Basics of Technopreneurship

MODULE 1.2

Roles of Technopreneurship
in job creation and in the
National economy

ROLE
PLAYING

PREPARATION:
1. This lesson discusses the roles of technopreneur in job creation and in the National economy, its importance and its
definition.
2. Understand the meaning of entrepreneurship and entrepreneurs
3. This lesson will help learners to assess their potential for becoming future technopreneurs.
PRACTICE:
1. Group the class into 3 groups by picking one candy from a box. They will group themselves according to the color
of their candy wrappers. Each group will portray the actual situation:
Group 1: The father is not employed and the family has no other resources
Group 2: A newly graduate that is seeking job but does not pass the required job requirement such as pleasing
personality.
Group 3 : A person currently employed but not satisfied with its present salary and benefits
2. Assign the situation for each group. Give them 10 minutes to conceptualize each situation assigned to the group.
Then let each group to role play the situation. (5 min each group)
3. Ask the student to reflect the lessons they have learned from the role playing, let them share it to the group.

Importance of
Technopreneurship
● Employment creation
● Local resources
● Decentralization and diversification of
business
● Promotion of technology
● Capital formation
● Promotion of an entrepreneurial
culture

PRESENTATION:
1. Ask the student what is the importance of technopreneurship based on the role playing they have just witness.
2. Record their answers on the board.
3. Show to them your power point presentation about the importance of the technopreneurship. Then discuss the
following concepts about importance of technopreneur:
a. Employment creation – Entrepreneurs create employment for themselves and other people. They are employers,
and hence assist in solving the unemployment problem in the country.
b. Local resources – When entrepreneurs utilize local resources, the value of these resources increases.
c. Decentralization and diversification of business – Entrepreneurs are able to identify business opportunities and
locate these businesses in suitable areas, including rural areas.
d. Promotion of technology – By being creative, entrepreneurs are able to contribute to the utilization and
development of technology.
e. Capital formation – Entrepreneurship increases capital formation and investment.
f. Promotion of an entrepreneurial culture – By projecting successful images, entrepreneurs become models than
can be copied by young people.
4. After discussing the importance of technopreneurship, let the student now think of the definition for a technop4.
After discussing the importance of technopreneurship, let the student now think of the definition for a
technopreneurship.
5. Reinforce your student about the definition of student and compare it with their own definition.
6. State also some of the basic facts about a technopreneur and technopreneurship.
Technopreneurship is entrepreneurship in the field of technology.

How can one be pioneering in the field of technology? The mindset of a person should always be looking out for

innovation.

A technopreneur needs to think “out of the box”. The box is the logic of an industry, business or product. Logic

answers why people are buying that product, why is the entrepreneur using that kind of raw material, etc. Thus,

an entrepreneur has to look at the box and find something that is different. He or she doesn’t just copy what is

currently available in the industry/business.

Logic is the foundation to start thinking out of the box. Logic topped with creativity results to innovation.

Logic answers “why?” Creativity answers “why not?”

What is
Technopreneurship?

To the teacher: Make sure that you install the FLV player.

Ask the students: Do you know the meaning of technopreneurship?

Let them write down their answers on the board.

+Play the What is the definition of technopreneurship? video

Technopreneurship Defined
● High tech ventures in ICT, electronics,
internet, life sciences and biotech.
● Service firms where technology is critical
to their mission, such as: e-Bay, FEDEX,
SMART money transfer, e-learning
● Technopreneurship is entrepreneurship
in the field of technology.

Teacher gives the definition of technopreneurship:

​
○ Technopreneurship is entrepreneurship in the field of high technology. (Teacher needs to expound on this.
He/she might say that we use technology in managing business operations, or the like.)

○​
​
Ask the students: How can one be pioneering in the field of technology?

​
○ Answer: The mindset of a person should always be looking out for innovation.
​
○ A technopreneur needs to think “out of the box”. The box is the logic of an industry, business or product.
Logic answers why people are buying that product, why is the technopreneur using that kind of raw material,

etc. Thus, an technopreneur has to look at the box and find something that is different. He or she doesn’t just

copy what is currently available in the industry/business.

