Managerial Communication II:

Session 1
Dr Madhavi Gokhale
Your menu for this trimester

Sessions 1 and 2: Writing persuasive

proposals
Session 3: Group test
Sessions 4 and 5: Informative and
Influential Business Reports
Group test on reports
Session 6 and 7: Group Communication
You earn brownie points for…

Proposal: 15 marks
Report: 15 marks
Group Discussion: 10 marks
Class Participation: 10 marks
Session 1:Proposal-writing
The art and the science
“Walk through this world
with me
Go where I go
Share all my dreams with
me
I need you so…
In life we search
And some of us find…
I’ve looked for you my
love
A long, long time…
The root….
‘Pro’ means
forth

‘poser’ means
‘place’ or ‘put’
 How is it different?

Expository writing: Things that exist

Proposal: Things that may exist

Two categories of proposals

Solicited, unsolicited
Internal, external
Let’s look at our binder…
Page 295
What is your differentiator?
Competitive edge
Reliability
Fit with the needs of your reader
Value for money
Convenience
Qualifications
Return on investment
Let’s look at an
example…
Mobile app proposal
Do write right, please!

We propose to initiate a program to retain the

older workers
We propose to initiate a program to retrain the
older workers
 I know what you did last
trimester…
That was what you said…
 Now let’s see how you write…
BoredRoom Comedy is a company that brings humour and comedy to
corporates in the context it needs it.
Boredroom Comedy is India’s only Corporate Comedy Consultancy.
Its’ focus is on using Comedy in all its forms that is however appropriate and
more importantly relevant in the corporate context for
LeadershipDevelopment, Marketing and Employee Engagement. With clients
ranging from Aditya Birla LEAP/LEAD, VodafoneDiscover ,Maersk India Board
of Directors, DHL, Nomura, Dr.Reddy's, ABP, EconomicTimes,- Great Place to
Work Institute etc.
BoredRoom Comedy is fundamentally transforming “BoredRooms” across
India by using comedy to build emotional Connections, boost Innovation &
Risktaking and dispel Barriers.
ThinkCorporateComedy…ThinkBoredRoomComedy!
Contents

Proposed service, product, idea or plan

Problem or need
Significance of problem/need
Benefits of proposed solution
Procedure of work
Cost
Format and sequence

Executive Summary (Page 64-65)

Background/Need/Aspects of the
problem
Proposal Specifics
Budget (if relevant)
Conclusion
For that winning proposal…

No techno babble

Logical, natural order
Good writing
mechanics
Neat physical
appearance
Three basic criteria

Desirability
Qualification
Return on Investment
 Let’s check it out…

Production has been hampered by the

physical separation of related work units.
The company loses $400 per day in lost time
as employees from the graphic and word-
processing units walk the 70-yard path
between their related work area.
The desire to write grows with writing
 For that winning proposal
Consistency
of style
Completenes
s
Professionalis
m
Specific
details
Homework!!
You will receive the mobile app proposal in a
while through your CR/student portal
Work in pairs to draft the following:
An executive summary
A cover mail
Those busy in placements will write individually
Deadline: Tuesday 17th September EOD
Homework details and evaluation
criteria
Email:
Marks: 2 + 5 +3
Length: 250 words
Executive Summary
Coverage: 6 marks
Writing Mechanics: 4
Length: 75-90 words
 The score will contribute to CP marks
How to send me the assignment

One of you will write to me keeping your

partner in CC
Please write the filename as follows:
Division Roll numbers Number of
Assignment
For example: A 044, 056 Assn 1