Download as pdf or txt
Download as pdf or txt
You are on page 1of 12

Aaker, David A.

(1991), “Managing Brand Equity”, New York,


NY:The Free Press, A Division of Macmillan, Inc.

Aaker, David A., and Stayman, Douglas M.(1990),


“Measuring Audience perceptions of commercials and
relating them to Ad impact”, Journal of Advertising
Research, August/September, pp.7-18.

Agrawal, Jagdish and Kamakura, Wagner A (1995), “The


economic worth of celebrity endorsers: An event
study analysis”, Journal of Marketing, Chicago, 59,
3, pp.56-63.

Alba, Joseph W. and J. Wesley Hutchinson (1987),


“Dimensions of Consumer Expertise”, Journal of
Consumer Research, 13, March, pp.411-454.

Ambler, T. (1997), “Intermediate Advertising Effects: The


MAC Model”, Center for Marketing Working Paper,
London Business School.

Ambler, T. and S. Goldstein, (2003), “Copy Testing:


Practice and Best Practice”, Henley-on-Thames, U.K.
WARC.

American Association of Advertising Agencies.(1996),


“Your brand Is Yor Future”, New York.

Anschuetz, Ned (1997), “Building Brand Popularity: The


Myth of Segmenting to Brand Success”, Journal of
Advertising Research, 37, 1, pp.63-66.

Assael, Henry (1984), “Consumer Behaviour and Market


Action”, Boston, Massachusetts: Kent Publishing
Company.

Atkins, C., and Block, M(1983), “Effectiveness of


Celebrity Endorsers”, Journal of Advertising
Reserarch, 23, 2, pp. 57-62.

Baldinger, Alan L. and Rubinson, Joel.(1996), ”Brand


Loyalty:The link between Attitude and Behaviour”,
Journal of Advertising Research, November /
December, pp. 22-34.

218
Bendizlen, Mike T. (1993), “Advertising Effects and
Effectiveness”, European Journal of Marketing, 27,
10, pp. 19-32.

Berry LL (1969), “The Component of Department Store


Image: A Theoretical and Empirical Analysis”,
Journal of Retailing, Vol.45 (1), pp. 3-18.

Bettman, James R. (1979). “An Information Processing


Theory of Consumer Choice”, Reading, MA: Addison-
Wesley.

Bloch PH. (1995), “Seeking the ideal form: product design


and consumer response”, Journal of Marketing, 59, 3,
pp. 16-29.

Broadbent, Simon (1975), “Spending Advertising Money-An


introduction to Media Planning ; Media Buying and
the Uses of Media Research”, London, Business Books
Ltd.

Brown T J, Rothschild ML. (1993), “Reassessing the impact


of television advertising clutter”, Journal of
Consumer Research, 20, 1, pp. 138-46.

Burke Marketing Research (1990), “TV recall isn’t what it


used to be”.

Caballero, Marjorie J., and Paul J. Solomon (1984),


“Effects of Model Attractiveness on Sales Response”,
Journal of Advertising, 13, 1, pp. 17-23, 33.

Chandy, Rajesh K., Tellis, Gerard J., Macinnis, Deborah


J. and Thaivanich, Pattana, (2001), "What to say
when: Advertising appeals in evolving markets",
Journal of Marketing Research, 38, 4, pp. 399-414.

Chevalier, Michel (1975), “Increase in Sales Due to In-


Store Display”, Journal of Marketing Research, 12,
4, pp. 426-431.

Cobb, Cathy J.(1985), “Television Clutter and Advertising


Effectiveness”, In Proceedings of the Educators’
Conference. Chicago: American marketing Association.

219
Coffin, E. Thomas(1963), “A pioneering Experiment in
Assessing Advertising Effectiveness”, Journal of
Marketing, July, pp. 1-10.

Colley, Russell H.(1961), “Defining Advertising Goals for


Measured Advertising Results”, New York, NY,
Association of National Advertisers.

Colley, Russell H. (1995), “Defining Advertising Goals


for Measured Advertising Results”, 2nd ed.
Lincolnwood, IL: NTC Business Books.

Connolly A and Firth D (1999), “Visual Planning – the


Power of Thinking Visually”, The Journal of Brand
management, 6, 5, pp. 95-102.

