Retailing refers to a set of business

activities that adds value to the

products and services sold to
consumers for their personal or family
use

Retailing is no limited to sale of

products in a stores and involves
services such a overnight lodging in
hotel a a haircut, a DVD rental or a
home delivered pizza.

Retailer refers to a business that sells

products and/or services to consumers
for personal or family use.
• Barter system was known as the first form of Retail

• Followed by Kirana Stores and Mom & Pop Stores

• Finally Manufacturing era necessitated the small stores and specialty

stores.

• It was a seller’s market till this point of time with limited number of
brands available

• 1980s experienced slow change as India began to open up economy.

• The latter half of the 1990s saw a fresh wave of entrants with a shift
from Manufactures to Pure Retailers.

• Post 1995 onwards saw an emergence of shopping centers

• Emergence of hyper and super markets trying to provide customer

with 3 Vs - Value, Variety and Volume

• Expanding target consumer segment

 Importance of Retailing in India

 Economic Growth
 Employment Opportunities
 Moves the economy into motion
 Provides consumers a platform to encounter
with goods and a shop keeper
Scope of Retailing in India