Bidsketch Proposal Template

Date: 01/01/20XX

Proposal for: Client Name

Proposal by: Your Name
Goals and Objectives

{client_name} needs to attract new leads to its website and turn them into customers. Its best
chance to do so is to take advantage of free traffic from popular search engines. A focused SEO
campaign will help {client_name}:

● Get its website more attention from interested prospects

● Turn that new attention into paying customers
● Gain increased visibility without risking its standing with popular search engines

If {client_name} does not optimize its website to perform well with search engines, it risks drying
up its pipeline of prospective customers in an increasingly competitive online space.

Delivering Results

Here’s what {my_company}’s SEO experts will do to assure {client_name} meets its goals:

● Launch a campaign to bring in a stream of new visitors to your website – If

prospects can find you at the top of their search engine results, you can turn them into
buyers. We’ll launch a campaign to improve your rankings and drive visitors to your site.
● Build a framework to sustain a long-term increase in website traffic – We want your
SEO investment to pay off over the long haul, so we’ll base your campaign on ethical
link-building strategies. This framework gives you a sustained increase in traffic, largely
unaffected by changes to search engine algorithms.
● Optimize your SEO campaign to convert your new traffic into customers – A SEO
campaign should produce a tangible return on your investment: new customers. We’ll
manage your campaign for 6 months after we launch it, making continual improvements
to increase the percentage of your new traffic that turn into paying customers.

Recommendations for Your Company

Hiring {my_company} to develop and manage a customized SEO campaign will allow
{client_name} to meet the objectives described above. If hired, we will break our project down
into the following discrete SEO services:
A Thorough Audit and Analysis of {client_name}’s Current SEO Techniques

We’ll analyze your current search engine rankings and your competitors’ SEO performance in
your market. Then we’ll use the findings to help us develop the perfect strategy to increase your
rankings and drive new visitors to your website.

Launch a SEO Campaign

We’ll put our plan to action. This will be an entirely hands-off process for you; our team will build
the framework to increase your search engine rankings and website traffic. This framework will
keep new visitors pouring in and give you an edge over your online competitors.

Comprehensive SEO Campaign Management and Optimization

We won’t just launch a SEO campaign then part ways. We’ll provide ongoing management of
that campaign for 6 months, allowing us to measure the results of your investment and make
improvements to your conversion rate. We’ll also report all of our findings to you.

Your Investment

Service Item Cost

 Sustained Website Traffic Growth Solution $

• Assessment of current SEO – We’ll assess your current

rankings for all the major search engines to see what’s
working, what isn’t, and the best way to get more traffic to
your website.

• Development of SEO campaign – We’ll use the insights

from our initial assessment to develop a campaign to drive
more visitors to your website, and we’ll share all of the details
with you.

• Launch of SEO campaign – We’ll put the plan we created

for you into motion, building the necessary backlinks to make
your website rise in the rankings and attract new visitors.

• Ongoing campaign management and improvement –

We’ll track the results of your SEO campaign for 6 months,
providing you with detailed reports and advice on how to turn
a higher percentage of your new visitors into customers.

Total $

Why Choose {my_company}?

{client_name} doesn’t just need more website traffic, it needs more paying customers.
{my_company} understands that, so we continue to optimize our SEO campaigns well after
they’re launched. Because we always keep your return on investment in mind, we are the best
choice to launch and manage your SEO campaign. Here are some of the strengths we’ll bring to
the table as we help {client_name} attract more visitors and convert them into customers:

● {my_company} brings you more traffic and helps convert it into sales – All the
traffic in the world won’t do you any good if your website doesn’t create customers
 instead of momentary click-throughs. That’s why we streamline your sales flow, leading
your search engine traffic into a sales funnel that turns them into paying customers.
● {my_company} uses only proven SEO strategies to make your increase in traffic
last – We don’t build your rankings just to have them come tumbling down after the next
search engine algorithm change. Our consistent link-building strategy relies on a multi-
tiered system of only top quality links, allowing us to permanently increase your website
traffic in a safe manner.
● {my_company} gives you personal attention at a great price – We’re smaller than
many other SEO agencies, allowing us to keep our costs down and offer you top quality
services at a reasonable price. Our team is dedicated to producing results that last, and
we’ll communicate regularly with you to explain the progress of your campaign and
answer any questions.

Project Timeline

If {client_name} picks {my_company} to increase its website traffic and turn that traffic into
paying customers, our timeline would proceed as follows:

Phase Activities Completion

Audit and Analysis of {my_company} will analyze {client_name}’s current 02/01/XX

SEO Techniques performance on every major search engine and
determine the best way to drive more traffic to
{client_name}’s website.

SEO Campaign {my_company} will design a SEO campaign to 02/22/XX

Development improve {client_name}’s rankings on every major
search engine; {my_company} will share this plan
with {client_name}’s team.

SEO Campaign {my_company}’s SEO experts will put the campaign 03/01/XX
Launch it designed into motion, driving new visitors to
{client_name}’s website.

SEO Campaign {my_company} will track {client_name}’s SEO 09/01/XX

Management and campaign for 6 months, make improvements to
Optimization convert more visitors into customers, and provide
monthly reports to {client_name} to review.
Next Steps

As outlined in the Investment section, our pricing is valid until [DATE]. To take advantage of this
proposal and proceed with the project as outlined, {client_name}’s next steps must be to:

● Accept the proposal as-is

● Discuss desired changes with {my_company}
● Finalize and sign the contract
● Submit an initial payment of 50 percent of total project fee

Once completed, {my_company} will contact {client_name} to schedule a project launch meeting
to make introductions and gather information before beginning the work.

We’re happy to make changes to project scope on {client_name}’s request at any time, but may
be subject to additional billing.

Terms and Conditions

Once the project fee is paid in full to {my_company}, any elements of text, graphics, photos,
contents, trademarks, or other artwork furnished to {client_name} for inclusion in
website are owned by {client_name}.

{my_company} assumes {client_name} has permission from the rightful owner to

use any code, scripts, data, and reports are provided by {client_name} for inclusion
in its materials, and will hold harmless, protect, and defend {my_company} from any claim
or suit arising from the use of such work.

{my_company} retains the right to display graphics and other web content elements as
examples of their work in their portfolio and as content features in other projects.

This agreement becomes effective only when signed by agents of {client_name}

and {my_company}. Regardless of the place of signing of this agreement, {client_name} agrees
that for purposes of venue, this contract was entered into in [STATE] and any
dispute will be litigated or arbitrated in [STATE].

The agreement contained in this contract constitutes the sole agreement between {client_name}
and the {my_company} regarding all items included in this agreement.