Entrepreneur &
Entrepreneurship Defined
Entrepreneurs - people who enter into new
and pioneering ventures.
- is whole-brained, meaning he/she uses
both the left brain (logical) and right brain
(creative).
Entrepreneurship – Starting up a new
business

Source: Federico Gonzalez, President PESO Inc.

PRESENTATION:
Ask the students: “Do you know the meaning of an entrepreneur?”
Write on the board their answers.
Present to the student your definition of entrepreneur and compare it with the definition they have given. From that
point reinforce the students understanding by giving different practical examples.
After understanding the definition of entrepreneur, toss a ball to a student asking the difference of entrepreneur from
technopreneur.
Present the difference of technopreneur to entrepreneur. And provide them with some basic facts about an
entrepreneur.
Entrepreneurs are people who enter into new and pioneering ventures. They do not copy another’s idea. He or she
may find an existing idea to be good but he/she brings improvements on it before introducing it to the market.
Most entrepreneurs start at being self-employed but eventually hire other people to help them in the business.
Entrepreneurship entails employing people.
An entrepreneur is whole-brained, meaning he/she uses both the left brain (logical) and right brain (creative).
Innovation is the process of idea generation, incubation and implementation. This is a cycle. Idea generation has to
use a little of logic and a lot of creativity. Incubation has to use the same amount of logic and creativity (incubation
answers are there people buying? Will it make a profit?) Implementation has to use a lot of logic and a little of
creativity.
An entrepreneur should not be content at being different. He or she has to make a difference in his/her innovation

Course Model - SEED

Self Mastery

Environment
Development Mastery
of Business
Plan
Enterprise
Mastery

Present to the class the course model called SEED, where:

S = Self Mastery
E = Environment Mastery
E = Enterprise Mastery
D = Development of a Business Plan

The teacher can click each durian to go through each phase.

Self- Mastery
● Self-mastery passion comes from
knowing yourself.
● Self-mastery brings passion. When
you know yourself, you know what you
want and do not want.

Source: Jay Bernardo III

Teacher gives an overview of self-mastery.

● The technopreneur has to have a mastery of himself/herself in order to be successful in the business. This
goes beyond knowing one’s Intellectual Quotient (IQ) but rather emphasizes on one’s Emotional Quotient (EQ)

and Adversity Quotient (AQ). When one has achieved a mastery of himself, he can use the appropriate

leadership style required to handle any situation in business.

What is a self-mastered person?

A self-mastered person
● does not need high IQ
● does need high EQ and AQ
● is naturally a/an:
○ performer – competitive and efficient
○ epicure – sensual and cheery
○ boss – takes charge and loves a good
fight
● is whole-brained
● has a personal vision and knows strengths
● and weaknesses

Say the following:

● For an entrepreneur, Intellectual Quotient (IQ) does not have to be very high. But if it is high, this will be
beneficial to him or her.

● Emotional Quotient (EQ) should be high. This is the ability for an entrepreneur to connect to other people and
be able to feel others’ emotions easily.

● Adversity Quotient (AQ) should be high as well. AQ is the ability to rise up after a failure and to go against the
norm.

● A self-mastered person is a performer, epicure (enthusiast), and a boss. He can shift to different personality
traits according to the need of the moment.

● A technopreneur is whole-brained, meaning he/she uses both the left brain (logical) and right brain (creative).
Self-mastery says “I can shift from left to right and vice versa on command.”

Environment Mastery
● Environment mastery is about
generating business ideas and seeking
opportunities out from his or her
environment through
○ serendipity walks
○ crises
○ trends
○ etc.

Source: Jay Bernardo III

Teacher explains what is environment mastery.

The possibility of generating ideas are most likely be found through:

● serendipity walks: Have you ever taken a walk and stumbled upon something completely unexpected?
● Crisis: There is opportunity in crisis.
● Trends: Opportunities and innovative ideas can be found in current fads and fashion.
● Others: Hobbies/Interests, Personal skills and Experiences

What is an environment-
mastered person?
An environment-mastered person
● understands the industry he/she is in
● sees the opportunities, not the problems
● is on top of the situation instead of being
● under the situation
● is the organization/industry innovator and
● strategist

Teacher explains what is environment mastery.

