SUMMER INTERNSHIP REPORT

PGDM- SM

2019-2021

Company: - BRICS CCI (DATAIQ School of Analysis)

Topic: - Market Mapping and SWOT Analysis

Submitted To: Submitted by:

Prof. Abhijit Nair Dhriti Bose
PGSF1913

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Acknowledgement

The success and outcome of this project required a lot of guidance and assistance from
many people and I am extremely privileged to have got this all along the completion of my
project. All that I have done is only due to such supervision and assistance and I would not
forget to thank them.

I respect and thank Mr./Ms. Grijesh sharma and Arzoo Sabharwal, for providing me an
opportunity to do the project work and giving me all support and guidance, which made me
complete the project duly. I am extremely thankful to him for providing such a nice support
and guidance, although they had busy schedule managing the corporate affairs.

I owe my deep gratitude to my faculty mentor DR. Abhijit Nair who took keen interest in my
project work and guided me all along, till the completion of my project work by providing all
the necessary information for developing a good system.

I would not forget to remember Jaipuria Institute of management for its encouragement and
more over for its timely support and guidance till the completion of our project work.

I am thankful to and fortunate enough to get constant encouragement, support and guidance
from all Teaching staffs which helped me in successfully completing my project work. Also, I
would like to extend my sincere esteems to all my Peers for their timely support.

Dhriti Bose
PGSF1913

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 INDEX

Topic Page No.

Acknowledgement
02
Index
03
Chapter – 1
 About the Industry 04 – 06
 About the Company 07 – 09
 Introduction to Topic 10 – 12
 Roles and Responsibilities 12 – 13
 Rationale of the Topic 13 – 14
 Problem Faced by the Company 14 – 15
Chapter – 2
 Job Description 16 – 17
 KRA’s 17
 Brief of the KRA’s 18
Chapter – 3
 Action Plan Analysis 19 – 30
 Analysis of the Job 31 – 36
 Challenges 37 – 38
 Marketing Mix 38 – 39
 SWOT 40
Chapter – 4
Learning Outcome
41
Chapter – 5
Conclusion and Suggestions 42 –
43
Bibliography
44

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 Chapter 1
|| INTRODUCTION ||

About the Industry

“Education is the process of helping to learn, or the acquisition of knowledge, skills, values,
beliefs, and habits. Educational methods include teaching, training, storytelling, discussion,
and directed research. Education frequently takes place under the supervision of instructors;
however, learners can also educate themselves. Education can take place in formal or
informal settings, and any experience that has a formative effect on the way one thinks,
feels, or acts may be considered educational.”

“Formal education is commonly divided formally into such stages as preschool or

kindergarten, primary school, secondary school, and then college, university, or
apprenticeship. The education sector or education system is a group of institutions
(ministries of education, local educational authorities, teacher training institutions, schools,
universities, etc.) whose primary purpose is to provide education to children and young
people in educational settings. It involves a wide range of people (curriculum developers,
inspectors, school principals, teachers, school nurses, students, etc.). These institutions can
vary according to different contexts. The education sector is fully integrated into society,
through interactions with numerous stakeholders and other sectors. These include parents,
local communities, religious leaders, NGOs, stakeholders involved in health, child protection,
justice, and law enforcement (police), media, and political leadership.”

“India’s education sector offers a great opportunity with approximately 29 percent of India’s
population in the age group of 0 to 14 years. India’s higher education segment is expected to
increase to Rs 2,44,824 crore by 2025. India was ranked 34 among the 100 countries in
English Proficiency Index 2019. Increasing internet penetration is expected to help in
education delivery. India has over 250 million school going students, more than any other
country. It also has one of the largest networks of higher education institutions in the world.
The number of colleges and universities in India reached 39,993, respectively, in FY19. India
had 37.4 million students enrolled in higher education in 2018-19. Gross Enrolment Ratio in
higher education reached 26.3 percent in FY19.”

“The Central Government plans to disburse US$ 1 billion to states for introducing skill
development initiatives. Skill India Mission 2015 is aimed at skilling 400 million Indian youths
by 2022. As of January 2020, there were 14,602 Industrial Training Institutes in India. Skill
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India program has served more than one crore (10 million) youth annually. Under Union
Budget 2019-20, the Government provided Rs 400 crore for ‘World Class Institutions. 56
institutes were represented from India in the Times Higher Education (THE) Emerging
Economies University Rankings 2020. The education sector in India remains to be a strategic
priority for the Government. The Government has allowed 100 percent Foreign Direct
Investment (FDI) in the education sector through the automatic route since 2002. The sector
received cumulative FDI inflow worth US$ 3 billion until December 2019. The Government is
working on the draft of the New Education Policy to address the changing dynamics in the
education industry of the country as per the requirement of its population.”

Notable Trends in the Higher Education Segment

Specialized degrees gaining popularity

 With more and more students opting for industry focused qualifications, the demand
for specialized degrees is picking up.

 A lot of universities are offering MBA/ Technical degrees with focus on specific sectors

Multi campus model gaining popularity

 Many private institutions are adopting multi city campus model to scale up their
operations and expand across the untapped market in tier II and tier III cities.

International collaboration

 In January 2019, US universities visited India for the first US-India Knowledge
Exchange (USIKE) and interacted with institutions and Government representatives to
encourage collaborative research and innovation in various fields between the two
countries.

 As of March 2019, the Government of India accepted seven research proposals under
Scheme for Promotion of Academic and Research Collaboration (SPARC). SPARC
grants will help IIT Mandi to collaborate with international universities located in US,
France, Germany, UK and Taiwan to undertake joint research work and to offer short
term courses to the students.

