Hasfhanv

BUSINESS PLAN
[Document subtitle]

Center for Food and Agricultural

[Date] [Course title]
Business
 Business Plan

Xpert Innolytics

Officer number 1,Canntonment Market LalaRukh Basti, P.O.F state Wah Cantt.
0316-5386544
29-05-2020

Asim Javed (CEO)

Adil Zareef (CFO)
Usman Ali (COO)
Haseeb Rizwan (CMO)

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 This document is confidential.

Table of Contents

Table of Contents.................................................................................................................2
Executive Summary.............................................................................................................3
Vision/Mission Statement and Goals...................................................................................3
A. Vision Statement.........................................................................................................3
B. Goals and Objectives..................................................................................................3
C. Keys to Success...........................................................................................................3
Company Summary.............................................................................................................4
A. Company Background................................................................................................4
B. Resources, Facilities and Equipment..........................................................................5
C. Marketing Methods.....................................................................................................5
D. Management and Organization...................................................................................6
E. Ownership Structure..................................................................................................10
G. Internal Analysis.......................................................................................................11
Market Assessment............................................................................................................13
A. Examining the General Market.................................................................................13
B. Customer Analysis....................................................................................................16
C. Industry Analysis......................................................................................................16
D. Strategic Alternatives................................................................................................17
Strategic Implementation...................................................................................................18
A. Financial Projections.................................................................................................22
B. Contingency Plan......................................................................................................23

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 Executive Summary

Vision/Mission Statement and Goals

A. Vision Statement
Leading to a secured future with excellence, efficiency and integrity.

B. Goals and Objectives

Our goal is to achieve a top-level and become one of the best, well-known consultancies
in Taxilla/Wah Cantt. Our objective is to achieve a certain brand value and worthiness of
our company in the consultancy field and subsequently, incorporating that into financial
aspects of the business, i.e., improving compensation/fee for the services. Our target is to
achieve this milestone within next 6 months of incorporation of the business.
Furthermore, consultancy business is highly dependent upon updates. FBR frequently
releases updates and amendments, which are of extreme importance and ignorant of the
recent updates/amendments might result into significant consequences. This is one of the
biggest risks of our business. All in all, our business is set to achieve the objective within
given timeline of 6 months of incorporation of the business.

C. Keys to Success
To establish a successful business, there are several prerequisites. Our business is no
exception. There are general requirements to run any business or etiquettes to run a
business, including, but not limited to, consistency, commitment, passion and
determination, etc. In terms of financial support, our business neither requires a
substantial investment nor incurs any significant operating costs but demands expertise
in, among other things, the understanding of laws, rules and regulations. Success of our
business is profoundly dependent on the aforementioned elements.

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 Company Summary

A. Company Background

Our business is a consultancy firm. Core area of the business is Finance and Accounting.
Services of the business are as follows:
 Company Registration services
 Company Registration SECP
 Private Limited
 Single Member Company
 GST Registration
 NTN Registration
 Association Registration
 Firm Registration
 Sole Proprietorship/ AOP

This business was started as a partnership business on trial basis. However, considering
the potential of the business, this has piqued the interest of the founders equally and a
decision has been made to carry forward the business with utmost sincerity, commitment
and dedication.
Founders of the business are as follows:

- Asim Javed (CEO)

- Adil Zareef (CFO)
- Usman Ali (COO)
- Haseeb Rizwan (CMO)

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There were several achievements leading to the establishment of the business and after
the establishment of the business. The milestones in the development of the business are
as follows:

- Approval of the Business Idea

- Equity Injection
- Establishment of Office (renovation)
- First customer (Tax filing)
- Goodwill enhancement (referral from recent customer)

B. Resources, Facilities and Equipment

Ours is a service-based business. The most significant prerequisite of our business is

expertise in the same field, i.e., familiarity with taxation laws, rules and regulations, and
accounting standards; IFRS, IAS.
Our business is equity based. We have an office and it complements our business. The
office equipment used includes laptop, stationary. Human resource is a crucial resource
of our business, which includes all C-level executives.
Our business follows Resource Based Theory, or RBT, which posits that business relies
upon internal sources.
As explained, all the resources are internal based, C-level executives, and awarded by
distribution of profit.

C. Marketing Methods

We collaborate with Charted Accountant and Cost and Management Accounting firms to
utilize services for mutual benefit. For example, in case of book keeping, records
maintained by our company further requires audit from aforementioned firms, CA or
CMA. We give these firms business opportunities and they charge a certain audit fee.

