STRATEGIC

MANAGEMENT
MINTO C KUNJU 1927211 FATHIMA ZAHRA 1927432 MEERA JOSHY 1927436
 OVERVIEW OF THE COMPANIES:
MRF TYRES:

MRF Limited, together with its subsidiaries,

manufactures, distributes, and sells rubber
products in India and internationally. It
offers rubber products, such as tires, tubes,
flaps, tread rubber, and conveyor belts.
The company also engages in paints and
coats, toys, motorsports, and cricket
training businesses. It offers tires for
trucks/buses, farm services, LCVs, SCVs,
three wheelers, two wheelers, passenger
cars, and OTRs. In addition, the company
operates MRF TireTok, MRF Tyredrome, MRF FASST, MRF Musclezone, and shops that offer
computerized nitrogen inflation, tubeless repair, wheel alignment, wheel balancing and tire
changing, robotic wheel alignment, vehicle safety test lane, diagnostic wheel balancing, semi-
automatic tire changing, A/C recovery and recharging, electronic headlight alignment, nitrogen
generation, special two-wheeler tire changing, wheels removal and refitment, and tire mounting and
de-mounting services. Further, the company exports its products. The company sells its products
through approximately 4,000 dealer networks. MRF Limited was founded in 1946 and is based in
Chennai, India.

APOLLO TYRES:

Apollo Tyres Limited manufactures and

sells automotive tires, tubes, and flaps in
the Asia Pacific, the Middle East, Africa,
Europe, and internationally. It offers
passenger car, sports utility vehicle,
multi utility vehicle, light truck, truck-
bus, agriculture, industrial, specialty,
bicycle, off highway, and two-wheeler
tires; retreading materials and tires; and
alloy wheels. The company offers its products under the Apollo, Vredestein, Kaizen, and Regal
brands. Apollo Tyres Limited was founded in 1972 and is headquartered in Gurugram, India.

JK TYRES:

JK Tyre & Industries Limited

develops, manufactures, markets,
and distributes tyres, tubes, and
flaps in India, Mexico, and
internationally. The company offers
truck/bus bias and radial, light and
small commercial vehicle, farm,
passenger car radial, off the road,
two- and three-wheeler, motorcycle
and scooter, and racing car tyres under the JK Tyre, Vikrant, and Tornel brand names. It also
operates tyre care centres that are involved in the repair, inflation pressure check, rotation, and
servicing of tyres. The company markets its products and services through a network of
approximately 550 Steel Wheels, Xpress Wheels, Truck Wheels and Retreadcenters, as well as
approximately 500 brand shops. JK Tyre & Industries Limited was incorporated in 1951 and is
headquartered in New Delhi, India.

COMPARISON OF VISION, MISSION, OBJECTIVES AND STRATEGY

COMPAN VISION MISSION OBJECTIVES STRATEGY
Y
MRF To emerge Produce zero defect,  Be a  MRF: Masters
TYRES as pre- zero break down, customer at Pull strategy.
eminent zero accidents, zero obsessed  Publicity
global pollution, and there company – campaigns and ATL
players in by zero losses with customer first promotional
the field of their new 24/7 methods.
polymers performance  Number 1  Pioneered the
and make standards. tyre brand in India practice of heavy
INDIA a  Most advertising and
global super profitable tyre promotion in the
power in company in India tyre industry
terms of  Be a green  MRF
technology company therefore follows a
and life.  Deliver competitive pricing
enhanced value to strategy in its
all the marketing mix.
stakeholders  It sells on the
promise of quality
and its expertise in
the field of tyres.
 MRF has
always focused on
an aggressive
promotional
strategy in its
marketing mix.
 MRF follows
the unrelated
strategy which
comes under the
diversification
strategy.The
various products of
MRF include tyres,
paints, toys, sports
goods and
pretreads.
APOLLO To be a  Be a customer-  Reaching the No.  Apollo tyre's
TYRES premier tyre oriented 1 position by produce tire's,
company company overtaking MRF tubes, and flaps
with a  No. 1 tyre brand Ltd across other and are a chief
diversified in India segments — name in the
and  Motivated and excluding two- Indian markets
multinationa committed team wheelers — and and it likewise
l presence. for excellence in crossing 20,000 fares to Middle
performance crores in revenue East nations,
 Be a green by 2020. Europe, and
company  Global expansion Africa. They
as well as a developed the
stronger maiden farm
presence in radials and India's
North America. first range of fast
 To be a clear tubeless vehicle
leader in all the tires.
product  Offering the best
categories in product to the
India — in the right client is the
farm, passenger, focal point of
truck, SUV – and Apollo tires. Client
are looking at needs are well
price as well as studied. Radial
volume and tubeless tires
leadership. are the primary
concentrates now
for Apollo tires.
 Quality and
service of Apollo
makes it stand
separated from
the completion
from different
brands.
 Systems like
fragmenting
customers
according to their
heap and mileage
necessities,
running tire
loyalty programs,
setting up client
contact projects
to support better
driving
propensities. Its
image picture is
ascending on a
positive note like
the brand Apollo
elevates Indian
tennis players to
have the option to
 perform well at
worldwide levels.
JK TYRES To be  Be a  To increase  Strengthen Market
amongst the Customer shareholders Position across
most trusted Obsessed value Segments
companies Company -  To provide  Increase Global
with a global Customer First customers with Business Share
tyre brand 24x7 better quality of  Leverage benefits
 Most products and of expanded
profitable tyre services. capacity at CIL
company in  New Product
India - deliver Development
enhanced value through Focus on
to all R&D
stakeholders  Improve
 No. 1 tyre Profitability
brand in India  Deleverage Balance
and amongst Sheet
leading tyre
brands globally
 Lead with
premium
products
through
technological
edge
 Enhance
global presence
through
acquisitions/JV/s
trategic
partnerships
 Be a socially
responsible
corporate citizen
 Be a
learning &
innovative
organisation
with a
motivated team

COMMENTS

VISION:

The vision of all three companies is to establish a global presence and become a multinational
company operating in countries around the globe.

MISSION:
All the three companies focuses in trying to become number 1 brand in the tyres Indian industry.

OBJECTIVES:

Apollo tyres major objective is to overtake MRF and become the market leader in four-wheeler
vehicles industry while JK Tyres focuses on enhancing shareholder value.

STRATEGY:

MRF follows an aggressive promotional strategies and competitive pricing strategy with major focus
on delivering the best quality tyres while Apollo’ s objective is to provide the best quality tyres to the
right customer. And JK tyres strategy is to develop new products through R&D thereby increasing its
global presence.

 MRF tyres:
Used the diversification strategy which is the unrelated strategy in which Company is
producing many unrelated products.

References

 https://www.mrftyres.com/
 https://www.jktyre.com/
 https://in.finance.yahoo.com/quote/JKTYRE.NS?p=JKTYRE.NS&.tsrc=fin-srch
 https://in.finance.yahoo.com/quote/MRF.NS?p=MRF.NS&.tsrc=fin-srch
 https://www.apollotyres.com/en-in/car-suv-van/tyre-finder/
 https://in.finance.yahoo.com/quote/APOLLOTYRE.NS?p=APOLLOTYRE.NS&.tsrc=fin-srch