THINK MAGAZINE JOB DESCRIPTIONS

2011 BUSINESS AND PROMOTION STAFF

Important! Please note that the business and promotion team will work for
both the print and online editions. In addition to writing material for ad
sales, social media, and other promotional projects, you may also be asked
to assist with tasks that fall outside your “official” responsibilities,
including contributing to the print and online edition.

Business Manager
 Works with leadership of both print and online editions to identify business
opportunities, from advertising sales to distribution and promotion.
 Sees the big picture. Makes sure the print and online editions abide by
their philosophy and purpose and are serving their audience.
 Responds to editorial needs for focus groups, advocates or critiques that
provide valuable information and support for both print and online staffs.
 In collaboration with business team, writes a promotion and marketing
plan that includes traditional and Web 2.0 strategies.
 With technical director, plans use of interactivity, external links, social
media, community input, SEO, syndication and other tools to drive traffic
to site.
 Oversees business team. Delegates implementation of promotion and
marketing plan.
 Devises advertising plan. Contacts advertisers and provides ad specs and
pricing. Works closely with print staff to determine ad placement and size.
 Acts as liaison between print and online staffs. Identifies areas of where
print and online can complement each other. Flags areas of unnecessary
overlap and duplication. Reports back to respective staffs.
 Coordinates promotional events such as pin-ups and launch party.
 Reports to Managing Editor.

Promotion and Marketing Coordinator (two people)

• With the Business Manager, responsible for identifying audience for Think
content and coming up with strategies for reaching that audience throughout
the semester.
• With the Business Manager, responsible for getting the word out about Think
online and driving traffic to the web site
• Work closely with the online editorial team and the online technical team to
help them incorporate their content and design into your team's marketing
strategies.
• Promotes online magazine, using traditional and new media channels such as
Facebook, Twitter, YouTube, etc.
• Works with senior managers to ensure site has plentiful tools for promotion
(links to relevant and appropriate outside sites; “Share” buttons; tags;
 permalinks; podcasts; reader response channels; e-mail-this-to-others links;
suggestions for how readers can help; chats; etc.)
• Writes press releases.
• Helps plans initial and final pin-ups.
• Identifies appropriate organizations that would be interested in helping
introduce Think content to a larger audience.
• Plans distribution of print magazine.
• Helps plans launch party.
• Coordinates other promotional activities such as T-shirts, posters, etc.
• Reports to the Business Manager.