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Empathy Map PDF
Empathy Map PDF
Empathy Map PDF
What do they SAY? What have you heard them share What do they THINK? Dig deep here. What might be
about your company’s innovation strategies? their motivations, goals, and desires for innovation?
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What do they FEEL? Think about their emotions. What do they DO? What behavior have you
What might they be feeling? observed or can you imagine them doing?
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