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Uk Automotive Industry and The Eu
Uk Automotive Industry and The Eu
Automotive
Industry and
the EU
An economic assessment of
the interaction of the UK’s
Automotive Industry with
the European Union
April 2014
kpmg.co.uk
c | Section or Brochure name
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Introduction
by Mike Hawes
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About this report
This report is an independent study commissioned by the SMMT on how the UK automotive industry currently operates within the
EU and the benefits and challenges that EU membership presents.
Our fieldwork, which commenced on 18 December 2013 and was completed on 18 March 2014, comprised the following:
• Twenty interviews with UK and global management of automotive manufacturers and their suppliers
• Desktop research and analysis of:
– Publicly available information relevant to the objective of the study,
– Non-public information including vehicle sales and production forecasts by LMC Automotive and AutoAnalysis and information
received from SMMT, certain automotive manufacturers and their suppliers
• Review of the results of a SMMT member survey conducted separately by the SMMT between January and February 2014.
For clarity, this study is based on the current market structure and does not include considerations or projections of scenarios of the
UK exiting or staying in the EU.
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Contents
1 UK Automotive Snapshot
An important part of the UK economy 1
A diverse mix of manufacturers across the UK 2
Expected to grow throughout this decade 3
3 International trade
Benefits of the EU’s scale in trade negotiations 9
Benefits of collective bargaining power 11
4 EU regulatory developments
Importance of common
EU regulation to the UK industry 13
Influencing EU and global standards
to benefit UK industry 14
Clear call for more reform 15
Closing remarks
by John Leech 21
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity.
1 UK Automotive Snapshot
An important part of the UK economy
Introduction Recent inward investment driven by access to EU market
The automotive industry accounts for 4% of GDP (£60.5 Much of the recent investment by car manufacturers is in new
billion) and currently provides employment for more than vehicles which will be predominantly for sale to the EU market.
700,000 people in the UK(1) The investments made by the vehicle manufacturers are
The UK produced 1.6 million cars and commercial vehicles and now being followed by suppliers. This investment is not
almost 2.6 million engines in 2013. The UK is now the second keeping up with the opportunities being created by growing
largest vehicle market and fourth largest vehicle manufacturer vehicle production. The Automotive Council identified a £3.3
in the EU. It is also the second largest premium vehicle billion supply chain opportunity for UK suppliers in 2012, and
manufacturer after Germany(1)(2). KPMG believe that this opportunity is likely to have grown to
77% of vehicles produced in 2013 were exported(2).The average approximately £9 billion today. This is raising expectations for
value of vehicles imported in 2013 was approximately £13,000 further investment and employment growth.
compared to an average of £20,600 for vehicles exported, UK’s membership of the EU should, therefore, be viewed
meaning that the balance of trade for vehicles is £70 million net in the context of a growing automotive industry5%
for which
export(3). Automotive is one of the largest export sectors in the 3%
the EU is the most important trading partner
UK, accounting for 10% of total UK export in goods.
Productivity has increased considerably with average gross SMMT 2014 If there was a referendum on the UK’s 34%
value added (GVA) per job in the sector up from an average Member continued membership of the EU tomorrow,
Survey(b) what result would be best58%
for your business?
of £40,000 in the late 1990s to an average of over £75,000
between 2010 and 2013(a)(3). According to Eurostat data, the UK
5%
now has the most productive automotive sector in the EU, 3%
in terms of GVA per job(4). Stay in
There are over 2,350 companies in the UK operating in the Stay in with reform
34%
automotive sector, of which the majority are SMEs in the supply Leave
chain and aftermarket. 58% Don't know
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Figure 2. Selection of recently announced OEM and supplier investments in the UK(1)(a)
Jan 2014 Jul 2013 May 2013 Feb 2013
Rolls-Royce announces an BMW Group confirms additional Vauxhall confirm £125 Brose confirms a £15 million
additional 100 jobs at its £760 million investment in its million investment to investment in its Coventry
Goodwood manufacturing UK manufacturing operations to build the new Astra facility
plant 2015
Sep and Mar 2013 May 2013 Mar/Apr 2013 Dec 2012
Jaguar Land Rover to BorgWarner announced Toyota announced 70 Nissan announces a £250
invest a total of £2.0 billion £15 million investment at new jobs at its Deeside million investment in its
creating over 3,000 jobs its Bradford facility plant in North Wales Sunderland plant for the
Infiniti model
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• New Vauxhall Astra (2015). The EU automotive market is recovering and is expected
• Announcements of plans for multiple new models, a to remain the largest automotive market for the UK
new aluminium vehicle line at Solihull and engine plant in The EU market is recovering with EU vehicle registrations
Staffordshire for Jaguar Land Rover. expected to increase from approximately 10.7 million in 2013 to
almost 13.5 million by 2018 (exc. UK)(4).