The possibility of generating ideas are most likely be found through:

● serendipity walks: Have you ever taken a walk and stumbled upon something completely unexpected?
● Crisis: There is opportunity in crisis.
● Trends: Opportunities and innovative ideas can be found in current fads and fashion.
● Others: Hobbies/Interests, Personal skills and Experiences

Enterprise Mastery
● Enterprise Mastery is how to run a
business
● This pertains to the knowledge of the
different enterprise disciplines such as:
○ Creating the Business
○ Marketing Management
○ Operations Management
○ Financial Management
○ Risk Management

Source: Jay Bernardo III

Teacher will say:

● The objective of this is to understand the importance of understanding every aspect of an enterprise, such as
marketing, operations, finance and human resource in order to be master of running a business.

● Enterprise mastery is how to run a business.

● When you start a venture, start with Marketing. Marketing is creating a promise.
● Operations is the next aspect that one has to look into. Operations is keeping the promise and how to make
the perception a reality.

● Next is Financial Management. The best way to protect your invention or technology is to put only a small
margin on your product. This way, copycats will not waste their time replicating your invention because they know

margin is very low.

● Risk Management is important. Being a technopreneur involves some risks. Technopreneurs have the ability
to take measured or calculated risks. Such risks involve working out the likely costs and gains, the chance of

success and the belief in oneself to make the risk pay off.

What is an enterprise-
mastered person?

An enterprise-mastered person

● understands and integrates the functions

of
management (marketing, human resource,
operations, and finance)
● understands and integrates the process of
management (planning, organizing, directing,
and controlling)
● leads and inspires rather than manage

The teacher will say:

● An enterprise-mastered person brings about changes to the business from planning to execution, analyzing
every implication of your decision.

● He/She is accountable for the organization, leads and inspires them to generate ideas that will lead to
innovation and changing the rules of the game at a speed that is faster than the ability of the competition to copy.

● Risk Management is important. Being a technopreneur involves some risks. Technopreneurs have the ability
to take measured or calculated risks. Such risks involve working out the likely costs and gains, the chance of

success and the belief in oneself to make the risk pay off.

Development of
Business Plan

● Development of a business plan covers:

○ writing the business plan
○ presenting and defending the
business plan
○ adding refinements to the presented
business plan

The last part of the SEED model is for you, as team, to write, present and defend your business plans.

4 Types of Entrepreneurship
1. Incremental
○ Routine business, modest novelty
○ Ex. (new coffee shop, new BPO)
○​
2. Imitative
○ Imitation of venture, same business model
and template
○ Ex. new regional branch, franchised
operations
○​

Do a presentation about the different types of entrepreneurship.

a.) Incremental - Routine business, modest novelty (new coffee shop, new BPO)
b.) Imitative - Imitation of venture, same business model and template (new regional branch, franchised operations)
- Definition from Dorf & Byers
c.) Rent-seeking -Business that utilizes standards, regulations and laws to share in value of enterprise (licensing of
patented ideas, products or trade secrets - Coca Cola Export)
d.) Innovative - Business based on innovation (new cure for infectious diseases, new production method to bring
down drug cost, new DVD format, new memory chip, ICT-enhanced home appliance) (Dorf & Byers)

1. Rent-seeking
○ Business that utilizes standards,
regulations and laws to share in value
of enterprise
○ Ex. Coca Cola Export
○​
4. Innovative
● Business based on innovation
● Ex. new memory chip

Characteristics of an
Entrepreneur
1. Hard Working
 2. Self-Confident
3. Builds for the Future
4. Profit-Oriented
5. Goal-Oriented
6. Persistent
7. Goal-Oriented
8. Responds to feedback

