Empathy Map PDF

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Product Innovation for Product Managers

with Karen Holst

Stakeholder Empathy Map

What do they SAY? What have you heard them share What do they THINK? Dig deep here. What might be
about your company’s innovation strategies? their motivations, goals, and desires for innovation?

Y TH
I
SA
NAME:

NK
TITLE:
FE

EL

O
D

What do they FEEL? Think about their emotions. What do they DO? What behavior have you
What might they be feeling? observed or can you imagine them doing?

Product Innovation for Product Managers with Karen Holst | www.start-within.com

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