• New models for the luxury manufacturers: Aston Martin,
Bentley, Infiniti, McLaren, Rolls-Royce. Longer term, the EU is in dialogue with a number of candidate
countries for potential membership as well as with neighbouring
Furthermore, there has been significant investment in
regions on economic partnerships, which would further increase
automotive R&D, increasing from 5.3% of total UK R&D in 2006
the size of the Single Market.
to 10.1% in 2012, equivalent to £1.7 billion of R&D spend(2).
The combination of OEM investment, R&D expenditure and This report explores the relationship between the UK and
the support of the UK Government through funding initiatives the EU, alongside examining the key interactions of the
such as the Regional Growth Fund and Advanced Manufacturing UK automotive industry under the following topics:
Supply Chain Initiative is expected to increase employment.
• Access to the EU market
• International trade
• EU regulatory developments
• Driving innovative change
• People and skills
Figure 3. UK automobile manufacturing output
and export destination, 2008 to 2018(1)
Other
2008 395 1,255 Japan 14.6%
2009 1.4%
261 828
China
2010 346 1,047 1.4%
US
2011 270 1,194 8.5% 2008
2012 301 1,276 Exports EU (exc. UK)
60.3%
2013 341 1,364
Year
Russia
2014 13.8%
349 1,395
2015 381 1,525
2016 404 1,617 Other
20.8%
2017 416 1,666
2018 418 1,671 Japan
1.3%
0 500 1,000 1,500 2,000 2,500 2013 EU (exc. UK)
China Exports 49.2%
No. of vehicles 10%
Domestic Exports
US Sources:
9.2% (1) Motor Industry Facts 2014, SMMT
Russia (2) KPMG analysis of ONS data
9.5%
(3) KPMG interviews with SMMT members
(4) LMC Automotive Quarter 4, 2013 Global Car and Truck
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Case study
Nissan’s Investment Decision Framework
Plants within the Renault Nissan Alliance compete for new model allocation based on efficiency and cost
competitiveness.
• In Europe, Nissan’s Sunderland plant has to compete with • Allocation of production of new/replacement models to
other Renault plants in France and Spain as well as other plants is done through a competitive process whereby
Nissan facilities in order to secure future model allocation. plants have to submit business cases to Nissan’s ‘New
Plant Steering Committee’. The final allocation decision is
based on economic grounds.
Nissan’s decision framework.
• All of the Renault Nissan Alliance plants are ranked • Today, the Sunderland plant produces over 500,000
annually across a series of efficiency and Total Delivered vehicles annually employing over 7,300 staff, a record
Cost measures. Nissan’s Sunderland Plant is consistently high. This follows significant inward investment of over £1
in the top three highest ranked plants globally, which gives billion since 2010, supporting more than 224 suppliers in
it a competitive edge when bidding for new models sold 22 countries.
in the EU.
Note: (a) According to LMC Automotive Quarter 4, 2013 Global Car and Truck
Forecast data, approximately 487,521 Nissan cars were sold in Europe
(excluding the UK) in 2013
Sources: (1) Nissan: Helping To Drive The UK Economy, KPMG interview with Nissan
(2) KPMG interview programme
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Case study
GKN Driveline – Illustration of an integrated supply chain
A typical driveline system produced by GKN incorporates specialist parts largely from the rest of the EU.
GKN sources specialist forged parts from Spain, Italy, France and Germany which are then assembled at GKN Driveline’s
factory in the UK and supplied to UK and EU OEMs.
Ford’s operations in the UK are part of an interconnected and interdependent supply chain network across Europe
and the world.
• Ford has structured its operations in Europe into capability • The development, manufacturing and assembly of Ford
centres with each centre integrated with each other as part EcoBoost engines showcases this interconnectivity as
of the global vehicle development and production process. set out below across five different countries (Germany,
Romania, Spain, Turkey and UK). A similar pattern of
• Ford in the UK manufactures approximately 1.5 million
integration can also be seen in the design of new vehicles
engines, with Dagenham supplying diesel engines for all
and components with R&D centres from around the
of Ford in Europe.
world collaborating on a new product.