Cooper, M. (1984), “Can Celebrities Really Sell


Products?”, Marketing and Media Decisions,
September, pp. 64 and 120.

Corstjens, Marcel, and Peter Doyle (1989), “Evaluating


Alternative Retail Repositioning Strategies”,
Marketing Science, 8, 2, pp. 170-180.

Cronin, J.J., and Menelly, N.E. (1992), “Discrimination


vs. Avoidance: “Zipping” of Television Commercials”,
Journal of Advertising, 21, 2.

Davis, Brian and Warren French (1989), “Exploring


Advertising Usage Segments among the Aged”, Journal
of Advertising Research, 29, 1, pp. 22-29.

De Vaus, D.A. (1991), “Surveys in Social Research”, 3rd


Edition, Sydney, Allen & Unwin Australia and
University of London Press.

Denon, L. (1985), “Understanding Television Audience


Behaviour: the Italian Test-bed”, ADMAP, September.

Donovar R J, Rossiter J R, Marcollin G and Nesdale A


(1994), “Store Atmosphere and Purchasing Behaviour”,
Journal of Retailing, 70, 3, pp. 283-294.

Ehrenberg, Andrew S.C. (1959), “The Pattern of Consumer


Purchase”, Applied Statistics, Vol. VIII, 1959, pp.
26-41.

220
Ehrenberg, Andrew S.C. (1974), “Repetitive Advertising
and the Consumer,” Journal of Advertising Research,
14 (April), pp. 25-34.

Ehrenberg, Andrew S.C. (1983), “How Advertising Works”,


Journal of Advertising Research, Special Issue, pp.
29-38.

Ehrenberg, Andrew S.C. (1993), ”If you’re So Strong, Why


Aren’t You Bigger?” Admap, October, pp. 13-14.

Ehrenberg, Andrew S.C., Gerald J.Goodhardt, and T.Patrick


Barwise (1990), “Double Jeopardy Revisited.” Journal
of Marketing, 54, 3, pp. 82-91.

Erdogan, Z.B., Baker, M.J. and Tagg, S. (2001),


“Selecting Celebrity Endorsers: The Practitioner’s
Perceptive”, Proceedings of AMA Winter Educators’
Conference, pp. 39-48.

Erwin Ephron (1997), “Recency Planning”, Journal of


Advertising Research, 37, July/August, pp. 61-65.

Fernandes M, Gadi C, Khanna A, Mitra P and Naryanswami S


(2000), “Retailing Comes of Age”, The McKinsey
Quraterly, No. 4, pp. 95-102.

Festervand, Troy A., and James R. Lumpkin (1985),


“Response of Elderly Consumers to their portryal by
Advertisers”, Current Issues & Research in
Advertising, Vol.8, J.H.Leigh and C.R. Martin, Jr.,
eds. Ann Arbor, MI division of Research, Graduate
school of Business Administration, University of
Michigan.

Fowler Floyd J. and Mangione Thomas (1990), “Standardized


Interviewing: Maximizing interviewer-Related Error
(Applied Social Research Methods)”, Sage
Publications, Inc.

Franzen, Giep.(1994), “Advertising Effectiveness:


findings from empirical research”, Admap
Publication, UK.

221
Friedman, H. and Friedman, L.(1979), “Endorser
effectiveness by product type”, Journal of
Advertising Research, 19, 5, pp. 63-71.

Gibson, Lawrence D. (1983), “If the Question Is Copy


Testing, the Answer Is Not Recall”, Journal of
Advertising Research, 23, 1, pp. 39-46.

Green. P.E.(1991), “Musings on Method in Consumer


Research”, Fellows Award Speech, Advances in
Consumer Research, Fall.

Gutierrez, Ben Paul B. (2004), “Determinants of Planned


and Impulse Buying: The Case of the Philippines”,
Asia Pacific Management Review, 9, 6, pp: 1061-1078.

Hair F., Anderson. R., Tatham. R., and Black. W. (1998),


“Multivariate Data Analysis with Readings”, 5th Ed,
Englewood Cliffs, NJ: Prentice Hall.

Hallberg, Garth.(1995), “All Consumers Are Not Created


Equal”, New York : John Wiley & Sons.