 In August 2019, Maharashtra International Education Board (MIEB) signed a

collaboration agreement with Google for education in India.

 In October 2019, IIT Madras reached an agreement with ExxonMobil Research and
Engineering Company (EMRE) for research on Energy and Biofuels.

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About the company

About BRICS

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 “Brazil, Russia, India, China, and South Africa (BRICS) are the national and
multinational representatives of developing markets and political forces. Originally
developed in 2001, the word reflected the extraordinary position of major developing
economies. Initially established, as an alliance between four nations (BRIC), it was
later in the year 2010 that South Africa joined. In 2015, the five BRICS nations
accounted for over 3.1 billion citizens, or over 41 per cent of the world's population. By
2018, these five countries had a total nominal GDP of US$ 18.6 trillion, around 23.2% of
the world's domestic product, a cumulative GDP of about US$ 40.55 trillion (32% of world's
GDP).”

About BRICS CCI

“The BRICS Chamber of Commerce and Industry is a youth wing in the BRICS nations
which stimulates trade and industry. The Chamber is a non-profit, non-governmental body,
established in 2012 with the support of eminent practitioners and entrepreneurs. BRICS
CCI's goal is to build an enticing network of support for businesses and entrepreneurs from
across all geographies, particularly for MSME segments. While the BRICS nations would
continue at the forefront of all operations, the motto of the chamber is to reach out to and
encourage young businessmen from other allied nations. The BRICS nations remain at the
center of all the activities, the initiatives launched by the Chamber also supports and enables
young entrepreneurs from other friendly nations. Through its educational vertical “Data IQ
School of Analysis”, they have enhanced skill sets of over 2000+ students across the globe.
BRICS CCI is stepping into the educational sector and is introducing various data science
courses.”

“It aims to be India’s premier institute in the field of Big Data analytics industry. The BRICS
School of Analysis has a training program which is a result of a collaboration of subject
matter experts & industry professionals. It visualizes personally creating industry-ready

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professionals who are well equipped with the knowledge of SAS, R, Python, SPSS, Ms.
Excel VBA, and Analytics.”

About BRICS CCI – Data IQ School of Analysis

“Data IQ School of Analysis was founded with the main objective of developing
future ready business leaders and entrepreneurs with an analytical mindset, prepared
for the current and future market needs through high quality teaching and social
engagement. It was developed by a team of business experts as an advanced
learning platform for everyone who wants to make a mark in the Big Data Analytics
business. The company has integrated itself from providing Science, technology,
engineering and Mathematics (STEM) education to school students, to online course
and live projects to college students and industry training for corporates.”

 Product and Service Features of Company Data IQ School of

Analysis

1. Live Projects in different Domains i.e.: -

 Finance
 Data Analytics
 Digital Transformation
 Design and Branding
 Consulting.

2. Online Courses like: -

 Integrated Virtual Program

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  Data Science
 Economics of Pandemic
 Financial Market Stocks, Options and Derivatives
 Portfolio Selection and Risk Management
 Game Theory
 Advance Excel
 Machine Learning through R and Python
 Power BI
 TABLEAU

3. Corporate Training for different corporate houses

4. STEM Education for Schools like (STEM Olympiads)

5. Webinars for the students on different topic like: -

 Linear Regression Using Python

 Data Visualization Using R
 Resume Building
 Luxury Marketing
 COVID 19: An Era of Transformation in The Education and Learning Ecosystem.
 Financial market Stock and Derivatives

EDUCATION STREAMS COVERED BY DATA IQ SCHOOL OF ANALYSIS

 Engineering
 Art, Commerce, Science
 Computer application
 Finance and Accounts
 Management and Law

“During the internship the role and responsibilities of Intern is to generate the lead, convert
the lead into sales which are recorded through Google form or allotted by the mentor. During
meeting in the morning, we have to tell the expected conversions and the brief of the work for
the day to the Instructor. In the end of the day, we have to give the Final day work brief and
the assigned work. There were some challenges faced during the internship and various
learning that made this internship very fruitful for future endeavors. It taught me how to
communicate and deal with different customers. Every lead is important and can be
converted as a subscriber.”

Introduction of the Topic

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 Market Mapping and SWOT Analysis

“A market map illustrates the range of “Positions” that a product can take in a market
based on two dimensions that are important to customers. If a business wants to find
out where its brand is positioned in the market, it might carry out market research.
This will help in to find out how the customers sees the brand in relation to others in
the market. Perceptual mapping enables companies to better understand their
customers: the who, why, where, how and what of their behavior. Perceptual maps
need not come from a detailed study. There are also intuitive maps (also called
judgmental maps or consensus maps) that are created by marketers based on their
understanding of their industry. These are limited by not being based on consumer
data.”

Common Dimensions of a Market Positioning Map

 Low Price  High Price

 Basic Quality  High Quality
 Low volume  High volume
 Necessity  Luxury
 Light  Heavy
 Simple  Complex
 Unhealthy  Healthy
 Low-tech  Hi-tech

Advantages and Disadvantages of Market Map

 Advantages

- Helps spot Gaps in the market

- Useful for analyzing Competitors
- Encourage use of Market Research

 Disadvantages

- Just because there is a “Gap” doesn’t mean there is demand

- Not a guarantee of success
- How reliable is the Market Research?

“SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a

person or an organization to identify strengths, weaknesses, opportunities, and threats
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related to business competition or project planning. It is designed for use in the
introductory stages of decision-making processes and can be used as a tool for
evaluation of the strategic position of a city or organization. It is designed to specify the
objectives of the business venture or project and identify the internal and external factors
that are favorable and unfavorable to achieving those objectives.”

“The SWOT analysis often asks and answers the questions to generate meaningful
information for each category to make the tool useful and identify their competitive
advantage. SWOT has been described as the tried-and-true tool of strategic analysis but
has also been scrutinized for its flaws. Strengths and weaknesses are frequently
internally related, while opportunities and threats commonly focus on the external
environment.”

The name is an acronym for the four parameters the technique examines:

 Strengths: “characteristics of the business or project that give it an advantage over

others.”

 Weaknesses: “characteristics of the business that place the business or project at

a disadvantage relative to others.”

 Opportunities: “elements in the environment that the business or project could

exploit to its advantage.”

 Threats: “elements in the environment that could cause trouble for the business or
project.”

“The degree to which the internal environment of the firm matches the external environment
is expressed by the concept of strategic fit. The classification of SWOTs is important because
they can inform later steps in planning to achieve the objective. First, decision-makers should
consider whether the objective is attainable, given the SWOTs. If the objective
is not attainable, they must select a different objective and repeat the process. SWOT
analysis aims to identify the key internal and external factors seen as important to achieving
an objective.”
SWOT analysis groups key pieces of information into two main categories:

1. Internal factors: “The strengths and weaknesses internal to the organization”

2. External factors: “the opportunities and threats presented by the environment external
to the organization”

“Analysis may view the internal factors as strengths or as weaknesses depending upon their
effect on the organization's objectives. What may represent strengths with respect to one
objective may be weaknesses (distractions, competition) for another objective. The factors

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may include all of the 4Ps as well as personnel, finance, manufacturing capabilities, and so
on.”
“The external factors may include macroeconomic matters, technological change, legislation,
and sociocultural changes, as well as changes in the marketplace or in competitive position.
The results are often presented in the form of a matrix.”

Roles and Responsibilities: -

“The Job role of the Internship is Business Development Executive. The business
development executive focus on customer acquisition, lead generation, and prospect
management, as this role will store and meet with potential clients. The business
development executive will be responsible to research client business referrals, network,
and web leads; provide prospective customers/clients with all services offered and
additional presentations as needed, and work with clients to create solutions for their needs
and consult throughout the sales process. Must be energetic, well-spoken, and eager to
close sales and increase revenue.”

 “The responsibility was to research and pursue new business leads for the growth of
the business.”

 Maintain knowledge of all product and service offerings of the company

 “Keep prospective client database updated”

 “Contacting the Colleges for the Collaboration and for sale of the Product i.e. Live
Projects and Online Courses.”

 “The work assigned is to pitch the live projects to the colleges and Students in
Personal mail form, and through calls, preparing daily work report and Coordinate
Webinars and students Registered for the same.”

 “It also involves active coordination across teams and demands exceptional
interpersonal skills and expected to work on new business proposals and
presentations which are a persuasive representation of an organization's
products/services.”

 “We are also responsible to provide ideas to attract new clients and keep the senior
management updated about marketplace and competitor activity.”

The Tasks assigned to us: -

1. Identify the new leads

2. Map the area (PAN INDIA)
3. Preparing the data base for the Students and for Colleges
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4. Pitching the services and Product to both the parties through Mail and Calling
5. Maintaining fruitful relationships with existing customers
6. Create daily lead sources and Maintain the Work Tracker
7. Getting more Colleges and school onboard For Webinars
8. Use of different Tools for promotion

Rationale of the Topic

“The purpose of doing a SWOT analysis is to create a business strategy that enables the
company to cash in on its strengths. And, it helps build a positive reputation while cautiously
improving weaknesses that can damage growth. As we all know, marketing is an essential
part of any business. It must be able to put the marketing goals in the service of business
goals.”

“The good news is that it does not have to perform a separate SWOT analysis to use it for
developing a marketing strategy. The goal is to be aware of the position in the market,
growth of the business, and avoid potential threats. Preparing for a marketing SWOT
analysis, SWOT is designed to be a quick, comprehensive, and helpful guide to determine
the marketing efforts of a company. Then It will be beneficial to identify potential
opportunities early on and work on promoting the strengths to target audience.”

“Behind every successful product or service present in the market today, there is a story of
substantial market analysis on competitors and customers. It is the first and the most
important step in the development of any marketing plan. Market analysis is the thorough
process of data collection to choose whether the product or the service that is going to come
will cater to customers’ needs. Effective market analysis can help in getting valuable insights
into shifts in the economy, competitors, ongoing market trends, demographics, and the traits
of customers’ expenditure. Market analysis is one of the vital components to help business
with all the essential information and making wise business decisions.”

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Importance of a Market Analysis to Improve Business Growth:

 Great Help in Understanding the Customers: - “Market analysis is a technique

through which the comprehensive profile of an ideal customer for the business can be
collected. It can help in ascertaining the size of the market for the business. Also, it will
help in gaining insights on their location, age, income, and gender that can lead the
way for making specific marketing campaigns.”

 Analyze the competitors: - “To evaluate the competitors, market analysis is the most
important weapon. It helps in examining the new competitors, if any, who are trying to
gain power in the market. It also helps in measuring the reaction of competitors when
there is introduction of any new products or services. Weaknesses of competitors’
strategy are one of the most significant things that this analysis helps to identify.”