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50.8% of UK export vehicles were destined for outside of In June 2013, the ACEA, the European Automotive Manufacturers
Europe in 2013, compared to 40.7% in 2008(1). China was Association, highlighted 154 new tariffs and restrictive measures
the largest non-EU export destination, accounting for 10% of that had been introduced over the previous 12 months.
exports, followed by Russia (9.5%) and the USA (9.2%). China is an important growth market for UK built premium and
The UK produced 1.6 million vehicles in 2013(1), and is the luxury cars. However, growth is hindered by trade and tariff
fourth largest vehicle manufacturer in the EU, but does not barriers. For instance, the Range Rover Evoque currently attracts
have the critical mass to negotiate trade deals as effectively a 25% import tariff, 17% sales tax and 9% consumption tax in
as the EU. Being part of the EU, therefore, enhances the China.
negotiating strength of the UK. Brazil also increased its import tariff across a range of imported
Figure 5 highlights the automotive related trade flows goods in October 2012 including vehicles. It has targeted the car
between the UK and the rest of the world. The EU remains the industry through the Inovar-Auto programme, which incentivises
largest trading partner in value, followed by North America, OEMs to establish local manufacturing plants through reduced
but it is the other markets that are demonstrating the highest import tariffs.
export growth rate such as 30.7% between 2008 and 2013 for Today, the UK seeks to reduce these trade barriers through
Asia and Oceania. the collective bargaining position of the EU.
Figure 5. Growth of automotive related trade flows between the UK and EU/RoW
2013 value in £ billion and 2008-2013 annual growth rate(2)
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India, for example, is a rapidly growing market for EU Ongoing High Level
Exports: €27.4bn 16th summit held
automotive exports. In value terms, automotive related exports China Economic and Trade
Imports: €2.4bn November 2013
Dialogue (HED)
have increased more than three-fold between 2003 and 2012
No direct
to €1.3 billion. This is still insignificant compared with India’s Russia 1997 1999
Exports: €17.5bn
discussions since
Imports: €0.1bn
population of 1.2 billion, over two times the size of the EU, 2010
suggesting considerable further growth potential. Currently, Exports: €7.6bn
4th round
imported cars into India can attract tariffs of over 100%. Japan 2011 2013 discussions
Imports: €9.7bn
January 2014
However, trade negotiations are challenging and take 10th negotiating
Brazil Exports: €3.5bn
several years to achieve a successful outcome Mercosur
1995 2000
Imports: €0.3bn
round in March
2014
Over the next 15 years, 90% of global consumer demand growth
Exports: €1.3bn Latest EU-India
will be generated outside Europe. Reaching an agreement with India 2006 2007 Imports: €1.6bn summit held in
these countries is essential to the growth of the EU. 2012
If all current trade talks are agreed, it is estimated that this would
add approximately €275 billion to the EU’s GDP(1).
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Case study
Transatlantic Trade and Investment Partnership (“TTIP”)
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Negative/Very Negative It is worth noting that the 25% reduction is still greater than
the 19% average overall market reduction to 130g/km in
68% Don't know 2015, thereby supporting UK industry without compromising
the environmental benefits of the legislation.
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The EU can be used as a platform to amplify issues that influencing global harmonisation and mutual recognition. The
the UK considers to be important UNECE has approximately 60 contracting parties and the EU
by virtue of having 28 votes effectively has a significant say on
Automotive product standards (e.g. in-car safety standards) proposed changes and new standards.
vary globally with most large automotive manufacturing regions
having their own standard setting bodies. For example US – EU standards are often adopted by other non-EU
National Highway Traffic Safety Administration (“NHTSA”), Japan countries thus highlighting EU influence on a global level
– Japan Automotive Standards Organisation (“JASO”) and South
China, which is the world’s largest vehicle market, has adopted
Korea – Korea Motor Vehicle Safety Standards (“KMVSS”).
EU emission standards since 2000. The UK can play a key
Through the United Nations Economic Commission for Europe role in influencing regulations and standards to ensure issues
(“UNECE”) and working with the World Forum for Harmonization important to the UK industry are adequately recognised at EU
of Vehicle Regulations (WP29), the EU plays a key role in level and globally.