1. Hard Working: running a business requires a lot of energy and drive. This involves the ability to work for long hours
when necessary, to work intensely in spurts and to cope with less than a normal amount of sleep.
2. Self-Confident: to succeed, entrepreneurs have to believe in themselves and in their ability to achieve the goals
they have set for themselves. This is often shown by a belief that “if you want something badly enough and are
prepared to work at it, you’ll usually get it”.
3. Builds for the Future: the goal for most successful business people is to build a secure job and income for
themselves which is based on their own abilities. This means entrepreneurs understand that it may take several years
to build up business income to a reasonable standard.
4. Profit-Oriented: interest in generating money is a clear indicator of an entrepreneur’s suitability for being a
business owner. This means recognizing that the business comes first. Once profits are generated, the entrepreneur
can make decisions about how the profits can be used – to expand the enterprise or for personal use.
5. Goal-Oriented: success in business depends upon being able to set realistic goals or targets and to work with
determination to achieve them. This ability to set goals (for things the person thinks are worthwhile) and to work to
achieve them is fundamental to being an entrepreneur.
6. Persistent: all businesses have their problems and disappointments. Being persistent in solving a problem is one
of the keys to being a successful entrepreneur.
7. Copes with Failure: all business ventures inevitably contain disappointments and failures as well as successes.
Coping with failures involves recognizing these failures, learning from them and seeking new opportunities. Without
this characteristic, early failures may end a person’s attempt at self-employment.
8. Responds to Feedback: entrepreneurs are concerned to know how well they are doing and to keep track of their
performance. Obtaining useful feedback and advice from others is another important characteristic of entrepreneurs.

Characteristics of
Technopreneurship cont.
9. Demonstrates Initiative
10. Willing to Listen
11. Sets Own Standards
12. Copes with Uncertainty
13. Committed
14. Builds on Strengths
15. Reliable and Has Integrity
16. Risk-Taker

9. Demonstrates Initiative: research shows that successful entrepreneurs take the initiative and put themselves in
positions where they are personally responsible for success or failure.
10. Willing to Listen: the successful entrepreneur is not an inward looking person that never uses outside resources.
Self-reliance does not exclude the ability to ask for help when needed from such people as bank officials, accountants
and business advisers. Being able to listen to the advice of others is a key characteristic of an entrepreneur.
11. Sets Own Standards: setting standards of performance and then working to achieve them is another indicator of
a successful entrepreneur. These standards can be income, quality, sales or product turnover. Most entrepreneurs
want to do better each year, to set and achieve higher standards from year to year.
12. Copes with Uncertainty: being an entrepreneur is much more uncertain than employment. This uncertainty is
about sales and turnover, but it often also exists in other areas such as material delivery and prices, and bank support.
An ability to cope with this uncertainty without becoming too stressed is a necessary trait of being an entrepreneur.
13. Committed: starting and running an enterprise demands total commitment by the entrepreneur in terms of time,
money and lifestyle. It has to be a major priority in the entrepreneur’s life.
14. Builds on Strengths: successful business people base their work upon the strength(s) they have, such as
manual skills, interpersonal skills, selling skills, organizational skills, writing skills, knowledge of a particular product or
service, knowledge of people in a trade and ability to make and use a network of contacts.
15. Reliable and Has Integrity: the qualities of honesty, fair dealing and reliability in terms of doing what one has
promised to do are essential traits of an entrepreneur.
16. Risk-Taker: being an entrepreneur involves some risks. Entrepreneurs have the ability to take measured or
calculated risks. Such risks involve working out the likely costs and gains, the chance of success and the belief in
oneself to make the risk pay off. Entrepreneurs may be considered risk avoiders when they reduce their risks by
having others assume part of the risk. Those who assume the entrepreneur’s risk may be bankers, suppliers and
customers.

What is the
difference
between an
entrepreneur
and a salaried
employee?

What makes an Entrepreneur a

Technopreneur
● A technology idea owner who
ventures to make his idea a
commercial reality

● An entrepreneur who gets a

technology idea, finds an opportunity to
make it a commercial reality.

Differences between
Technopreneurship and
Entrepreneurship
Lets have a MATCHING GAME!!!

