Script for Role play – Marketing Department pamphlet creation

Characters :

Imane Razani – Marketing Assistant

Sofia Kavazi – Marketing Manager

Scenario :

Imane Razani works in ATLAS Building Products a manufactory of construction materials.

The Company has 85 employees .

Sofia Kavazi is the Marketing Manager of the company. She assigned Imane to create the
new products papmhlet. Mrs Razani has one month to finish the project. In the middle of
this period Mrs Kavazi calls her to have some information about the progress of the task.

Key words

Construction materials, products

Pamphlet, leaflet, design process, text design, colours, icons, forms, target groups, attract
the client,

Leaflet’s target audience, checklist, deadlines, promotional prices ,coverpage