PLAGIARISM SCAN REPORT

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2. Introduction of the company: Type Company Industry Dairy/Fast Moving Consumer Goods (FMCG) Founded In 1946; 73
years ago Founder Tribhuvandas Patel Headquarters Anand, Gujarat, India Area served Worl wide Key People Rupinder Singh
Sodhi Revenue Rs. 38000 crore (US$5.5 billion) (2018-19) No. Of employee 752 (Marketing arm) 3.6 million (milk producing
members) Vision of the Company: The vision of AMUL is not just to make rating in top 5 brands in India. But more important
to protest and save the nature by using plywood and related products for their wood work. Mission of the Company: Mission
of Amul is manufacturing best quality products in world and providing related services. Also use latest technologies, best
business standard, work ethics corporate Governance so they make every customer happy and smile. • It began when milk
became a symbol of Protest. • Founded in 1946 to stop the exploitation by middleman. • Inspired by the freedom movement.
In 2019 Amul is number one dairy in India with turnover of Rs.331500 million and got 9th number by the year 2018-19 in world.
Also AMUL was Asia largest dairy in establish on 14 December 1946 as a response to the exploitation of marginal milk
producers. The government had given monopoly rights to collect milk from Kaira and supply to it in Bombay city. • AMUL is 9th
Large and the fastest growing dairy organization in the world Anand Milk Union Limited or Amul is an Indian dairy company,
based at Anand in the state of Gujarat. Formed in 1948, it is a cooperative brand managed by a cooperative body, the Gujarat
Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in
Gujarat.Amul induces India’s White Revolution, which made the country the world's largest producer of milk and milk
products. The brand name “AMUL” comes from the Sanskrit word “Amulya”. It brand name managed by an apex cooperative
organization, Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) and also today is jointly owned by some 3.6 million
Milk producers in Gujarat. White Revolution was spearheaded by Tribhuvandas Patel under the guidence of Sardar Patel.
Tribhuvandas became the founding chairman of the organization and led it until his death. He hired Dr. Verghese Kurien three
years after the White Revolution. He convinced Dr. Kurien to stay and help with the mission. Amul Grew from strength to
strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed Professionalism
of Dr. Verghese Kurien, who was entrusted the task of running the dairy from 1950. The Prime Minister of India, Lal Bahadur
Shastri decided that the same approach should become the basis of the National Dairy Development of policy. He understood
that the success of Amul could be attributed to four important factors. The farmer owned the dairy, their elected
representatives managed the village societies and the district union, they employed professionals to operate the dairy and
manage its business. Most importantly, the co-operatives were sensitive to the need of farmers and responsive to their
demands. Under the local farmer leader Tribhuvandas K. Patel leadership Sardar Vallabhbhai Patel approached unfair trade
practices, the farmers of Kaira. Sardar Vallabhbhai Patel advises them to from cooperative and supply milk directly to the
Bombay. He send Morarji Desai to organize the farmers. In 1946 farmers of local area going to strike agents to setting up of
the cooperative to collect and process milk. At his instance in 1956 the National Dairy Development Board (NDDB) was set up
with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairmen and
asked to replicate this model throughout the country. Kurien, Founder of the GCMMF for more than 30 years (1973-2006), is
credited with the success of Amul’s Marketing. Amul became world’s largest food brand in Indian and has ventured into the
market overseas with 60 countries. 1. Three Tier Model - The Anand Pattern: It has succeeded largely because the Model
involves people in their own development and because of their interest are safe in their own hands. The Anand Model Co-
operatives have progressively eliminated middlemen, bringing the producer in direct contact with consumer. The Anand
Pattern succeeded because it gave a fair price to the farmer and high quality milk and milk products to the consumer. What
should have been middleman’s profits in the earlier system got absorbed into development projects for primary producer or
lower cost for the consumer. 1. Primary Village Co-operative Society (The First Tier) : An Anand Pattern village dairy
cooperative member by buying a share and committing to sell milk only to the society. Each Dairy Cooperative Society (DCS)
has a milk collection center where members take milk every day. Each member's milk is tested for quality with payments
based on the percentage of fat and Solids Not Fat (SNF). This also acts as a vital link for various productivity enhancement and
development programmers of farmers. 2. District Union (The Second Tier): A District Cooperative Union of Milk Producers’ is
owned by dairy cooperative societies. The Union buys all the milk from the dairy cooperative society, then processes and
markets fluid milk and products. Union also provides a range of inputs and services to village co-operative societies and their
members: feed, veterinary care, artificial insemination to sustain the growth of milk production and the cooperatives'
business. Union staff train and provide consultation services to support village co-operative society staff and leader. 3. The
business. Union staff train and provide consultation services to support village co-operative society staff and leader. 3. The
State Federation (The Third Tier) The cooperative milk producers' unions in a state form a state federation which is an apex
marketing body is responsible for marketing of milk and milk products of member unions. Amul introduced the following
products: Some other products of AMUL company as following and also more products produced by company.

Sources Similarity
AMUL is 9th Large and the fastest growing dairy organization in...Compare text
dairy organization in. the entire world. as rank 2018. company name.processors of the world. just seven years back (in 2011), amul
was ranked 18 in the listthsource: ifcn data collection, analysis and estimates (feedback to improve our estimations is alw ays very w 10%
elcome).
https://amul.com/files/pdf/Press-Release-AMUL-9th-largest-organization-in-world-26-09-2018.pdf

Amul - WikipediaCompare text

anand milk union limited or amul is an indian dairy company, based at anand in the state of gujarat. formed in 1948, it is a
cooperative brand managed by a cooperative body, the gujarat co-operative milk marketing federation ltd. (gcmmf)... 5%
https://en.wikipedi0.org/wiki/Amul

Amul - WikipediaCompare text

anand milk union limited or amul is an indian cooperative dairy company, based at anand in the state of gujarat. formed in 1948, it is
a cooperative brand managed by a cooperative body... 5%
https://en.wikipedia.org/wiki/Amul

amul conclusion | Promotion (Marketing) | Brand | INTRODUCTION:THECompare text

taste of india, amul comes from the sanskrit word amoolya, means priceless.the management of the brand name is done by the
gujarat co- operative milk marketing federation ltd (gcmmf)amul's powder milk are sold under many names like amulya dairy 5%
whitener, sugar tea...
https://www.scribd.com/doc/121447567/amul-conclusion

About Us - The Amul Model :: Amul - The Taste of IndiaCompare text

amul grew from strength to strength thanks to the inspired leadership of tribhuvandas patel, the founder chairman and the
committed professionalism of dr verghese kurien,who was entrusted the task of running the dairy from 1950. the then prime 10%
minister of india...
https://amul.com/m/about-us

Sabar DairyCompare text

The farmers own the Dairy, their elected representatives manage the Village Societies and the District Union. They employ
professionals to operate the dairy and manage its business. We aim to provide remunerative returns to the milk producers and 4%
serve the interest of Indian consumers by...
http://www.sabardairy.org/

The Anand Pattern | Cooperative | DairyCompare text

the anand pattern succeeded because it gave a fair price to the farmer and high - quality milk and milk products to the consumer.
what would have been middlemen’s profits in the earlier system got absorbed into development projects for primary producer or 3%
lower cost for the consumer.
https://www.scribd.com/document/35920311/The-Anand-Pattern