TECHNOPRENEUR ENTREPRENEUR

PRACTICES:
Divide the class into two groups. Each group is given set of company, company logos, company trademarks, clips and
etc.
Let the students classify whether each company, company logos, company trademarks, clips & etc belongs to
technopreneurship or entrepreneurship.
Ask the student point of view why the company, company logos, trademarks, clips and etc belong to either
technopreneur or entrepreneur.
Validate their answer after doing the presentation.

Some Technology Ventures

LOCAL
● SMART LINK – (Computer shop)
Dealing with computer hardware and
software, Repairs, Networking and
Computer ad LCD Rentals. (OCW)
● LANE SYSTEM – Software Integration
Developer
●​

Before the session end, give them the hand out about a “YOUTUBE” online success stories with a guide questions as
their assignment. The next meeting, discuss the case study then relate it to the next topics

Present to the class some technology ventures, after presentation group them into 3 group, ask them what
technological ventures you have in mind in addition to what I have presented.

NATIONAL
○ NETOPIA – Internet Café
○ YEHEY.COM – Internet Portal
○​
INTERNATIONAL
○ YOUTUBE - a video sharing website

Some Basic Facts

● Businesses start from ideas, but ideas
alone do not make a business

● Customers do not buy ideas, they buy

products/services;

● Customers pay the price; value is what

they get
​

Source: Federico C. Gonzalez, President PESO Inc.

Some Basic Facts cont.

● A marketable product may not result
in a viable business

● A studied approach to planning the

business is needed.

● Entrepreneurship is calculated risk-

taking, not foolhardiness.

Source: Federico C. Gonzalez, President PESO Inc.

Technopreneurship
Ecosystem
MODULE 2

Warm Up Activity

Get 1 sheet of paper!

● Think of an task that each of you (or group)
would like to conduct or do (i.e. Cooking
viand, repairing your PC, constructing a
“bahay kubo”, etc) and write it in a paper
● Then, list down what you need to
accomplish the task.
● Present your identified task and
requirements (1-2 minutes per student/group)

What are the necessary factors for technopreneurship to succeed?

Introduction

● Many of the tasks, if not all, have pre-

requisites (i.e. money, materials,
personnel, etc)
● Similarly, for technopreneurial venture
to start, grow and succeed, it must also
have the required resources,
environment and support.

What are the necessary factors for technopreneurship to succeed?

But, what are these

things?

What are the necessary factors for technopreneurship to succeed?

Learning Objectives

At the end of this session/lecture, the

students should be able to –
● Enumerate the different actors/
players for the technology ventures to
prosper, and
● define the roles of the different
actors/players in techno ventures

What are the necessary factors for technopreneurship to succeed?

Successful
technopreneurship
=

H E L F

What are the necessary factors for technopreneurship to succeed?

Technopreneurship
Ecosystem
Human Laws &
Resources Policies

Techno
Ventures

Environmen Financial
t Resources

What are the necessary factors for technopreneurship to succeed?

Technopreneurship
Ecosystem

Human Resources Component

● Research - Thinker, Idea generator,
Innovator
● Developer - Implementor, technical
people
● Scanner and marketing people
● Financers

What are the necessary factors for technopreneurship to succeed?

Technopreneurship
Ecosystem
Environment Component
● Science parks, Incubation centers
● Academic Institutions, R & D Centers
● Internet access, Communication
● Communication and Other Support
Services
● Geographic accessibility
● Venture Mentoring Services/Support

What are the necessary factors for technopreneurship to succeed?

Technopreneurship
Ecosystem

Laws and Policies

● Intellectual Property Rights Office
● Technology Licensing Office – facilitates
commercialization of inventions
● Legal Services

What are the necessary factors for technopreneurship to succeed?

Technopreneurship
Ecosystem

Financial Component
● VC and Investors
● Business Sector
● Funding Agencies
● Financial Services (i. e. Accounting)

What are the necessary factors for technopreneurship to succeed?

Financial Resources Environment

VC, Investors, Science Parks,
Business Sector, Incubation Centers,
Funding Agencies Infrastructure, Comm
and other Support
Services

Technolog
y
Venture

Human Resources
Academe, R & D Laws and Policies
Centers, technical Technology Licensing
personnel Office, IPR Office
What are the necessary factors for technopreneurship to succeed?