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There are issues highlighted by the industry around the complexity The UK is not a lone voice in pushing for reforms
and volume of regulation and compliance requirements. The and works with other EU member states to build
industry is also calling for EU regulations to be appropriate for consensus.
business, with thorough assessments to take into account
cumulative impact on cost, production timelines and reporting Smart regulation is a key deliverable of two successive EU
burdens. initiatives – CARS 21 and CARS 2020. They are aimed at
establishing a Competitive Automotive Regulatory System
SMMT members highlighted a range of areas as important for (CARS) and include key member states (including the UK, which
reform. The top four areas include better consistency in application is an active participant), EU institutions, automotive companies
of rules by all member states, followed by reform of EU Budget, and stakeholders. The focus of the initiatives is on supporting
financial reform for a stable Eurozone and then more efficient and and making recommendations on the competitiveness and
cost-effective EU governance and institutions. This is highlighted in sustainable growth of the automotive industry in the EU.
the chart below.
The group stressed the importance of:
However, EU regulation does have a significant cost
• The current competitive pressure on costs, the cumulative
on business effect of the legislation and impact on SMEs;
The Department for Business, Innovation and Skills (BIS)
• Comprehensive and consistent application of principles of
estimates that the cost of EU regulation for UK business is £9.4
smart regulation; and
billion per annum(1). Specific estimates for automotive businesses
are not available but given the scale of the sector (4% of GDP) it is • In-depth assessment of the impact on industry, society
likely to be in hundreds of millions of pounds. and other stakeholders, notably the associated costs and
benefits, considering also that the affordability of buying and
Much of this cannot be avoided, for example for product-specific
owning a car is a pre-requisite to a strong market.
regulations (e.g. the proposed noise reduction regulations for road
vehicles, which is estimated to cost the industry across the EU up Some of the regulatory burden and cost is self-imposed
to €6.0 billion over nine years(2)), UK-built cars sold in the EU would by UK-only policies which are additional to EU directive
still need to comply with these regardless of UK’s membership.
requirements
For non-product specific regulations such as employment and
health and safety regulations, it is likely that a large proportion Industry members highlighted energy costs as an example.
of this cost would still remain in any replacement domestic In addition to EU requirements (under EU Emissions Trading
regulation. For example, the Working Time Directive is estimated System), UK also applies further energy efficiency regimes
to cost UK businesses approximately £2.6 billion per annum(3). The such as Carbon Floor Price, Climate Change Agreements and
main cost drivers are paid rest breaks and holidays and it may be Climate Change Levy, Carbon Reduction Commitment and
mandatory Greenhouse Gas reporting.
Better regulation
agenda 15.4% 53.8% 22.3% 4.6% 3.8%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
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Micro/Mild Hybrid
Sources: (1) Nissan: Helping To Drive The UK Economy, KPMG interview with Nissan
(2) Automotive Council
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Electronics Technologies
ustry for UK Auto our research capacity aligned
Industry
to our corporate strategy and
Lightweight
Intelligent Intelligent technology roadmaps as well
Vehicle and Mobility
Mobility
Powertrain
Structures
as gain access to expertise
from a range of disciplines and
Sources: (1) EC website, ec.europa.eu/programmes/horizon2020
(2) Driving Success: a strategy for growth and sustainability in the UK organisations.”
automotive sector, Automotive Council
(3) The international council on clean transportation, www.theicct.org Commercial Manager, MIRA(5)
(4) EC CORDIS
(5) KPMG interview programme
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Skills are a critical global competitiveness issue for “Our EU staff can travel at
UK automotive companies
Long-term prosperity requires a suitably skilled and short notice if necessary.This is
experienced workforce. There is a shortage of qualified
scientists, engineers and technologists (SET) in the UK.
not possible for staff from non-
The number of automotive manufacturing vacancies tripled EU countries such as India.”
between January 2013 and January 2014. According to Tier 1 supplier(2)
employer skills survey 2013 data from UKCES, almost one in
five of these are hard-to-fill vacancies. Thus having an EU-wide International experience has become a pre-requisite
talent pool from which to select is important in filling these
for individual career progression and in turn has
business-critical vacancies.
benefited the wider UK industry through the
Access to a flexible and moveable workforce is key development of employees
for current and future growth At leadership level in many OEMs and suppliers, there is a broad
As discussed in chapter two, the automotive industry is highly range of overseas experience, whilst a number of overseas
integrated across the EU and skilled engineers frequently businesses include UK nationals in senior positions.
move between plants or collaborate on research and
For example, Ford’s 14 member European Operating
development projects.
Committee comprises four American, four British, four German,
This is particularly the case when OEMs prepare for new vehicle one Dutch and one Indian nationals, reflecting the international
production, where specialist teams are deployed to oversee nature of the company.
production line reconfiguration and capital investment.
Below this level of senior management, many UK automotive
businesses seek to blend a mixture of UK and international
What would be the impact on the auto talent in a number of roles, and have developed graduate
SMMT 2014
Member
sector’s ability to access skilled workforce programmes that place great importance on international
Survey if the UK left the EU? mobility for progression.
