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  • Saxonville Case

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    saurabhm707
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    Clever cooking focuses on bringing families together through shared meal preparation and making recipes their own, allowing for emotional connection and bonding. While the ideas behind clever cooking can be copied by others, the distinct personal experiences and memories created through time spent in the kitchen with loved ones are not easily imitated. Ultimately, clever cooking aims to strengthen family relationships through shared culinary experiences in the home.

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    Clever cooking focuses on bringing families together through shared meal preparation and making recipes their own, allowing for emotional connection and bonding. While the ideas behind clever cooking can be copied by others, the distinct personal experiences and memories created through time spent in the kitchen with loved ones are not easily imitated. Ultimately, clever cooking aims to strengthen family relationships through shared culinary experiences in the home.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    18 views1 page

    Saxonville Case

    Uploaded by

    saurabhm707
    Clever cooking focuses on bringing families together through shared meal preparation and making recipes their own, allowing for emotional connection and bonding. While the ideas behind clever cooking can be copied by others, the distinct personal experiences and memories created through time spent in the kitchen with loved ones are not easily imitated. Ultimately, clever cooking aims to strengthen family relationships through shared culinary experiences in the home.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Family Connection Clever Cooking

    Closest to the target Easier to provide tactical support


    customer’s value

    Emotional bound Making a recipe your own way

    Generic idea Distinct and durable idea

    Can be copied Not easy to imitate

    Final Verdict : Even if we consider clever cooking as the final positioning strategy, the main purpose of
    clever cooking still remains family bonding and connection.

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