Heath TB, Chatterjee S, France KR.(1995), “Mental


accounting and changes in price: the frame
dependence of reference dependence”, Journal of
Consumer Research, 22, 1, pp. 90-97.

Heath TB, Chatterjee S. (1995), “Asymmetric decoy effects


on lower-quality versus higher-quality brands: meta-
analytic and experimental evidence”, Journal of
Consumer Research, 22, 3, pp. 268-84

Heeter, C. and B.S. Greenberg (1985), "Profiling the


Zappers," Journal of Advertising Research, 25, 2, pp.
15-19.

Heider, F.(1944), "Social Perception and Phenomenal


Causality," Psychological Review, 51,358-374.

Higie, Robin A and Sewall, Murphy A.(1991), “Using Recall


and Brand preference to evaluate Advertising
Effectiveness,” Journal of Advertising Research,
April/May, pp. 56-63.

222
Holbrook, Morris B. (1986), “Emotion in the Consumption
Experience: Toward a New Model of the Human
Consumer” in The Role of Affect in Consumer
Behavior: Emerging Theories and Applications, R.A.
Peterson, W.D. Hoyer and W.R. Wilson (eds.),
Lexington, MA: D.C. Heath and Company.

Holbrook, Morris B., John O’Shaughnessy and Stephen Bell


(1990), “Actions and Reactions in the Consumption
Experience: The Complementary Roles of Reasons and
Emotions in Consumer Behavior,” Research in Consumer
Behavior, JAI Press, pp. 131-163.

Hovland, C.I. and Weiss, W. (1951), “The Influence of


Source Credibility on Communication Effectiveness”,
Public Opinion Quarterly, 15, pp. 635-650.

Howard JA, Sheth JN. (1969), “The Theory of Buyer


Behavior”, New York: Wiley.

Huey, Bill (1999), “Advertising’s Double Helix: A


Proposed New Process Model”, Journal of Advertising
Research, (May/June), pp. 43-51.

Jacoby, J.(1998), “Consumer Behaviour: a quadrennial,


Annual Review of Psychology Annual”, Retrieved from
Web 4th March 2006, http://www.findarticles.com
/cf_dls/m0961/v49/21036271/p1/article.jhtml.

Jolibert, A. and G. Baumgartner (1997), “Values,


Motivations, and Personal Goals”, Psychology &
Marketing, October, pp. 675–88.

Jones, John Philip (1995), “When Ads Work-New Proof that


Advertising Triggers Sales”, New York, NY: Lexington
Book.

Jones, John Philip (1997), “Is Advertising Still


Salesmanship?”, Journal of Advertising Research,
May/June, pp. 9-15.

Kahle, L.R., and P.M. Homer (1985), “Physical


Attractiveness of the Celebrity Endorser: A Social
Adaptation Perspective”, Journal of Consumer
Research, 11, pp. 954-961.

223
Kamin, M.A. (1990), “An Investigation into the Match-Up-
Hypothesis in Celebrity Advertising: When Beauty be
Only Skin Deep”, Journal of Advertising, 19, 1, pp.
4-13.

Kapferer, Jean-Noel and Laurent, Gilles (1983), “Consumer


Involvement Profiles: A New Practical Approach to
Consumer Involvement”, Journal of Advertising
Research, 25, (December/January), pp. 48-56.

Kothari, C.R(1985), “Research Methodology-Methods and


Techniques”, Vishwa Prakashana, New Delhi.

Kumar, R. (1996), “Research methodology: A step-by-step


guide for Beginners”, Addison Wesley Longman,
Australia Pty Ltd.

Lavidge, Robert J. and Gary A. Steiner (1961), “A Model


for Predictive Measurement of Advertisement
Effectiveness,” Journal of Marketing, 25, (October),
pp. 59-62.

Leon G., Schiffman and Leslie, Lazar Kanuk (1997),


“Consumer Behaviour”, Prentice-Hall, New Jersey, pp.
6.

Levy M and Weitz B A (1995), “Retailing Management”,


Irwin, 95.

Lilien, Gary L., Philip Kotler and K. Sridhar


Moorthy(1992), Marketing Models, Englewood Cliffs,
NJ, Prentice Hall.

