ANTHROPOLOGICAL

CONCEPTUALIZATIONS OF THE SELF:

THE SELF EMBEDDED IN CULTURE
CHAPTER 3
Your name as part of
your self
Would you change your name if you
wanted to?
Anthropology
• study of all aspects of human condition. This
includes human history, the present condition ,
and even future human possibilities.
• It explores the interconnectedness and
interdependence of human cultural experiences
in all places and ages.
• This chapter will only deal with the modern trends in anthropology especially in
understanding humankind in relation to their culture.
CULTURE
• A complex whole which includes knowledge,
beliefs, art, morals, law, customs, etc
acquired by man as a member of society
• “ways of life”
2 components of culture
• Material culture refers to the physical objects,
resources, and spaces that people use to define
their culture.
Ex. schools, churches, synagogues, temples,
mosques, tools, means of production, goods and
products
• For example, technology is a vital aspect of material
culture in today’s world. Students must learn to use
computers to survive in college and business, in
contrast to young adults in the Yanomamo society in
the Amazon who must learn to build weapons and
hunt.
Material Culture
• Non‐material culture refers to the nonphysical
ideas that people have about their culture,
including beliefs, values, rules, norms, morals,
language, organizations, and institutions.
Activity 1 : Material and Non-
material Culture
• What are the material culture and non-material
culture that you wish to keep and you wish to
change? Why?