Professional Documents
Culture Documents
Hotel
Hotel
Literature Review
Article name :-Hotel guest satisfaction dimensions (Choi,T & Chu, R 2001)
The purpose of the study is making a guest satisfy by giving the good service so
that if we give a good service quality customer will repeatedly visit the hotel we
have give more concentration on 7 factors they are staff service quality, room
qualities, general amenities, business service, value, security and Idd facilities
And we have to give more important on 3 factors staff service quality, room
quality, valve
These are the main things we have to look for customer satisfaction
PPT points:-
1. The importance of repeatedly visitors
2. Customer satisfaction
3. 7 factors to satisfy the customer
Today�s hotel services are very experience-oriented, and that guest needs may
change significantly over time depending on social and economic development, as
well as across different cultural contexts Guest loyalty should be the goal of
hotel marketing, but only very satisfied
Ten dimensions of service quality � Service delivery ,environment ,facilities,
employee attitude, cleanness ,security, Internet service ,food & beverage, location
and price
guests will become loyal repeat guests so hotels shouldwork to improve guest
satisfaction first, as guest satisfaction then drives guest loyalty
PPT points:-
1. Hotel service quality
2. 10 dimension of service quality
3. Guest loyalty