Professional Documents
Culture Documents
7a References
7a References
218
Bendizlen, Mike T. (1993), “Advertising Effects and
Effectiveness”, European Journal of Marketing, 27,
10, pp. 19-32.
219
Coffin, E. Thomas(1963), “A pioneering Experiment in
Assessing Advertising Effectiveness”, Journal of
Marketing, July, pp. 1-10.
220
Ehrenberg, Andrew S.C. (1974), “Repetitive Advertising
and the Consumer,” Journal of Advertising Research,
14 (April), pp. 25-34.
221
Friedman, H. and Friedman, L.(1979), “Endorser
effectiveness by product type”, Journal of
Advertising Research, 19, 5, pp. 63-71.
222
Holbrook, Morris B. (1986), “Emotion in the Consumption
Experience: Toward a New Model of the Human
Consumer” in The Role of Affect in Consumer
Behavior: Emerging Theories and Applications, R.A.
Peterson, W.D. Hoyer and W.R. Wilson (eds.),
Lexington, MA: D.C. Heath and Company.
223
Kamin, M.A. (1990), “An Investigation into the Match-Up-
Hypothesis in Celebrity Advertising: When Beauty be
Only Skin Deep”, Journal of Advertising, 19, 1, pp.
4-13.
224
Maloney, John C. (1990), “Consumer Psychology’s Potential
Contribution to Social Science, in Emotion in
Advertising”, Stuart J. Agres, Julie A. Edell and
Tony M. Dubitsky(eds), Westport, CT:Quorum Books,
pp. 329-367.
225
Advertising Effectiveness”, Journal of Advertising
Research, September/October, pp. 77-82.
226
Sen S, Morwitz VG. (1996), “Consumer reactions to a
provider's position on social issues: the effect of
varying frames of reference”, Journal of Consumer
Psychology, 5(1), pp. 27-48.
227
Underhill Pack (1998), “Why We Buy – The Science of
Shopping”, Simon & Schuster Co., New York.
228
Whittler, Tommy E.(1991), “The Effects of Actors’ Race in
Commercial Advertising: Review and Extension,”
Journal of Advertising, 20(1), pp. 54-60.
229