Algorithmic
Attribution.
5. Using Collaborative Filtering algorithms to generate next best offer and personalized product
recommendations.
6. Driver of CPG brand equity and preference using Structural Equation Modeling, ( SEM) , and Bayesian
Networks.
5. Real time Aviation Sensor data visualization
6. CPG product quality optimization based on input raw material quality.

Engagement Leader at Manthan

April 2014 - March 2015 (1 year)
• Responsible for managing key client engagement and all analytics delivery for such clients.
• Actively developing solutions related to Web page optimization, Pricing and Promotion, Search Engine
Optimization and Google analytics to help in maximizing sales for one of the largest global e-commerce
major.
• Analytics pre-sales lead role consulted the client by bringing in key domain expertise, deep technical
knowledge in data science and big data technologies and business acumen.

Solutions Built:
Pricing and promotion Simulator for CPG company

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AVP & Head- Analytics Operations and Delivery at Blueocean Market Intelligence
October 2012 - April 2014 (1 year 7 months)
• Built Analytics delivery and operations from zero to a 50 and growing
• High end Analytics capability development in the area of advanced statistical techniques, Machine learning
and Big Data
• Client farming and new business development
• Managing delivery and operations for whole team

Solutions built::
1. Top Down and bottom up approach for better accuracy and use of varied data using Bayesian Networks
and Algorithmic attribution
2. Text mining solution for granular classification of customer feedback data for a tech major

Director at Fractal Analytics

February 2012 - October 2012 (9 months)
• Managed part of the largest business engagement.
• Was instrumental in building analytics consulting
• Managed a team of Data Scientists in innovating key solutions for CPG, Retail and Hospitality business
using advanced statistical and machine learning algorithms.

AVP & Head- Insights and Solutions at Hansa Cequity

May 2011 - December 2011 (8 months)
• Key client relationship management and driving innovation in retail analytics
• Managed key accounts
• Developed and delivered high end analytics solutions- Next best Offer solution

Associate Vice President( North America)-WNS Research and Analytics at WNS Global Services
September 2004 - May 2011 (6 years 9 months)
• Key account manager for two multi-million dollar accounts, Coca Cola and Carlson Marketing
• Based out of client location in USA for 4 years.
• Business development, Analytics solutions consultancy in the Loyalty and CPG carbonated beverages
space.
• Built models like Drivers of sales, Loyalty drivers and customer life time value, response models etc.
• Built and grew customer delivery teams both onsite and offshore.

Analytics Consultant at GENPACT

2003 - 2004 (1 year)
• Liaison with marketing team at GE Cards to develop key strategic analytics solutions like consumer
segmentation in SAS.

Quantitative Research Executive at TNS

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2002 - 2003 (1 year)
• Consult key Indian CPG companies on marketing strategies based on quantitative marketing
research......design questionnaires, analysis plan and present insights to clients.

Research Trainee (Project Work) at Nielsen

January 2002 - March 2002 (3 months)
Final year MBA internship on Quantitative research....contributed significantly to Nielsen's Student Track
study

Skills & Expertise

Analytics
SAS
Predictive Analytics
Customer Insight
Strategy
Segmentation
Customer Analysis
Market Research
Management
Quantitative Research
Predictive Modeling
Data Analysis
Business Intelligence
Business Development
Business Analytics
Business Strategy
Loyalty Marketing
Marketing Analytics
Marketing Mix Modeling
Statistics
Key Account Management
Statistical Modeling
Data Mining
Structural Equation Modeling
New Business Development
Competitive Intelligence
Financial Services
Logistic Regression
Marketing Research
Competitive Analysis
Operations Research
Regression Testing
Retail

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Primary Research
Consumer Behaviour
Retail Analysis
Customer Lifecycle Management
Market Analysis
Quantitative Analytics
International Project Management
Decision Science
Market Intelligence
Machine Learning
Statistical Data Analysis
Business Management
Time Series Analysis
P&L Responsibility
Business Leadership
Leadership

Education
Goa University
Master of Business Administration (MBA), Marketing, 2000 - 2002
Grade: A
Bangalore University
Bachelor of Science (B.Sc.), Computer Science & Mathematics, 1996 - 1999
St.Xavier's Durgapur
ICSE, High School/Secondary Diplomas and Certificates, 1994

Volunteer Experience
Guest Lecturer at Great Lakes Institute of Management
November 2016 - Present

Guest Lecturer at Praxis Business School

June 2016 - Present

Publications
Role of AI in a digital world
UK pr news
Authors: Eron Kar
Role of AI and Cognitive computing in a digital world
Techgigs July 19, 2016
Authors: Eron Kar

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 Artificial Intelligence and Cognitive Computing has an increasing importance in the interconnected digital
world. Data is being generated at a pace like never before. Abundance of Data generated by machines, social
media, and others, along with advanced algorithms are allowing us to overcome the barriers of machine
knowledge and opening new vistas of intelligence and insights being generated from data.

We will look into some of the latest applications of Artificial Intelligence and Cognitive computing and how
various industries are getting transformed by this phenomenon. We will also explore some of the cutting
edge algorithms that are playing a role in this digital revolution.

We will also look at some used cases in various domains/verticals and also what are the prospects of AI and
Cognitive computing . Based on past experiences we will try to extrapolate and understand what the future
holds for AI and cognitive computing.

We will take a look at a broad overview of the broad technologies which are being used today for the data
processing as well as the insight generation from copious amounts of data. Explore also the basic concepts of
Machine Learning and Deep Learning which are driving growth in the area of AI.
can machines really think like men
Enterprise IT world September 29, 2016
Authors: Eron Kar
An amalgamation of the human mind and expert computing capabilities, Cognitive Computing is being
hailed as the path to future advancements. With IT Giants fortifying R&D and evaluating its innumerable
applications, the market is just beginning to mature and the opportunities are endless.
Stop Digital marketing from becoming SPAM
Bdaily, Digitalization World, Start your Business Magazine May 13, 2016
Authors: Eron Kar

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Eron Kar
Director&Head-Analytics|Digital Transformation|Growth Hacker|Data Scientist|Marketing Analytics|
Thought Leader

2 people have recommended Eron

"Eron is an exceptional Business Leader who have fine understanding of Marketing Analytics across
Loyalty, FMCG/CPG, Retail, Mutual Funds, Insurance and Credit cards from Customer, Product, People and
Processes perspective. Eron has consulted on strategic points, through Analytical solutions and information.
He also has an eye for detail to minute levels. He has a wonderful knack of building highly successful
relationships with Partners and Teams. I wish him every success in his current and future endeavors."

— Shailendra S (Hiring Machine Learning Experts), worked indirectly for Eron at Hansa Cequity

"Eron coordinated and managed work assigned to offshore resources for me over an extended period of time.
I found his willingness to take on and own any problem exceptional and his personal commitment to quality
extremely high."

— Taylor Duersch, was Eron's client

Contact Eron on LinkedIn

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