 Test before launch: - “Once the product gets to the final stage, refrain from jumping
directly into its marketing. Rather test the product or service before introduction and
then market analysis will help to plan the most suitable strategy to market the
product.”

Problems Faced by the Company: -

“There are many challenges on everyday basis which a company face. We live in rapidly
changing times, especially for businesses. Consider that, in a single generation, businesses
have had to adapt to entirely new marketing channels(web and social), decide how to invest
in and utilize new technologies, and compete on a global stage – things that were barely
imaginable to our parent’s and Grandparent’s generations.”

 Adaptability: - “It refers to Switching from Traditional classroom and face to face
instructor training to computer-based training in a virtual classroom makes the learning
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 experience entirely different for students. Their resistance to change doesn’t allow
them to adapt to the online learning environment, whereas it takes time for them to get
familiarized to Course Management Systems (CMS) and the methods of computer-
based education.”

 Technical Issue: - “Many students are not provided with the high bandwidth or the
strong internet connection that online courses require, and thus fail to catch up with
their virtual class. Their weak monitors make it hard to follow the Course Management
System and their learning experience becomes problematic.”

 Time Management: - “Time management is a difficult task for e- Learners, as online

courses require a lot of time and intensive work. Furthermore, whereas it is mostly
adults who prefer web-based learning programs for their place and time flexibility, they
rarely have the time to take the courses due to their various everyday commitments.”

 Lack of knowledge about the Course or Website: - “As the students are only
aware of those sites and courses which they are in need or need by the passage of
time. They don’t have the Idea of how to go for it and how to get that from, Because of
lack of Promotion by the company also delivering the Courses at very High cost.”

 Availability of Course materials: - “The Availability of Course material in online

Form is bit difficult to go through, there are lots of sites and packet which are available
in the search bar in which some are free, and some are in paid form. Sometimes the
course provided from the Sites are crash and need some other software to open.

 The quality of Video and Audio and the availability of the Solutions: - “Many of
the times it has been faced by users as the Audio and Video quality of the courses are
in low quality and also the availability of the Solutions for any task is easily available
with few clicks.”

 Issue with the Leads Allocations: - “Being on an organization and working on a

team it was quite often that there are some issues with the Leads allocation and
responds from the leads during the cold callings. There are many times they react
very high temperament and sometimes they just made fun of the calls.”

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 Chapter – 2

||Job Description||

“Job Profile”

Job Title: Business Development Executive (Sales and Marketing)

Reporting Manager: Mr. Grijesh Sharma and Mrs. Arzoo Sabharwal

Division/Department: Sales and Marketing

Location: Work from Home.

Summary of the Job

“Data IQ School of Analysis is an aggregator website which provides Education related

product and services information which helps student to take important decision.” Data IQ
provides education related information to students who are keen interested in Data Analytics
and Data Science, these students will visit the website in search of Live Projects and online
courses in different Domains and Get themselves to be Corporate ready and get an extra
edge among others, But, Due to availability of lots of website like this many are not able to
decide and give up on these learnings.”

“Every morning, we had a meeting through Zoom or Google meet and the works are
assigned accordingly to each one of us. Our mentor assigned us the leads for the specific
Domains and Courses. Daily meetings are taken by the mentor and the brief of the previous
work as well as the follow ups are asked from each person. It helps in predicting the best
possible target for the complete day and then daily targets are assigned by the mentor. The
salesperson needs to call on leads and mail the same to the institutes and the students. After
that calling was made and the Status are recorded and share with the mentor.”

Scope of the Internship

“An internship helps to gain first-hand exposure of working in the real world. It allows to
harness the skill, knowledge, and theoretical practice of the classrooms in the real corporate
world. As we can acquire endless amounts of education in life, however, that knowledge
doesn't always translate to the working life. The great thing about internships is that it
teaches an individual about the specific industries and companies in which they are
interested in. Even the experience of trying something new is extremely beneficial. A lot of
people get stuck in routines, staying in the same town, attending the same schools or
surrounding themselves with the same people. Doing an internship exposes to new people in
a more controlled and stable environment. An intern isn't thrown into the wolves but rather
given proper training, assignments, and duties without the added pressure. Internships
provide a nice learning curve for students with little experience of the professional world.”

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“Being an Intern with Data IQ School of analysis, I have learnt in deep about how an
Education sector works, also learned about When, Why and How people Search and how we
can target those audience who are searching for live projects and different courses online.
Then Pitching the assigned leads and counselling them as why we are better and how those
service will benefit them, what they will receive in return, and closing the deal while make the
client pay for the specific product. The skills of out of the Box, how to map the Area, what are
the reason of choosing that area the skill of understanding and explaining is what I have
learnt from the Internship.”

Key Responsibility Areas: -

1. “Understand the Product and service of the Company”

2. “Contacted the leads regarding the Products and Services”

”
3. “Counselled the prospective Students for the Live Projects and Online Courses”

4. “Handled the query of the clients””

5. “Made Brochures for Live Projects”

6. “Prepared List of Colleges state wise and domain wise”

7. “Contacted Colleges for the Collaboration”

8. “Maintained Everyday Work Tracker”

9. “Coordinated for the Webinars on different Topics”

10. “Conducted Talk with Expert session”

11. “Handled Quora Queries Regarding the Live Projects and courses”

12. “Conduct SWOT analysis with the Competitors”

13. “Promotion of the Live projects and courses through Social Media”

Brief of the KRA’s

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 The First work is to understand and examine the Product and services of the
organization and preparing of some strategies for promotion of projects and courses
through different media.