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Subsequently, when we are to register a business, once again, services of these firms are
required. In return, they provide us business by referring book keeping and taxation
clients.
Once we provide services to a customer, if he/she is satisfied, he is offered a special
discount. They will get 10% discount by referring us to a potential customer/client, friend
or a peer.
As our business is service-based, we charge our clients for any extra costs incurred.
Hence, it does not cost us any significant amount to provide our services.

D. Management and Organization

Management teams is comprised of 4 C-level executives, which are following

- Asim Javed (CEO)

- Adil Zareef (CFO)
- Usman Ali (COO)
- Haseeb Rizwan (CMO)

Management:

Division of responsibilities can be found below:

CEO:
Asim Javed is the CEO of Xpert Innolytics. CEO takes the overall responsibility for
leading and managing the company’s operations. This is including, but not limited to,
division of work for the other C-suite executives. Asim Javed, CEO, is executing
aforementioned tasks effectively.

CMO:
Haseeb Rizwan is the CMO of Xpert Innolystics. CMO is the interface between a
company and its customers. CMOs are responsible for marketing operations, such as

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communication and customer relationship management. Haseeb Rizwan, CMO, is
playing its role in marketing very effectively and efficiently. A comprehensive analysis
of the marketing techniques, approaches and their execution is presented in the C-suite
meeting.

CFO:
A CFO, or Chief Financial Officer, manages the company or organization's finances and
are responsible for financial reporting. Adil Zareef is the CFO of Xpert Innolytics. He is
doing a phenomenal job in maintaining the company’s finances. He has played a crucial
role in minimizing the cost and presented with techniques and approaches to maximizing
the profits.

COO:
A COO, or Chief Operations Officer, oversees a company's business operations and
reports to the CEO. A COO ensures the company has effective operational and financial
procedures in place. Usman Ali is the COO of Xpert Innolytics. He has been overseeing
the business operations and has been efficient in his performance. Usman Ali role is very
cohesive with CMO, Haseeb Rizwan, and CFO, Adil Zareef, and the CEO, Asim Javed,
as well. He oversees the strategies before the implementation and works with CEO to
ensure smooth flow of operations.

Line of authority

CEO holds the final authority.

Asim Javed is the CEO. Haseeb Rizwan (CMO) and Usman Ali (COO) are the
spokesperson for Xpert Innolytics whereas Adil Zareef is the CFO of the business.
There are no salaried personnel in the business, as the profit is equally distributed among
partners. Whereas the performance is reviewed on monthly basis in the C-Suite meeting.

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Educational background

Asim Javed (CEO): M.com; CMA partial certified level 1; 1-year experience of ITP; 2
years of experience as an accountant
Adil Zareef (CFO): MBA-Fin, 2 years of experience as an accountant, 5 years of
Experience as a Finance Manager in service sector
Usman Ali (COO): M.com , 2 years of Experience as project coordinator in Bahria
Town ISD, 5 Years of Experience as a owner of broker firm Insurance Top Up UAE.
Haseeb Rizwan (CMO): MBA-Exec, Experienced in Social Media marketing, plus 2
years of experience in marketing as a PSO in Coca Cola Pakistan, 4 year of experienced
as a Purchase Officer (SCM) in Public sector.
As this is a new business and management’s reputation is subject to number of cases
handled, we started from a neutral point and work our way to a reputable company.

Additional Skills

Following additional skills are required:

- ITP certificate
- Qualification to appear in appeals
- Expertise in Custom Law

The management, C-suite, is key to running the business, as there are no other person or
personnel employed at Xpert Innolytics.
There is always room for improvement. In the consultancy business, especially Finance,
accounting; tax matters, company registration, is a dynamic field, which required

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consistency and accuracy. For this reason, to eliminating the chances of error, we seek
support and advice from the following entities:

- Mazhar Mehmood & Co.

- S.M Naem Abbasi & Co.
- Naeem Tax & Law.
- Nasir Tax Associates

Avenues of Personal Development

There are no employees in the business. However, Xpert Innolytics’ one of the core
values is excellence, which can be achieved with perpetual developing of the
management. In our case, C-Suite executives are encouraged to equip themselves with
adequate knowledge and expertise in every relative field.

Diagram of lines of authority

CEO is the final authority. CFO, COO, CMO report to CEO.

