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85 08 Marketing-Meeting US Student
85 08 Marketing-Meeting US Student
85 08 Marketing-Meeting US Student
Marketing Meeting
Pre-Reading
A. Warm-Up Questions
B. Vocabulary Preview
Match the words on the left with the correct meanings on the right.
1. introduce a) to call the attention of the public to a certain product or service
2. commercial b) better chance of happening
3. advertise c) the first thing to do
4. come up with d) to develop, to think of, to create
5. marketing campaign e) to be sure of
6. first order of business f) main
7. audience g) to present two people to each other
8. wider h) the people who will likely buy your product or service
9. bet i) bigger, broader
10. primary j) an advertisement (usually on TV or radio)
11. more likely k) an advertising plan
12. face it l) to accept something
Copyright 2016, Red River Press Inc. For use by members of ESL Library in accordance with membership terms. 1
Marketing Meeting
English at Work – Episode #8
Reading
Practice reading the dialogue out loud with a group of three.
Underline any words or phrases you don’t understand. Lee Jim Jacob
Lee, let me introduce you to Jacob. He’s going to help us come up with a marketing campaign.
I think our first order of business is to decide what kind of marketing campaign to do.
There are three primary places to advertise: newspapers, radio, and television.
So which is a college student more likely to do: listen to the radio or watch television?
A commercial it is!
Copyright 2016, Red River Press Inc. For use by members of ESL Library in accordance with membership terms. 2
Marketing Meeting
English at Work – Episode #8
Comprehension
1. What was the first order of business at the marketing meeting?
Vocabulary Review
Complete the sentences using vocabulary from page 1.
You may need to change the word forms.
2. Ana needs to the fact that getting a job in advertising is difficult.
7. Nathan had better a good excuse for being late or else the teacher will suspend him.
Speaking
Write your own dialogue. Work with a partner and write your own
conversation using at least four words or phrases from today’s lesson.
Practice the dialogue, and then present it in front of the class.
Copyright 2016, Red River Press Inc. For use by members of ESL Library in accordance with membership terms. 3
Marketing Meeting
English at Work – Episode #8
Writing
In the spaces below, write complete sentences to answer these questions.
3. W
ho is the primary audience for its
marketing campaigns? How can you tell?
7. What challenges would you be likely to face?
Copyright 2016, Red River Press Inc. For use by members of ESL Library in accordance with membership terms. 4
Marketing Meeting
English at Work – Episode #8
Listening
Fill in the blanks as you listen to the recording. Lee Jim Jacob
So which is a college student to do: listen to the radio or watch television?
A commercial it is!
Copyright 2016, Red River Press Inc. For use by members of ESL Library in accordance with membership terms. 5