 Contacted the leads regarding the Products and Services - The work assigned to
contact the students and inform them for the live projects and online courses and
promoting the products through different social media.

 Counselled the prospective Students for the Live Projects and Online Courses – After
getting the Leads contacted the students through calls and counselled them regarding
the products and the benefits they will get.

 Handled the query of the clients – Some students face some problem in
understanding the courses and solving the queries recorded through Contact us.

 Made Brochures for Live Projects – Prepared the Brochures for the live projects and
attached them with mails to let the audience know about the program well.

 Prepared List of Colleges state wise and domain wise – Prepared the list of Placement
cells of different region to Collaborate with the institutes and conduct some webinars
with them also they can opt for the online courses.

 Maintained Everyday work record with google sheet so that it can be easy for the
mentor to understand the day to day work and have a track record.

 Coordinated for many webinars, Drafted the Invitation mails and sent them to the
students. Converted a college from Delhi University for the Webinar on Finance,
Stocks and Derivatives.

”
 Conducted an Expert session with Mr. Rishikesh Ghosh (Cluster Head Operations)
Ashirwad Micro-Finance.

 Answered Quora queries regarding Live projects and online courses in the Data
Science

 Conducted SWOT analysis with the competitors and some recommendation to

overcome the Competitor’s

 Promotion of Live Projects and Online Courses through different social media and
recording the entries of the interested person through that.

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 Chapter – 3
|| Analysis of the Job Done ||

The 8-week Action plan and the analysis of the works are: -

Week 1

The internship starts on 7th of April through Zoom platform with a Brief Icebreaking cum self-
Introduction session and assigned the job roles and responsibility of the work which we have
to carry out. Also, a thorough study of the websites, the products and the Services offered by
Data IQ School of Analysis.
Next Day we were allotted a work to prepare a presentation on Live projects for students and
for Professionals and have to mark out the competitors with the same product and services
provided by them and some suggestions to overcome the competitors. I was assigned to
work on the Live projects section where I have to prepare a list of the students and
Professionals through which we can pitch them and call them to go for the Live projects and
online courses.

We were assigned to promote and share the Live projects and online Courses through Social
media and gather some leads for the same. I have chosen the WhatsApp and LinkedIn to
promote for the Live project.

Below is the data of Students who shown their Interest in the Live projects and got the
response from WhatsApp and through Email.

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Week 2

The week 2 Works starts with Mapping the Area for the colleges and preparing the sheets for
the Colleges of different region to get on board with us and collaboration for future benefits.
Discussion of the strategies how to map the area and what are the Pros and Cons for
mapping an area. Also handling the queries for the Live projects and able to Convert 2
Students for the Live Project one is for Finance and another is for Design and Branding and
called the Follow ups of the Live projects. Mailed the students for the webinars on Luxury
marketing on 21st April

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Week 3

The Third week starts with the preparation of the sheet for the Placement cells, also we were
assigned some task regarding the webinar with the South Africa Team (Go Digital) which
was conducted on 28th of April and the topic was (Covid-19: An ERA of Transformation in
Education and Learning Ecosystem). We were assigned to send the Invites for the webinar
to the P Cells of different colleges. Also, we have to draft the mail for another webinar on 24 th
on Data Visualization using TABLEAU.

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Mail content for the Webinar Invitation sent to the participant along with the links and further
Information.

Week 4

After the success of the Webinar with the South Africa team we were assigned the task of
map the market, like preparing the list of colleges State and domain wise we started with the
Delhi colleges and I was assigned for the Finance, B.com and M.com colleges as well as
helped my team mates in other work like STEM Olympiad, also assigned to work on

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Newsletter and arrange some article for the Newsletter which was going to publish on First
week of May.

I had Recorded more than 150 colleges in total while Preparing the List of the colleges

The Data which we were collecting was: -

1. College Name
2. City
3. Domain
4. Email ID (Admin)
5. Contact No. (Placement Cell)
6. Placement Cell Mail ID
7. Placement Cell in Charge Name
8. Placement Cell in Charge Mail ID
9. Principal/ Director Name
10. Principal/ Director Mail ID
11. Contact No.

Week 5

The week starts with the Briefing of the work and allocation of some work on the upcoming
webinar on “Impact of COVID-19 on the Indian Economy", Mail was sent to the Colleges and
Placement cells for the Webinars as well as to the students who have registered for the
Webinar. Drafted the mail With the Invitation Link and mailed the same to the students also
we all were assigned to Prepare some Brochures for the Live project and Online Courses
and share the same with the mentor by EOD. Handled some queries for the Live project and
online course on R and Python, we were assigned some corrections in the Brochures and
shared the same with Grijesh sir. Also taken the Feedback from the students who are

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pursuing the Live Projects which help the others to see the reviews and shown their Interest
in the Projects and Courses.