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E. Ownership Structure

Primary stakeholders

Stakeholders in Xpert Innolytics are as follows:

- All the C-level executives, CEO, CFO, COO, CMO, are the stakeholders in Xpert
Innolytics.
- Federal Board of Revenue (FBR)
- Securities and Exchange Commission Pakistan (SECP)
- Every Pakistani NIC holder

Legal form of your company

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Our business, Xpert Innolytics, is a general partnership business, which is owned and
operated by 4 individuals. These individuals share management, profits and loss.

F. Social Responsibility

Not Applicable

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G. Internal Analysis

In order to leverage your strengths and work on your weakness, you first need to be
aware of such aspects. An internal analysis of the business points towards the strengths
and weaknesses of the business, which is crucial for any business. Xpert Innolytics is run
by the C-level executives, who also own the company. Every executive has relevant
experience in accountancy, marketing and taxation, as mentioned above, which is
necessary to run a successful consultancy business. This is the main strength of the
business.
There is always room for improvement and Xpert Innolytics is no exception. Real-time
updates regarding laws, rules and regulations are of profound importance in consultancy
business. This is a considerable weakness (need for improvement) in our business as we
need to get the management to a certain level of education regarding these rules and
regulations and also, develop an organized way to remain updated regarding new updates
and amendments in the law.
As this is a new business and there is a surge in new filers in light of the recent wave of
regulations from the new government, there is another threat that needs to be considered
while executing our business. When an NIC holder becomes a filer, he/she is required to
file return with the FBR. Once it is done, the second step is the Audit. FBR randomly
picks NIC holders and audits their return of income. If there are discrepancies in the
filing of the return, that individual might have to defend or explain the matters pertaining
to the filing of return. This is not limited to the filer. The representative of the filer might
also have to give an explanation and defend their case.
All in all, consultancy field, specifically taxation and accounting area, is very sensitive
and a minor mishandling of the data could result into sever consequences.
Trust is a prerequisite to running a successful consultancy business. As explained earlier,
there is a trust deficit in the consultancy field due to certain traits used by consulting
agencies. This has created a gap in the market that needs to be filled. More and more NIC
holders wish to become a filer and hence, demand of consulting services is increasing day
by day. Trust, integrity and excellency are our core values, and Xpert Innolytics started
from these basic values. This is our core competency that, we believe, differentiates us
from the market and further helps us leverage it as our competitive advantage.

Products and/or Services

Services of the business are as follows:

 Company Registration services
 Company Registration SECP
 Private Limited
 Single Member Company
 GST Registration
 NTN Registration
 Association Registration
 Firm Registration
 Sole Proprietorship/ AOP

Consultancy businesses are notorious for its manipulation traits and exploiting clients,
charging exorbitant fee, etc. Xpert Innolytics has 3 core values: Integrity; Excellency; and
Efficiency. This ensures that we provide our customers with optimal quality services
while charging a reasonable fee.

Management Prowess

The management of the company has considerable experience in the field of

accountancy. CEO is partially CMA qualified with level 1 clearance. He also has 1-year
experience in both accountancy and ITP practice. CFO of the company, Adil Zareef, has
2 years of experience as an accountant, 5 years of Experience as a Finance Manager in
service sector. Usman Ali, COO, M.com , 2 years of Experience as project coordinator in
Bahria Town ISD, 5 Years of Experience as a owner of broker firm Insurance Top Up
UAE. CMO-Haseeb Rizwan MBA-Exec, Experienced in Social Media marketing, plus 2

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years of experience in marketing as a PSO in Coca Cola Pakistan, 4 year of experienced
as a Purchase Officer (SCM) in Public sector, overall.

Market Assessment

A. Examining the General Market

Our core area is Accounts and Finance, however, we are targeting every individual who
has Pakistani Nation Identity Card.
We have segmented the market based on Demographic segmentation, where every
individual above the age of 18 is targeted by Xpert Innolytics.

Need of the Customer

There are a lot of unethical traits and practices prevalent in the consultancy business. As a
result, people usually hesitate to trust a consultancy firm, which in return, hinders the
performance of the business. This has created a void in the market. As mentioned above,
Xpert Innolytics is specifically targeting to fill this void by adopting a certain approach.
Clients are guided through the entire process, possible options, consequences and
limitations. Once the clients show full confidence in using our services and proceeds with
the execution of process, only then fee is charged and not before this point. This assures
the clients that Xpert Innolytics does not believe in trapping the clients just to charge a
certain amount of fee, but the ultimate target is to help the customer and solve their
problems. This approach is not prevalent in the market and remains unfulfilled aspect of
the market.