Lucas, James and Prensky, David (1997), “Evaluating the


Effectiveness of Place-Based Media, in Measuring
Advertising Effectiveness” William D. Wells, Ed.,
Mahwah, NJ:Lawrence Erlbaum Associates, Inc, pp.
371-383

MacKenzie, Scott B. and Richard J. Lutz (1989), “An


Empirical Examination of the Structural Antecedents
of Attitude towards the Ad in an Advertising
Pretesting Context”, Journal of Marketing, 53
(April), pp. 48-65.

224
Maloney, John C. (1990), “Consumer Psychology’s Potential
Contribution to Social Science, in Emotion in
Advertising”, Stuart J. Agres, Julie A. Edell and
Tony M. Dubitsky(eds), Westport, CT:Quorum Books,
pp. 329-367.

Martin, James H. (1996), “Is the Athlete’s Sport


Important when Picking an Athlete to Endorse a
Nonsport Product?”, Journal of Consumer Marketing,
13, 6, pp. 28-43.

Martineau, Pierre (1958). “The personality of the Retail


Store.”, Harward Business areview, 36, 1, pp. 47-55.

Massy, William F., David B.Montgomery and Donald


G.Morrison (1970), Stochastic Models of Buying
Behaviour, The M.I.T. Press.

Mazumdar T, Jun SY.(1993), “Consumer evaluations of


multiple versus single price change”, Journal of
Consumer Research, 20, 3, pp. 441-450.

McCracken, Grant (1989), “Who Is the Celebrity Endorser?


Cultural Foundations of the Endorsement Process,”
Journal of Consumer Research, 16, 3, pp. 310-321.

McGuire, William J.(1968), Personality and Susceptibility


to social Influence. Handbook of Personality Theory
and Research, E.F.Borgatta and W.W.Lambert, Eds.
Chicago:Rand McNally, pp. 1130-1187.

McGuire, William J.(1978) “An Information Processing


Model of Advertising Effectiveness,” in Behavioral
and Management Science in Marketing, Harry L. Davis
and Alvin J. Silk, eds. New York: John Wiley & Sons.
pp. 156-180.

McGuire, William J.(1984), “Search for the Self: Going


Beyond Self-esteem and the Reactive Self.” In
Personality and the Prediction of Behaviour,
R.A.Zucker, J. Aronoff, and A.I.Rabin. Eds. New
York: Academic Press, pp. 73-120.

Miller, Stephen and Berry, Lisette.(1998), “Brand


Salience versus Brand Image: Two theories of

225
Advertising Effectiveness”, Journal of Advertising
Research, September/October, pp. 77-82.

Moriarty, S.E., (1983), “Beyond the Hierarchy of Effects;


A Conceptual Framework”, Current Issues and Research
in Advertising, No.1, 6, pp.45-55.

Ohanian, Roobina (1991), “The Impact of Celebrity


Spokespersons’ Perceived Image on Consumer’s
Intension to Purchase”, Journal of Advertising
Research, February/March, pp. 46-54.

Perrault, William D., Jr., and McCarthy, E. Jerome,


(2000), “ Basic Marketing: A Global Approach”,
Richard D. Irwin Company, New York.

Petty, R., Cacioppo, J. and Schumann, D. (1983), Central


and Peripheral Routes to Advertising Effectiveness:
The Moderating Role of Involvement. Journal of
Consumer Research, 10, 3, pp. 135-146.

Preston, I. (1982), “The Association Model of the


Advertising Communication Process”, Journal of
Advertising Research, 11, 2, pp. 3-15.

Quelch John and Cannon-Bonventre K (1983), “Better


Marketing at the Point of Purchase”, Harvard
Business Review, Nov-Dec, pp. 1-8.

Raghubir P, Krishna A. (1996), “As the crow flies: bias


in consumers' map-based distance judgments”, Journal
of Consumer Research, 23, 1, 26-39.

Robertson, Thomas, (1976), “Low-Commitment Consumer


Behavior,” Journal of Advertising Research, 16 (2),
April, pp. 19-24.

Rosenbloom, Bert (1983), “Store Image Development and the


Question of Congruency.”, Patronage Behaviour and
Retail Management, William R. Darken and Robert F.
Lusch, eds. New York: North-Holand.

Roy, Subhadip (2006), “An Exploratory Study in Celebrity


Endorsements”, Journal of Creative Communications,
1,2, pp. 139-153.