Week 6

The Week 6 works starts with the Task to get on Board a college for a webinar on Finance,
Stocks, Options and Derivatives and also try to Collaborate with the college. We floated the
mail for the same and we were able to get on board a college from Delhi University
(Venkateshwara College) For the Webinar which was my lead. We were assigned a next
task to answers some questions in Quora related to the Live Projects or questions regarding
Data Science and Promote the Company through it. The Link for the Webinar with the
Venkateshwara College: -
https://www.linkedin.com/posts/dataiq-school-of-analysis-96327417b_financial-market-
stocks-and-derivatives-activity-6667089601544499200-P1xO

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 Link for
the
Quora

Answers : -
https://www.quora.com/How-can-we-start-any-live-project-in-AI-and-
ML/answer/Dhriti-Bose-2
https://www.quora.com/How-do-I-use-LinkedIn-to-get-good-live-
projects/answer/Dhriti-Bose-2
https://www.quora.com/What-are-the-best-live-projects-for-freshers-on-the-2020-
batch-for-B-Tech-IT-CSE-students/answer/Dhriti-Bose-2
https://www.quora.com/What-types-of-live-projects-are-made-by-
Python/answer/Dhriti-Bose-2?
__filter__=all&__nsrc__=1&__sncid__=5092016515&__snid3__=8149424135
https://www.quora.com/Are-internships-necessary-for-B-Tech-students/answer/Dhriti-
Bose-2
https://www.quora.com/Wh
at-are-some-internship-
projects-a-12th-student-can-
do
https://www.quora.com/What-projects-can-I-do-in-R/answer/Dhriti-Bose-2

https://www.quora.com/What-are-some-good-resources-for-summer-
internships/answer/Dhriti-Bose-2

I had answered 30 Answers

in Quora for the Questions
Related to Live Project and
Online courses meanwhile I
got One more Conversion
for the Consulting Domain.

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Week 7

On week 7 we assigned leads to whom we have to call and mail for Live Projects in different
domains and I made 2 conversion on week 7 and worked on Integrated course also mailed
the students for the courses. Mailed and call the Economics of Pandemic students to make
them enroll for the course. Calling to the Leads for the live projects is on Everyday basis and
mailing the new registration.
We were assigned a task from to conduct a session with an Expert who is having a
experience of more than 3 years in their field and I conducted the session on week 8
successfully. We were also assigned to Write an Article on Different topics.

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 -

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Week 8

The main task for the Week 8 is to conduct a session with the Expert and share the video
and audio with the mentor also I was handling the queries and follow ups the leads for the
Live Projects. I had been assigned a work on mailing the students for the Statistics course
and prepare a list of the Public relations company, also have to prepare some promotional
Videos for some specific topic and share the same with mentor for promotion. Through all
these works and tasks, the 8 weeks Internship with Data IQ School of analysis ends with a
good conversion of students for the Live projects and for other courses to.

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Analysis of the Job

From where did you get the live projects? COUNT

2
and college placement dept. 1
Awingn 9
Brics CCI 1
College 6
College 2
Company website 1
Dalmiya Industries 1
Dare 2 compete 1
Dare2Compete 1
From campus 1
From college 1
Internshala 38
Jaipuria Institute of Management 1
Lawctopus 1
Letsintern 1
N-A 1
Na 1
Not been a part of any. 1
Not done 1
Ond is online (Popshot Browser ) and second one is in
media relation offline 1
Own source 1
OYO 1
Reference 1
Through College 1
Uraka 1
Grand Total 78

The above data is recorded during the survey of the Awareness of Data IQ among the
students and other websites to which provides same products and services. As per the table
it seen that many of the students has gone for the Live projects through Intern Shala, some
got it from college and other sites as well. So, the people are less aware about Data IQ
school of analysis.

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The above Pie chart shows through which me they like to pursue the Live Projects and
51.3% are interested to go for Online mode and 48.7% are interested to go for Offline mode.

Then How much amount they can pay for Live project where 32 students has said it between
0-1500, 7 said they can pay 1500-3000, 4 said for 3000-5000 and remaining said it for more
than 5000.
Through This survey we can see that Data IQ was no where in the choice list among the
students, promotional tools were not used properly. Due to which there is less demand for it.

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A survey was conducted to discuss the Pricing model of the New Course on Power BI
From where you will Search for the Course? COUNT
Coursera 4
Coursera, Internshala 1
Coursera, Microsoft 1
Coursera, Udemy 6
Coursera, Udemy, Internshala 3
Coursera, Udemy, Internshala, Linkedin, Microsoft 3
Coursera, Udemy, Internshala, Microsoft 1
Coursera, Udemy, Linkedin, Microsoft 2
Coursera, Udemy, Microsoft 1
Udemy 6
Udemy, Linkedin 1
Grand Total 29

It was found that Students prefer Intern Shala, Coursera, Udemy for the Courses where they
get the course at very low price and they have a brand name too.

Then I asked them how much they can pay for the Course if it comes in corporation. Then
69.0% said that they can pay 500-1000, 27.6% said they can pay 1000-1500 and 3.4% said
that they can pay 1500 – 2000 for the course on Power BI.

32 | P a g e
 Post engagement on live project

Organization/ Institute

Jaipuria Institute of Peacock Solar

Management
Jaipuria Institute of Concept International
5%5% Management, Noida Business Consulting Pvt Ltd
6%
8% 35% Ureka Education Group Social Notebook Digital
Marketing Agency
10% Chai Sutta Bar ITC Limited
Naukri.com
10%
10% 11%

Occupation Reach

Student Salesperson
Marketing Specialist Business Development
4%4% Specialist
5%
5% Business Strategist University Professor
5% Human Resources Specialist Software Developer
Executive Director
6% 55%
6%
8%
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 Origin Reach
New Delhi Area, India
Noida Area, India
2%2% Lucknow Area, India
3%3%
4% Gurgaon, India
6% Mumbai Area, India
Bengaluru Area, India
8%
Jaipur Area, India
59% Varanasi Area, India
12% Agra Area, India

