SALES AND MARKETING STRATEGY

Sources of Income
Food delivery is established to maximize profits in the home and office food delivery
industry in Malaysia and we are going to go all the way to ensure that we do all it takes to sell
a wide range of foods, snacks, and soft drinks to a wide range of customers.
Food delivery will generate income by offering the following products and services;

 Takeout and delivery

 Sit-down service
 Catering
 Training, consulting and advisory services

Sales Forecast

One thing is certain; there would always be corporate organizations, households, schools, and
government agencies in Kuantan, Pekan, and Malaysia that would always need the foods and
drinks from home and office food delivery companies.

We are well-positioned to take on the available market in Kuantan, Pekan, and in Malaysia.
We are quite optimistic that we will meet our set target of generating enough income/profits
from the first six months of operations and grow the business and our clientele base beyond
Kuantan, Pekan to other cities in Malaysia where we intent our marketing services. 

We have been able to critically examine the home and office food delivery industry and we
have analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projections are based on information gathered on the field
and some assumptions that are peculiar to startups in Kuantan, Pekan, and across Malaysia.
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Marketing Strategy and Sales Strategy 

Before choosing a location to launch Food delivery and also the types of foods and snacks to
prepare, we conducted a thorough market survey and feasibility studies for us to be able to
penetrate the available market in the cities where we intend to position our business.

We have detailed information and data that we were able to utilize to structure our business to
attract the numbers of customers we want to attract per time and also for our products to
favorable compete with other leading home and office food delivery brands in Kuantan-
Pekan and other cities in Malaysia.

We hired experts who have a good understanding of the home and office food delivery
industry to help us develop marketing strategies that will help us achieve our business goal of
winning a larger percentage of the available market Kuantan – Pekan and throughout
Malaysia.

In other to continue to be in business and grow, we must continue to sell our foods, snacks,
and soft drinks to the available market which is why we will go all out to empower or sales
and marketing team to deliver our corporate sales goals. In summary, Food delivery will
adopt the following sales and marketing approach to selling our pizzas and soft drinks;

 Introduce our business by sending introductory letters to residence, schools, corporate

organizations, and other stakeholders both in Kuantan – Pekan and in other cities in
Malaysia.
 Open our business cum restaurant with a party to capture the attention of residents
who are our first targets
 Engage in a roadshow in targeted communities from time to time to promote our
business
 Advertise our business in community-based newspapers, local TV and radio stations
 List our business and services on yellow pages ads (local directories)
 Leverage on the internet to promote our food delivery brands
 Engage in direct marketing and sales

Publicity and Advertising Strategy

Even though our food delivery company is a standard one with a wide range of foods, snacks,
and soft drinks that can favorably compete with other leading brands in Malaysia, we will
still go ahead to intensify publicity for all our products and brand. We are going to explore all
available means to promote Food delivery.

Food delivery has a long term plan of opening outlets in various locations all around
Malaysia which is why we will purposefully build our brand to be well accepted in Kuantan –
Pekan before venturing out to other cities in Malaysia.

Our publicity and advertising strategy are not solely for selling our products but to also
effectively communicate our brand. Here are the platforms we intend leveraging on to
promote and advertise Food delivery;

 Place adverts on both print (community-based newspapers and magazines) and

electronic media platforms
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram, Facebook,
Twitter, et al to promote our brand
 Install our Bill Boards on strategic locations all around Kuantan – Pekan
 Engage in roadshow from time to time in targeted communities
 Distribute our fliers and handbills in target areas
 Position our Banners at strategic positions in the location where we intend to get
customers to start patronizing our foods and drinks.
 Ensure that all our staff members wear our customized clothes, and all our official
cars and distribution vans are customized and well branded.

Our pricing strategies

When it comes to pricing for products such as food and snacks, there are no hard and fast
rules, the prices depend on the size and packaging. Generally, the prices for cooked food and
soft drinks are affordable especially in Malaysia hence there is no need to employ any
detailed strategies when it comes to pricing.
Because of that, our prices will conform to what is obtainable in the industry but will ensure
that within the first 6 to 12 months our foods and snacks are sold a little bit below the average
prices of various home and office food delivery brands in Malaysia. We have put in place
business strategies that will help us run on a low-profit margin for 6 months; it is a way of
encouraging people to buy into our brands.

Payment Options

The payment policy adopted by Food delivery is all-inclusive because we are quite aware that
different customers prefer different payment options as it suits them but at the same time, we
will ensure that we abide by the financial rules and regulation of Malaysia.

Here are the payment options that Food delivery will make available to the clients;

 Payment via bank transfer

 Payment with cash
 Payment via credit cards 
 Payment via online bank transfer
 Payment via mobile money transfer

Given the above, we have chosen banking platforms that will enable our clients to make
payment for the farm produces purchase without any stress on their part. Our bank account
numbers will be made available on our website and promotional materials to clients who may
want to deposit cash or make online transfer for our foods, snacks, and soft drinks.