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How To Earn An Online Information Business: Step 1: Identify The Problem You Want To Solve
How To Earn An Online Information Business: Step 1: Identify The Problem You Want To Solve
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Face it. All the information in the world is out there for free. But the information isn’t packaged well. It’s
all disorganized. You need to package it. And people will pay for the ease and simplicity of getting this packaged
information from you.
So here’s the first step: Look for your niche. Locate your hungry market. Describe this customer. Who
is she? What fear and pain will your product address? What disappointments and frustrations will your product
dispel? What hopes and aspirations will your product provide?
Write all these down now.
You can choose to share your expertise in two ways: You can write
it down or you can speak through a video.
Last month, I showed a finished manuscript of my latest book to a
friend. She asked me, “Bo, how long did it take to write this book?” I told
her, “Five days.”
She was shocked. She said, “What? Five days? My gosh. I’ve been
trying to write my book for six months now—and it still has a long way to
go!”
Ah, yes. I know this too well. Been there, done that.
Friend, this is easily solved by having a deadline.
Here’s my suggestion: Go to a hotel. A retreat house. A convent.
Lock yourself there for one or two weeks (File for a vacation leave!) And
don’t do anything else but write, write, and write some more. Write from
6am to 10pm. Pause only for mealtime and exercise.
Don’t go home until you’ve got the finished product: an ebook, an ecourse, a seminar, a script for a video
course,…
Note: It doesn’t have to be perfect. Send it over to an editor and let her make all the corrections.
Email your product to a few friends and ask them to review your material, make some suggestions, and
give some testimonials.
May your dreams come true,
Bo Sanchez
P.S. In the next issue, I’ll share about one of the most important skills that you need to develop if you want to
become wealthy.