Post engagement on

Institute and Organization Views

Jaipuria Institute of
Management
Concept International
Business Consulting Pvt Ltd4
4%
8% Ureka Education Group3
8% 33% WNS Global Services2
INVESTOSURE2
8% Occupation Reach Peacock Solar2
Social Notebook Digital
8% Marketing Agency2
Indian Institute of
13% 17% Management Udaipur1
Student Executive Director4
Human Resources Corporate Trainer2
5%22%%
2% Specialist3
5% Salesperson2 Marketing Specialist2
5%
7% Recruiter1 chief of department1
61% Customer Service Specialist1
10%

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 Region Reach

New Delhi Area, India

Noida Area, India
2%
4%2% Agra Area, India
4% Jaipur Area, India
4%
6% Ranchi Area, India
Allahabad Area, India
8% Mumbai Area, India
57%
Vadodara Area, India
12% Kolkata Area, India

The above insights are the engagement of the Post through personal account and collected
the data for the Live Projects and Power BI courses.

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Challenges faced During the Internship: -

“The major challenge was the COVID-19 which hits the world Globally and stopped
everything, During the Lockdown every Colleges, Schools, Corporate houses Shuts
down which hit the market very badly. The COVID-19 pandemic set to change the
world sooner than we know. The way governments, institutions, organizations, and
people think and function, will radically change – perhaps for the long term.”

“Among many economic sectors, the higher education sector is undergoing a

tectonic shift right now. What several futurists and education technologists have
been forecasting for long, is now happening.”

“At least for two decades now, EdTech enthusiasts have been predicting that
technology will become the biggest intermediary of teaching–learning processes. In
the wake of Covid-19 pandemic, millions of students across the globe have been
driven out of their university spaces, and professors are confined to their homes.
Higher education stands disaggregated, and faculty and students are grappling with
the sudden new norm of completely tech-mediated teaching and learning. About 60
million students across the globe, are limited to home during the crucial months of
February to April - which generally see a flurry of curricular and assessment
activities. Institutions and students alike are under pressure to not lose academic
time and re-invent their teaching-learning in the only possible way – go completely
online.”

 Due to the pandemic we were assigned Work from home internship. So, the
Challenges was the Knowledge about the Industry and the product and services
offered by the Company.

 The roles and responsibility as well as the expectation of the Mentor from us regrading
the execution of the work and how to perform it better and in best possible manner to
get something useful out of it.

 Pitching the Students regarding the Live projects and Online courses and having very
few Knowledge about the Company and the way of pitching to the students was
through WhatsApp and in Mail form only.

 Due to the Pandemic Many of the Institutes has provided many online Course
materials for the students which was hurdle for us to sell the product.

 Costing of the Product is comparatively high from the other Education sites which also
becomes a barrier.

 Some Keywords and links in the Official website are not working properly also the
information regarding the Live projects and Online courses are not proper for the
students to understand.
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  The knowledge about the Data IQ School of analysis among the students was very
less. There was no use of SEO’s and other google tools to Promote the Company.

 The courses are accessible for only 4 weeks which is a big challenge.

Marketing Mix for Data IQ School of Analysis

“The set of tactical marketing tools- Products, Price, Place, Promotion- That the firm blends
to produce the response it wants in the target market. The Marketing mix is one of the major
concepts in modern Marketing. The marketing mix consists of everything that the firms can
do to engage consumers and deliver customer values.”

 “Product means the combination of Goods and Services the Company offers to the
Target Market.”.
 “Price is the Amount of money Customer must pay to obtain the Product.
 “Place refers to the Company activities that make the product available to target
consumers.”
 “Promotion refers to the activities that Communicates the advantages of the Product
and Convince target customer to buy it.”
“An effective Marketing program blends the Marketing Mix elements into an integrated
Marketing Program to achieve the Organization Marketing objectives by engaging
consumers and delivering value to them. The marketing mix creates a company planned tool
kit for beginning strong Positioning in target markets. In all the P’s only Price Brings back the
money to the producing company, Else all the other P’s needs investment for the
production.”

Four P’s and Four A’s –

 Product- Acceptability
 Price- Affordability
 Place- Accessibility
 Promotion- Awareness.

The 7P’s Marketing Mix of Data IQ

o Product – “The first P deals with the actual thing being sold to the consumer, whether
it’s a physical product, or an intangible service. In the case of products, this strategy
also includes any services or perks that might accompany it. In Data IQ the Products
are the Courses and Live projects which are offered to the students, and the Service

37 | P a g e
 of teaching, Training the Corporate houses. The courses and live Projects differ with
the duration and the time and these are the Products and services which are offered.”

o Price – “The price of product is set in such a way that buyers can pay, and company
can earn adequate profits. The Pricing of the Live Projects is between Rs. 2500 – Rs.
3000; Whereas the Courses price differs with the course like for R and Python it’s Rs.
15000/- and for other it is Rs.5000, Rs.7000 and so on.”

o Place – “The courses which are offered to the students is through online and doesn’t
have any Physical place to go and learn the things. Everything is online and easily
reachable.”

o Promotion – “Data IQ uses social media promotional technique through LinkedIn,

Instagram, YouTube, the referrals marketing is also done for promotion. They
organize some contest for Live project give away to promote the company.”

o People – “The team involved in the delivery of the product and services to the end
user should possess the skills and qualities needed to ensure its success. The team
are the important point of contact as well as to execute the work too. People are the
Important Asset of an organization to work and make a mark in the future.”

o Process – “The processes involved in a product’s delivery will significantly affect the
customer’s experience, level of satisfaction, and lifetime value to the business. Like in
Data IQ school of analysis website the User Interface is very simple and easy a
student can easily enroll for any courses.”

o Physical Evidence – “The final P refers to the physical context and (such as receipts,
thanks for Registration cards, confirmation emails and PDF invoices) that come along
with the product. In order to reinforce the product’s and the seller’s credibility, these
components exhibit the qualities and the customers expectation, based on up-to-date
industry standards.”