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Potential for each segment

This government has been emphasizing on the importance of the filing of taxes and
encouraging the businesses to register with the Federal Board of Revenue. The first layer
of the implementation process has been witnessed and this has already resulted in the
increment of percentage of filers. The government’s narrative is clear and indicates to
further strictness and push towards the aforementioned objective of expanding the
taxation net. Several government representatives have been claiming to ultimately
increase the GDP of the country by the means of taxation.

Opportunities and Threats

Consultancy business, where it has certain benefits, also has some sensitive aspect, which
if not taken care of seriously, could turn into threat in no time and ultimately, lead to
severe consequences. One of the main threats in the consultancy firm (Accounts and
Finance) is the frequent change in law, rule and regulations. Familiarity and awareness of
these changes are crucial in the success of the business. While keeping up-to-date with
these laws, rules and regulations could make the business, ignorance to aforementioned
aspects could break the business and easily result in the termination of the business as
well or, in some cases, even severe penalties/fines by the government.

Porter’s Five Forces

Porter's Five Forces is a business analysis model that helps to explain why different
industries are able to sustain different levels of profitability. The model was published in
Michael E. Porter's book, "Competitive Strategy: Techniques for Analyzing Industries
and Competitors" in 1980. The model is widely used to analyze the industry structure of a
company as well as its corporate strategy. The forces are frequently used to measure
competition intensity, attractiveness, and profitability of an industry or market. These
forces are:

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1. Competition in the industry
2. Potential of new entrants into the industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products

1. Competition in the Industry:

This force refers to the number of competitors and their ability to undercut a company. In
the consultancy field, taxation area, there is a moderate level of competition. The reason
being that filing for taxes has not been considered an obligation by the people until very
recently. This new government ran a campaign, specifically targeting non-filers and
pushing them to file their return or register their businesses. This recent push from the
government has created a huge untapped opportunity in the market with respect to which,
there is not a tough competition.

2. New Entrants
A company's power is also affected by the force of new entrants into its market. The less
time and money it costs for a competitor to enter a company's market and be an effective
competitor, the more a company's position may be significantly weakened. In terms of
our business, it does not cost significantly high to enter the business. However, it does
require to be adequately equipped with the skill, expertise, education and experience to
enter the consultancy field. It has been noticed that even greater aspect of consultancy
field is to sustain and retain the customer. So even though new entrants often enter the
market, but lack of aforementioned aspects lead to the termination of business.

3. Power of Supplier
This force addresses how easily suppliers can drive up the cost of inputs. It is affected by
the number of suppliers of key inputs of a good or service. In case of consultancy for
taxation, FBR is the only supplier. There is no concept of typical power of supplier in this
respect as FBR does not charge significantly high fees or does not regularly create
hurdles for the potential filer, rather appreciates and encourages the process.

4. Power of Customer

This specifically deals with the ability that customers have to drive prices down. As
mentioned above, consultancy field does not face a tough competition in the market, so
far. There is a void to be filled, and clients/customers have limited options in terms of
finding a trust worthy consultancy business to get help. So customers have comparatively
low power over the business.

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 5. Threat of Substitute

Substitute goods or services that can be used in place of a company's products or services
pose a threat. Consultancy business, taxation, filing, registering business, does not face
any immediate threat of substitute. However, as in the developed countries, individuals
mostly file their own returns and are fully aware of the process. There might come a time
when individuals in Pakistan, generally, consider themselves equipped enough to file
their return themselves. This will be a deterrent in the business and a threat. A diversified
portfolio is target towards the beginning of next year to cater with these type of dynamic
issues.

B. Customer Analysis

Our customer is every individual who holds a Pakistani NIC. Our business targets
Pakistani nationals for the filing of return and registering of a business or a firm,
however, it is targeted to enhance and develop the company portfolio in the near future.
In light of the recent push from the government upon filing of taxes and registration of
business in order to bring every individual or a business into the taxation net, there is an
increase in demand for consultancy business.
As consultancy business is notorious for their exploitation techniques and manipulation
tactics, there is a lot of untapped opportunity in the market. This gap is targeted by Xpert
Innolytics. We plan to fill this opportunity by providing services to clients with a
different approach. They are guided through the entire process and exposed to all the
necessary information. Once a certain level of confidence is achieved, execution of the
process is started. In terms of fee, contrary to market trends, Xpert Innolytics charges a
reasonable amount with regards to the services provided.

Expenses and Retaining the Customer

Retaining a customer becomes easy once he/she had been dealt by Xpert Innolytics
because of the quality of the services we provide. As this is a new business, a more
significant challenge is to engage the customer in the first place. All the expenses
incurred during the process are bore by the clients.