226
Sen S, Morwitz VG. (1996), “Consumer reactions to a
provider's position on social issues: the effect of
varying frames of reference”, Journal of Consumer
Psychology, 5(1), pp. 27-48.

Smith, Robert E. and William R. Swinyard (1982),


“Information Response Models: An Integrated
Approach”, Journal of Marketing Research, 20
(August), pp. 257-267.

Solomon, Michael R. (2002), “Consumer Behaviour: Buying,


Having, and Being”, 5th ed., New Jersey: Prentice
Hall.

Stayman, Douglas M. and Rohit Deshpande (1989),


“Situational Ethnicity and Consumer Behaviour”,
Journal of Consumer Research, 16 ( December ), pp.
361-71.

Strong, Edward K. Jr. (1925), “Theories of Selling”,


Journal of Applied Psychology, 9, pp. 75-86.

Sutherland, M., and J.Galloway.(1981), “Role of


Advertising: Persuasion or Agenda Setting?” Journal
of Advertising Research, 21, 5, pp. 25-29.

Tellis, Gerard J., (1950), ”Effective advertising:


Understanding when, how, and why advertising works”,
Sage Publications: CA.

Till, B.D. (1996), “Negative publicity and the endorsed


brand: the moderating effect of association strength
and timing of negative publicity”, Proceedings of
Conference of American Academy of Advertising, pp.
192-201.

Tollison, Robert D., David P. Kaplan and Richard S.


Higgins (1991), “The Economics of the Carbonated
Soft Drink Industry”, New York, NY: Lexington Books.

Tripp, C., Jensen, T.D. and Carlson, L. (1994), “The


Effects of Multiple Product Endorsements by
Celebrities on Consumers’ Attitudes and Intentions”,
Journal of Consumer Research, Vol. 20, pp. 535-547.

227
Underhill Pack (1998), “Why We Buy – The Science of
Shopping”, Simon & Schuster Co., New York.

Unnava R, Agarwal S, Haugtvedt C. (1996), “Interactive


effects of presentation modality and message-
generated imagery on recall of advertising
information”, Journal of Consumer Research, 23, pp.
81-93.

Vakratsas, Demetrios and Tim Ambler (1999), “How


Advertising Works: What Do We Really Know?”, Journal
of Marketing, 63(January), pp. 26-43.

Vaughn, Richard (1980), “How Advertising Works: A


Planning Model,” Journal of Advertising Research,
20, 5, pp. 27-33.

Vaughn, Richard (1986), “How Advertising Works: A


Planning Model Revisited”, Journal of Advertising
Research, February/March, pp. 57-66.

Wang, Alex (2005), “The Effects of Expert and Consumer


Endorsements on Audience Response”, Journal of
Advertising Research, 45, 4, pp: 402-412.

Wansink Brian., (1996), “Can package size accelerate


usage volume?”, Journal of Marketing, 60, 3, pp. 1-
14.

Wansink, Brian and Michael L. Ray (1996), “Advertising


Strategies to Increase Usage Frequency,” Journal of
Marketing, 60:1 (January), pp. 31-46.

Webb, Peter H., and Michael L. Ray (1979), “Effects of TV


Clutter”, Journal of Advertising Research, 9, 3, pp.
7-12.

Weilbacher, William M. (2001), “Does Advertising Cause a


‘Hierarchy of Effects’?”, Journal of Advertising
Research, 41, 6, pp. 19-26.

Weilbacher, William M. (2002) “Weilbacher Comments on ‘In


Defense of the Hierarchy of Effects’,” Journal of
Advertising Research, (May/June), pp. 48-49.

228
Whittler, Tommy E.(1991), “The Effects of Actors’ Race in
Commercial Advertising: Review and Extension,”
Journal of Advertising, 20(1), pp. 54-60.

Wilkinson, J.B., Barry Mason and Christie H. Paksoy


(1982), Assessing the Impact of Short-Term
Supermarket Strategy Variables. Journal of Marketing
Research, 19, 1, pp. 72-86.

Wilson, C.E. (1981), “A Procedure for the Analysis of


Consumer Decision Making”, Journal of Advertising
Research, 21, 2, pp. 31-38.

229

You might also like