Academe and Research Institutions

1. Ateneo de Davao University
2. Brokenshire College
3. Cor Jesu College
4. Davao Doctors College
5. Holy Child School of Davao
6. Jose Maria College
7. St. Mary’s College
8. Interface Computer College
9. University of Immaculate Concepcion
10. University of Mindanao
11. University of the Philippines Mindanao
12. University of Southeastern Philippines

Techno Ecosystem in Davao City

Environment
Department of Science and Technology
Commission on Higher Education
PESO
Davao City Chambers of Commerce
and Industry
Science and Technology Park, Bago
Oshiro, Tugbok, Davao City
Brokenshire Learning Center

Techno Ecosystem in Davao City

Academe (Colleges & Funding Agencies

Universities) Industries, Businesses,
LGUs, Private Sectors

DOST, DCCI, Incubation Centers &

PAHRDF Science Parks

Framework of Engagement or Collaboration

Flow

Why Technopreneurship?
(Media File)

Philippine Economy
● Population 84 M
● Population of working age?
○ Approx 50% of popn = 16 years old
and below
● Employment
● GNP from large companies > 100
employees
● GNP from small companies, < 100
● Number of large companies 5%?
● 95% are small companies?
Source: M.Barcelon, UPATBI

Economy, Exports ??
Philippines 84M $40B Electronics,
traditional goods
Thailand 60M $65B Tourism,
food/cars,
electronics
Malaysia 24M $90B
Singapore 4M $120B
HK 7M $120B
Taiwan 22M $
Vietnam 65M $15B
Source: M.Barcelon, UPATBI

How?

When, how, what?

Start the Ball Rolling

● Innovation
○ Person gets an idea, active search,
by chance, present employment or
experience
● Triggering Event
○ Career prospects
○ Deliberate choice
● Implementation
● Growth

Source: M.Barcelon, UPATBI

When to start?

Common Components
● Three crucial components for
business:
○ Excellent market opportunity
○ Superb entrepreneur (and
management team)
○ Resources needed to start the
company and make it grow

Source: M.Barcelon, UPATBI

Common components

1. Excellent market
opportunity
Customer Need
“Can you give me the names of
prospective customers?”
If you cannot give any names, you only
have an idea, not a market.
Would-be entrepreneurs who are
unable to name customers are not
ready to start a business. They have
only found an idea and have not yet
identified a market need.
Source: M.Barcelon, UPATBI

1. Excellent market
opportunity
Timing
Will the idea or window of opportunity
look brief, it could just be a fad?
If the window is brief, the entrepreneur
will rush to open the business, usually
with inadequate planning.
Can lead to costly mistakes.

Source: M.Barcelon, UPATBI

2. The Technopreneur and

the Management Team
● Even with the right opportunity, the business
will be successful if led by a person with strong
entrepreneurial and management skills.
○ Entrepreneurs should have experience in the same
industry or a similar one. Cannot go on OJT at the
same time.
○ Ideal entrepreneur is one who has been a
successful entrepreneur in the same industry
○ Have management experience, preferably with
responsibility for budgets, profit and loss, sales.
○​

Source: M.Barcelon, UPATBI

3. Resources

● Entrepreneural frugality means:

○ Low overhead
○ High productivity
○ Minimal ownership of capital assets

Source: M.Barcelon, UPATBI

Financial resources

Sources Personal savings 78.5%

of seed Bank loans 14.4
capital Family 12.9
Employees/partners 12.4
Friends 9
Venture Capital 6.3
Mortgaged property 4.0
Gov’t guaranteed loan 1.1
Other 3.3
Source: M.Barcelon, UPATBI

The 9 Fs
● Founders – first class entrepreneur
● Focused – focus on niche markets, specialize
● Fast – decision making, implementation
● Flexible – open mind, respond to change
● Forever innovating
● Flat - organizations
● Frugal – low overhead, productivity high
● Friendly – to their customers, suppliers,
workers
● Fun – to be associated with an entrepreneur
company

Source: M.Barcelon, UPATBI

Thank you!

(c) 2006 UP Ayala

TBI

Thank you!