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C. Industry Analysis

 Industry Attractiveness:

As the phenomenon of filing taxes and return is fairly new to the people of Pakistan,
there is not enough competition in the market. In other words, the market is
unsaturated. There is significant opportunity for us to take advantage of the void.

 Target Market Attractiveness:

Our business has a wide horizon. Our target market includes every individual or
company which is eligible for the filing of return.

D. Strategic Alternatives

The consultancy industry is one of the most diverse markets within the professional
services industry, and, as such, a wide spectrum of types of consultant are found in the
industry. Moreover, being a ‘consultant’ is not a protected professional title like most
other professions, and, as such, anyone can title themselves strategy, management,
business, finance, HR or IT consultant. Xpert Innolytics’ area of expertise is accounts and
finance. Once a certain level of goodwill is established, Xpert Innolytics plans to
diversify its portfolio. Following services will be part of the Xpert Innolytics portfolio:

- IELTS Consultancy
- Appeals
- Company Registration services
- Company Registration SECP
- Private Limited

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 - Single Member Company
- GST Registration
- NTN Registration
- Association Registration
- Firm Registration
- Sole Proprietorship/ AOP

Strategic Implementation

A. Production

There is a negative sentiment in the market about the exploitive traits of the consulting
agencies. They are notorious for charging exorbitant fees and misleading clients and
creating confusion. People usually hesitate to trust a consultancy firm, which in return,
hinders the performance of the business. This has created a void in the market. As
mentioned above, Xpert Innolytics is specifically targeting to fill this void by adopting a
certain approach. Clients are guided through the entire process, possible options,
consequences and limitations. Once the clients show full confidence in using our services
and proceeds with the execution of process, only then fee is charged and not before this
point. This assures the clients that Xpert Innolytics does not believe in trapping the
clients just to charge a certain amount of fee, but the ultimate target is to help the
customer and solve their problems. This approach is not prevalent in the market and
remains unfulfilled aspect of the market. We plan to fill this gap by running the business,
as mentioned above, in compliance with core values, excellency, integrity and trust. This
is Xpert Innolytics competitive advantage. Once a certain level of goodwill is established,
business will target to diversify portfolio and expand the business. Expansion and
diversification of the business is to take place around June 2021.

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B. Resource Needs

Every business, among other things, needs resources to run the business in an efficient
manner. Resources hold a critical value in the continuity of the business and going
concern. Main resources are as follows:

Human

Human resources are one of the most important resources for the success of any business.
Xpert Innolytics is currently owned and run by C-level executives. All the executives are
equipped with adequate marketing skills, accounting and taxation experience as well.
These are few of the most important skills required to run a consultancy firm in the
Accounts and Finance field.
While the management is equipped with the adequate level of skills needed to run the
business, there are still critical set of skills to be acquired in the near future. This
including, but not limited to, skills to run the new accounting software (ERP, SAP), also
the capability to extract data and run analysis. The second skills to be acquired is expert
level understanding of Law, Rules and Regulations, Accounting Standards. The aspect of
remaining current with the frequent changes and amendments is also of immense
importance.

Financial

Xpert Innolytics is equity-based business. As it’s a consultancy business, the nature of the
business is service-based. Most of the service-based business do not require excess
financial injection as compared to the product-based business. Apart from the initial
equity required to start the business, as explained in the finance section, our business does
not require any further significant financial injection. Our services are paid. Any extra
expenses incurred during the delivery of services, i.e., any legal fee or tax. However,
minor expenses occur on the daily basis, operating expenses, and are catered for without
causing a significant concern to the business.

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Physical

Our business does not necessitate a great number of physical resources as compared to
the product-based business. One of the most significant physical resources that was
considered to complement the business profoundly is the establishment of an office. As
our business is built upon trust and prevails only if the customers are satisfied and secure
enough to give us the information required to execute our services. A lot of private data
and information is involved in this area of the field and gaining the clients’ trust is one of
the most crucial aspect of our business. Clients are thought to be more trustful when they
can have a face-to-face conversation with the individuals (business) who’s in possession
of their information and will deliver the services. In light of the aforementioned analysis,
establishment of the office was considered mandatory as it will complement the business.
Apart from the office, there is no significant physical source required to run a
consultancy business in the Accounts and Finance field.

