MASTER OF ARTS IN INFORMATION TECHNOLOGY EDUCATION

THE WINE INC.

GOOD FOR THE HEART WINE STORE

A FINAL PROJECT
for the subject

E-COMMERCE
Second Trimester AY 2019-2020

Submitted to

MS. MISCHELLE A. ESGUERRA, MIS

Professor

Submitted by:

LEIZA LINDA L. PELAYO

MAITE Students

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 EXECUTIVE SUMMARY (HISTORY OF THE BUSINESS)

Rationale:

An increasing number of individual is added to the country’s population each day. As the
population shift continues, opportunities arise for retail businesses ready to accommodate this
growth and capitalize on the trend.

Objective:

The Wine Inc. with its Good for the Heart Wine Store will be a full-service retail merchant of
fine wines and spirits in the country, specifically in Metro manila. It will distinguish itself from
the competition and capture market share by securing a prime storefront location in a newly
forming DMCI Buildings around Metro Manila. It will follow the best practices of its retail
category leaders, with particular emphasis on excellent customer service, a broad selection of
quality inventory, and competitive pricing.

Mission

Our mission is to develop into the best location to buy wine in the country, which will be
measured by our growth in sales, and in opinions and ratings published in the media. Inventory
and sales records will be computerized, to allow the company to identify and exploit best selling
products, match volumes and profitability to service levels, anticipate demand, manage cash
flows, assist with revenue growth plans, and optimize supplier/distributor relationships.

Goals:

 Earn and maintain Good for The Heart’s rating as one of the best stores in the country’s wine
and spirits retail trade business.
 Establish 30% minimum gross profit margins (retail price less wholesale cost) from
inception.
 Achieve a profitable return on investment within three years.
 Earn a 15% internal rate of return for investors over the life of the lease.
 Attract talented and motivated staff.

Company Summary
The Wine Inc. will be a country’s retailer of fine wines and spirits. A known Good for the Heart
Wine Store serves as the frontline business which will be located strategically in different areas
around Occidental Mindoro.
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Company Ownership
The company will be formed as a closely held corporation in which business partners will
own equal interest.

Company Locations and Facilities

Good for the Heart Wine Store will be located in the newly developing Southside of Labangan
Poblacion, San Jose, Occidental Mindoro. The site is one of the densest and wealthiest markets
in the province.

Our storefront will be prime retail space in the southeast corner of the Gaisano Capitol building,
a main artery for vehicles and city buses coming and going from the complex. The store is
centered within a Mall and residential place.

Good for the Heart Wine Store will be located in one of two currently existing, fully-rented
residential towers.

Is this business real or fictitious?

The wine store is a fictitious one. The owner just makes it as one of the requirements for her
course/subject

.
The problems encountered and how you overcame them

In terms of doing the business there is no problem met since it is a fictitious one. Though there
are problems met while making the website, since our province had been devastated by a
typhoon we don’t have electricity and internet for 10-15 days since December 25, 2019.

What you learned from this class?

E-commerce is an interesting topic to learn the new trends in business today. The most
significant knowledge I gained from this subject is making a functional website online for the
business.

WEBSITE

This is the web page of Good for the Heart under White Wine category. This page will show the
different products under this category together with its descriptions and prices. It also has the
capability to compare the selected product from other stores. Along with this page is the New
Products area wherein list of products and prices are listed.

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http://leizalindalapuz.wixsite.com/wineshop