5%
5%
Positive/Very positive “Mobility of labour is important
No impact in providing opportunities for
43% Negative/Very Negative an exchange of ideas and also
47%
Don't know helping to mentor home–grown
engineers.”
Sources: (1) https://www.gov.uk/visas-immigration. Accessed on 7 March 2014 Bosch UK(2)
(2) KPMG interview programme
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The BMW Group has invested £1.76 billion in its BMW, MINI and Rolls-Royce manufacturing operations in the UK
since 2000. The company is responsible for 11% of car production and 16% of engine production in the UK. It is the
third-largest OEM in the UK and employs around 18,000 staff directly, including its dealer network, while supporting
46,000 UK jobs in total.
Case study
Vauxhall – Supporting new model rollout programmes
Vauxhall’s Light Commercial Vehicle plant in Luton, has benefited from being able to backfill production line staff
with EU counterparts on a short-term basis whilst staff undergo training programmes
• The introduction of new models into production often brings • Currently, over 900 staff at Vauxhall’s Luton plant are
with it fundamental changes to production processes, undergoing training for the next generation Vauxhall
techniques, equipment and skills requirement of the Vivaro model. Vauxhall has supplemented the local team
manufacturing workforce. with qualified staff from its factory in Poland to ensure that
production of the existing model continues smoothly.
• This requires production line staff to go ‘offline’ to undergo
training in advance of production of the new vehicles • This strategy relies on operatives being able to move
commencing. freely and quickly across the EU to meet these short-
term requirements, and allows new vehicle production to
• To avoid disrupting existing production whilst this happens,
commence in as efficient a manner as possible.
Vauxhall backfills the local manufacturing workforce with
teams from other European plants.
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
KPMG’s study has established that the UK However, while our report shows the importance of EU
membership to the UK automotive industry, it also shows that
automotive industry regards continuing
EU membership poses challenges. UK automotive companies
membership of the EU as central to its long-term feel that EU regulations need to be smarter and support the
success competitiveness of the industry. The complexity and volume
of the regulatory burden on the industry is further amplified by
The UK automotive industry has seen an unprecedented wave
additional UK regime layers such as the Climate Change Levy.
of investment by the likes of, BMW Group, Ford, Jaguar Land
Rover, Nissan, Toyota and Vauxhall totalling well over £6 billion The costs of EU regulation to UK businesses is substantial
in the past three years. In addition to ease of doing business in – estimated at £9.4 billion per annum (across all sectors). If
the UK, a key contributing factor to attracting this investment the UK were to exit the EU, it is likely that any replacement
is that the UK is an excellent location to make vehicles for the regulation would retain many of the same elements and
EU market. It has encouraged scores of smaller supply chain therefore it may not be possible to avoid a large proportion of
companies to make similar investments. the associated costs.
As such the UK automotive industry is expected to produce On balance, the position of the UK automotive industry is clear –
more cars and employ more people in each of the next five continued EU membership is vital to this £60 billion industry and
years. The industry will continue to be a leading example of its long-term prosperity.
the UK’s rebalancing economy widely acknowledged to be a
pre-requisite for sustainable long-term economic prosperity.
We have concluded that membership of the EU conveys
substantial benefits to the UK’s automotive industry. The main
reasons for this are:
• The EU is the UK’s largest trading partner by far. Half of John Leech
UK vehicle exports are to EU consumers and over 40% of UK Head of Automotive, KPMG
components purchased by UK vehicle manufacturers are
from the EU. Continued unhindered access to this market is
fundamental for most UK vehicle manufacturers.
• It is not just access to the EU market that is important,
regulations define the shape of the EU market. Within
the EU, the UK has influenced regulations like vehicle
CO2 emissions so that our industry is not disadvantaged,
especially important for our smaller and luxury manufacturers
like Aston Martin, Bentley, McLaren and Rolls-Royce.
• Some of the UK’s vehicle manufacturers export worldwide,
enjoying strong sales growth in China and other emerging
markets. These manufacturers face high trade barriers,
but the EU’s bargaining power is a powerful force in trade
negotiations.
• The automotive industry is highly globalised and UK vehicle
manufacturers are highly dependent on their worldwide
operations. Research and development requires special
access to expertise so the free movement of engineers
within the EU is an asset to the UK automotive industry.
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
www.kpmg.co.uk
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is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information
without appropriate professional advice after a thorough examination of the particular situation.
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