C. Sourcing/Procurement Strategy

NA

D. Marketing Strategy

Xpert Innolytics uses different ways of advertising and promotion, which include

- Social Media (Facebook, Instagram)

- Personal Reference

A comparison reflected that personal reference marketing bore more fruit and helped us
engage more clients than the social media marketing. There are two ways in which
marketers conduct promotional activities. They either advertise the product for the market
as a whole or they create a focused communication for a specific customer group. Today,

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these marketing strategies fall into two distinct categories – Above the Line (ATL) and
Below the Line (BTL) activities.
BTL activities are more focused and they are directed towards specific groups of
customers. They are highly targeted, with advertisements being created keeping in mind
the demographic and psychographic characteristics of particular customer segments.
We use Below the Line marketing strategy for the promotion and advertisement of Xpert
Innolytics. BTL activities are as follows:

- Whatsapp
- Peer-to-peer reference
- Word of mouth
- Referral from existing customers

Using the aforementioned marketing and advertisement sources, Xpert Innolytics targets
every individual who is qualified to file a return and is NIC (Pakistani National).
In terms of skill set and education, Xpert Innolytics is qualified to deliver promised
services to the clients. Xpert Innolytics is not specifically qualified supplier for a specific
buyer, but general.
Xpert Innolytics does not charge any set fee to any certain customer. It rather varies from
customer to customer and nature of the services, i.e. severity of the concern, work-load,
financial standing of the client.

Hedging, forward pricing, options

As this is a new business and there is a surge in new filers in light of the recent wave of
regulations from the new government, there is another threat that needs to be considered
while executing our business. When an NIC holder becomes a filer, he/she is required to
file return with the FBR. Once it is done, the second step is the Audit. FBR randomly
picks NIC holder and audits their return of income. If there are discrepancies in the filing
of the return, that individual might have to defend or explain the matters pertaining to the

22
filing of return. This is not limited to the filer. The representative of the filer might also
have to give an explanation and defend their case. All in all, consultancy field,
specifically taxation and accounting area, is very sensitive and a minor mishandling of
the data could result into sever consequences.

Contracting
Not applicable

Insurance
Not applicable

E. Performance Standards

Xpert Innolytics is a new business. As this is a service-based business, the goodwill of

the company is one of the most critical aspect that will help us measure the performance
and determine the amount of fee to be charged for the services. As a new business, Xpert
Innolytics is not in a position to charge a relative (to the market) fee for the services.
Consultancy is a dynamic field and profits and income of the business is expected to
increase with the enhancement of goodwill of the business. Our initial benchmark is
100,000 for 2 months. As the goodwill of the company increases, Xpert Innolytics will
set different benchmarks and target accordingly. 10% variant, more or less, with regards
to the benchmark will be acceptable, however, it will not affect the next benchmark to be
set and furthermore, an analysis would be carried out to recognize threats, if benchmark
is missed.

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 Financial Plan

A. Financial Projections

 Total Start-up Cash needed:

Equity: 100,0000. Equity is equally injected by all the partners. Additional equity, if
needed, will also be injected by the partners equally. Retained earnings could also be
utilized for the equity.

 Financial Performance of Similar Business:

Similar businesses are showing excellent performance in terms of finances. As this

business deals with privacy, once people establish trust with company, they tend to
visit them more often. As we are new entrants, our business is performing
considerably reasonable as compared to the similar business and is heading towards
mature growth.

 Overall Financial Attractiveness of the Proposed Venture:

All in all, due to the recent intense activity in the aspect of filing of taxes, our
business has great opportunity to take advantage of the underserved market. More and
more people are inclined towards filing of returns and registering their businesses and
we help them achieve their target with efficiency and integrity.

Break-even point:
The breakeven point is achieved when the generated profits match the total costs
accumulated until the date of profit generation. Our business, Xpert Innolytics, has not
reached breakeven point yet. Our business is long-term oriented, and it will take us

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certain period of time to hit the breakeven point. Following are the prerequisites that will
lead us to hitting the breakeven:
o A certain number of cases handled by Xpert Innolytics will enhance the goodwill
of the business. This will allow us to charge a healthy fee for the services, which
will ultimately lead us to hitting the breakeven point and even beyond.
o Aforementioned scenario will also lead us to the diversification of the portfolio of
the business, which is the ultimate target of the business.
o Last, but not the least, the equity of the business is comparatively high, which was
spent on renovation of office and purchasing of laptops.

B. Contingency Plan
As this is a service based business and we follow resource based theory, a significant part
of the business is reliant upon internal resources, human skill, education, experience. The
consultancy field does not frequently face emergencies that require a business to change
the course of plan. If such a situation arises, appropriate actions will be taken to cater
with the issue.

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