SALES & MARKETING

PEPSICO

In pepsico, all the station computers are linked to their central computers system, and they are
daily updated to keep an record of all inventories, sales, production and etc. The company
believes that they roughly saves Rs. 12,50,000 annually by using information systems. Pepsico
uses MYSAP a business suite application to streamline its distribution and delivery process
improve planning and forecasting and give better visibility to its global supply chain. Pepsico
was probably fedup with Oracle,s inability to execute on the integration of pepsi,s dissimilar
software applications spread across its subsidiaries. Its one of the better platforms when data,
application and process integration with other non-sap applications and data base is an issue.
The sales and marketing information system is divided into three levels Apex level, Operation
level and Functional level. In apex level the role is to monitor trends which affect product and its
sales. It also has a role of planning of new products, accordingly how will they popularize the
product reaches to each and everyone and also has the role to monitor performance of the
competitors. At operational level the information system supports pepsico at market research as
how the product is performing and what it can do perform better. It also helps in the pricing
decisions by comparing competitors product and the other products of the company. It also helps
in the analysis of the sales performance. At functional level it helps to determine the location of
the potential customers as it has all the data who are the loyal customers of the company. It also
helps in the processing of the orders of the customers and also provide support to the customers.

COCA-COLA

Coca-Cola uses SAP R/3 software. It is the customer/server rendition of the product and it is 3
level engineering in which three layers presentation, application and information base are
introduced in three server/framework.

SAP- SD (sales & distribution)

It is essential component of SAP and it is a portion logistics. The principle excersises of SD are
deals request taking care of, dissemination of shipments to clients, charging process, client
receipt, conveyance SD module is completely co ordinated with different modules in the SAP
R/3 framework. It helps in Component to execute the benefit of business techniques utilised
within those selling shipping and charging for results. Firmly coupled information stream of the
other sap module. Multicurrency: a few dialects camwood make utilized. Change between
currencies will be programmed furthermore interfacing with SAP’s ongoing money rate
database on germany empowers organizational utilization.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

PEPSICO

CRM application of pepsico allows a conversion formula which is not similar to sales system in
application solution which is integrated and which gives a complete view of the whole customer
based CRM app. which are currently used in Pepsico to analyse profitable consumer discover
potential sales opportunities and enhance consumer relations and interactions .It coordinates
business process that deal with customers to optimize revenue and customer satisfaction and
increase sales.The company CRM has greatly improved after trying new varieties of the software
systems. The integration of the CRM application across all subsidiaries under pepsico has
helped improve the system a lot which was not there when they were using ORACLE PEOPLE
SOFT CRM applications can be used to develop future marketing campaigns to meet the needs
and desires of customers in specific areas.Pepsico CRM uses real time information acquisition
through web and mobile. Pepsico also invested in the app devolpment called “Pepsi Loot”.
pepsico generally focuses on the younger generation and also social media.By Excellent use of
information system, pepsico has come up with a very strong CRM.This system helps company in
improving sales, marketing, and customer service in business. PepsiCo uses CRM applications to
determine profitable customers, uncover potential sales opportunity, provide enterprise with up-
to- date customer information.

Coca-cola

The customer relationship management (CRM) systems for the Coca-Cola Company exemplifies
everything modern technology can provide. The primary goal for Coca-Cola in terms of CRM is
to keep on track with exemplary customer focus. Coca-Cola utilizes the SAP CRM system that
aids in existing processes as well as improving new functions to assist in creating customer
satisfaction. The company provides feedback through email, telephone and instant messages via
the organizations website. Coca-Cola has set up a collaborative CRM through data analysis in
order to augment the sites capabilities. Sales representatives can contact a lead in the matter of
24 hours or less. This implementation has established efficient customer loyalty and has helped
in customer retention.
What is the difference between MySAP ERP, MySAP All-In-One & SAP Business
One?
MySAP ERP is an enterprise resource planning solution for medium to large companies; MySAP
ERP focuses on the optimization of internal business processes.
MySAP All-In-One is targeted at small companies. It is a preconfigured MySAP Business suite
that runs on one database & makes a pre-configured system with various scenarios. All-In-One
incorporates, for example, additional functionality in the areas of SCM & CRM.
SAP Business One is a PC project for very small subsidiaries or companies needing rudimentary
finance & logistic functions