38 | P a g e
SWOT Analysis of Data IQ
Strength
Mentorship to the Students on
weekly basis
Easy User Interface
SWOT
Opportunity
Digital Marketing is comparatively
newer in India
India has over 350 universities
and 17,600 colleges
Students mostly search Online for
Courses and Live Projects
Low cost of Advertising.
Strength
Brand Name
Huge Bucket of choice
Availability of courses at very low
price
SWOT
Opportunities
Due to pandemic huge number of
the other sites which provides same
student choosen Udemy for Live
projects and courses.
Weakness
No Financial Aid available like
Course era
Less No. of Courses
No Lifetime access of the course
Less Digital Promotion
Threat
Competitor’s Like Udemy, Course
era, Intern Shala
High Price as compare to other
Education portal
Enormous No. of Choices
Weakness
Only Video study
No track of the Understanding
Courses are not In depth or
thorough
Threats
The Threat for Udemy is basically 39 | P a g e
courses
The pricing model is very different
SWOT ANALYSIS OF UDEMY

CHAPTER – 4
|| Learning Outcome ||

1. An overall Understanding about the Industry in Best possible way and understanding
the Corporate life and values through the work.

2. Time management the key to success for anyone

3. “Every lead is important and can be converted.””

4. “How to start and close the sales pitch that is most important in sales.”

5. “Video content and Recorded sessions is becoming a compulsory tool in the e-

learning products as it brings tangibility.”

6. “After sales services plays a very important role in building the Brand Equity of an
organization in the market.”

7. “Learn how to communicate and deal with different clients.”

8. “Regular follow up with the potential customers and should have knowledge
about the competitor.”

9. “Should have good knowledge about the product before selling.”

10. “Ground reality of B2C and B2B Sales”

11. “Objection Handling of the leads and for person who have enquired so that they
can trust the customer support.”

12. “Repo building on call and Closing of the deal with something out of the
conversation”

13. “Patience which is very important for a sales representative to have patience”

14. “Professional communications and power of networking

15. Some understanding of strategies to apply like quantitative, qualitative,

decision making, and critical thinking skills.

16. Importance of Teamwork, Punctuality and Dedication towards work.

40 | P a g e
 CHAPTER – 5
||Conclusion & Suggestions||

“Data IQ School of Analysis is an educational Vertical of BRICS CCI, they have enhanced
skill sets of over 2000+ students across the globe. They step into the educational sector and
is introducing various data science courses through the Educational Vertical. The Data IQ
School of Analysis has a training program that is a result of a collaboration of subject matter
experts & industry professionals. It visualizes personally creating industry-ready
professionals who are well equipped with the knowledge of SAS, R, Python, SPSS, Ms.
Excel VBA, and Analytics.”

“People are familiar with BRICS CCI but now with Data IQ due to lack of advertisements and
active involvement with the audience are stopping its spread in the market. Due to this
reason it is not able to penetrate furthermore into the market and minds of people. On the
contrary brand like UDEMY and COURSERA have strong presence in the consumer’s mind.
This is due to its aggressive and effective marketing. Data IQ is only active in some months
of the year targeting peak season.”

“Data IQ presence in vital domains like Live Projects, Online Courses but for few Domains
only which is a major reason for low awareness. My task was to contact the leads regarding
the products and services offered and Counselled the prospective Students also I was
assigned to contact some colleges for collaboration and conduct webinars with them. I also
handle the query of the students regarding the Live Projects and courses. I did my task with
full dedication. I contacted 200 students during my 8 weeks out of which 10 converts into
sales conversion and generate revenue Rs. 20,000. I also engaged myself in activities and
build various strategies and motivation techniques to achieve the targets.”

There are many Competitors in the market which provide same services as Data IQ provide
and, they are at top in the list of those products because they promote themselves and uses
some good tools to stay in top.”

Some Suggestions for the company: -

• The Website background and the text should be eye catching and proper information
regarding the projects and courses should be available for the specific domains.

• Some visuals should be there by explaining about the courses and Live projects
Insights.

41 | P a g e
• Using of Google tools for promotion of the website.

• A pop Google form should be attached while opening the website where the visitor
can in the name, email Id, and contact details to note details and pitch them for the
same and sending some mails to them for new courses and projects which will help in
Building the brand.

• Demo certificate in jpg. format should be there so that it will encourage the students to
choose the course.

• Providing some Discount during some festive or Doing some charity for the poor also
create the awareness in the Individual mind.

• Customer query handling must be there for after sales; thus, a separate counseling
team should be set to take the queries of clients after sales of product.

• Proper Team for every domain should be appointed.

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Bibliography

 https://www.ibef.org/industry/education-sector-india.aspx
 http://infobrics.org/
 https://bricscci.com/
 https://www.schoolofanalysis.com/
 https://en.wikipedia.org/wiki/SWOT_analysis
 https://www.tutor2u.net/business/reference/market-mapping#:~:text=A%20market%20(or
%20positioning)%20map,that%20are%20important%20to%20customers.&text=Some
%20possible%20dimensions%20for%20the,Basic%20quality%20v%20High%20quality

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