Scribd Logo
Upload

Welcome to Scribd!

  • مبادئ تسويق - فاينل - انشائي تطبيقي

    Uploaded by

    Amjad J Ali
    28 views1 page
    The document appears to be a final exam for a Principles of Marketing course, containing 4 questions. Question 1 asks about whether conventional distribution channels or VMS (virtual marketing systems) are better for Palestinian companies and why. Question 2 asks to design an effective marketing channel for a company. Question 3 asks to describe the main steps to design an effective marketing communication program. Question 4 asks to determine the most logical, simplest, and best method for small businesses to set promotion budgets based on common budget setting methods.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document appears to be a final exam for a Principles of Marketing course, containing 4 questions. Question 1 asks about whether conventional distribution channels or VMS (virtual marketing systems) are better for Palestinian companies and why. Question 2 asks to design an effective marketing channel for a company. Question 3 asks to describe the main steps to design an effective marketing communication program. Question 4 asks to determine the most logical, simplest, and best method for small businesses to set promotion budgets based on common budget setting methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    28 views1 page

    مبادئ تسويق - فاينل - انشائي تطبيقي

    Uploaded by

    Amjad J Ali
    The document appears to be a final exam for a Principles of Marketing course, containing 4 questions. Question 1 asks about whether conventional distribution channels or VMS (virtual marketing systems) are better for Palestinian companies and why. Question 2 asks to design an effective marketing channel for a company. Question 3 asks to describe the main steps to design an effective marketing communication program. Question 4 asks to determine the most logical, simplest, and best method for small businesses to set promotion budgets based on common budget setting methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    An-najah National University Name:-

    Faculty of Economic Second Semester 2019/2020

    Marketing Department Final applied Exam

    Principles of marketing 10876111

    Q1:- In your opinion , which is better for companies in Palestine to adapt conventional
    .distribution channel or VMS ? Why?. (4 points )

    ________________________________________________________________

    Q2:- Your manger asked you to design an effective marketing channel for the
    .company . Describe how ? (5 points )

    ________________________________________________________________

    Q3:- You were asked to design an effective marketing communication program .


    .Describe briefly the main steps . (5 points )

    ________________________________________________________________

    Q4:- Based on the common methods used to set the total budget for promotion
    (advertising ) . Determine :- (6 points)

    .?A. The most logical budget setting method ,Why

    . ?B. The method which is simple to use , Why

    . ?C. The method that is suitable for small businesses , Why

    Good Luck

    You might also like