Sales Promotion

Sales promotion consists of short-term incentives to encourage purchase or sales of a product or

service. Whereas advertising offers reasons to buy a product or service, sales promotion offers
reasons to buy now.

To capture a sustainable market share and forcedly attract target customers, KFC uses some sales
promotion tools like Coupons, Cash refunds, Price packs, Premiums, Contests, Sweepstakes, and
games.

Sales promotion tools uses by KFC Bangladesh:

Promotion is the method used to inform and educate the chosen target audience about the
organization and its products. Using all the resources of promotion - advertising, sales
promotion, public relations, events and experiences, coupons, discount and bundled packages
and organization finds most of its meanings and survival through promotion.

KFC uses the following tools to further enhance its sales.

• Premiums

• Cash refunds

• Exhibits

• Coupons

• Entertainment

All KFC outlets offer its customers with various forms of incentives to buy its Chicken. Using
coupons that one can acquire after spending a particular amount over a period of fixed time,
customers can enjoy the benefits of free meals or free add-ons. Additionally they provide meal
vouchers and exciting offers in their print ads, which the customer must cut and bring along.

Budget:

For sales promotion budgeting they use “Objective and task strategy”

They spend around 40% of promotional budget on Sales promotion.

 Public Relations
KFC also building a good relation with the company’s various publics by obtaining favorable
publicity, building up a good corporate image, and handling or heading off unfavorable rumors,
stories, and events.
Public Relations Tools are:

• News

• Speeches

• Internet

• Special events

• Written materials

• Buzz Marketing

• Social networking