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There is no reason for a brand to ever become obsolete.

1. How a brand can succeed in the long run:


 Depends on the skill and insight of the marketers involved.
 For a brand to have immortality, it must continue to have a competitive
advantage in its product differentiation dimensions
 The management of the brand, how well brand management monitors
changes in the environment, customer preferences, strategies, and
technology to continue to equip the brand with point-of-differences and/or
points-of-parity is the key to the brands ongoing success in the marketplace.

 e.g., NOKIA Failure: Initially, the new technology, urge to digitalize and
innovation were also amongst some of the reasons for success. However,
over time, the excessive growth rate, loss of agility, and the lack of innovative
leadership resulted in the failure of Nokia 

2. Sam sung E le c tr oni c s has pr ove n to the busi ne ss w orl d that the y ar e
one of the m ost prestigious technology companies in the industry

3. Strong Branding Stands the Test of Time or Brands have finite lives
 Many past examples of brands that have stood the test of time, and offered
like Coca-Cola and Tide Detergent. These brands have continually adapted to
market conditions without compromises the core values and objectives that
have remained strong since their inception. 

4. The brand is different from the product (if any product of a brand obsoletes it
doesn’t mean the brand itself obsoletes)

5. NAZ PAN MASALAH: Ashraf Products Established in 1978 began the journey with
famous Mouth Freshener, Naz Pan Masala

6. Food industry like McDonalds, burger king, KFC


7. Electronics sector like ford motor company
8. Clothing industry like Gul Ahmed
9. Hamdard rooh afza or Qarshi Jame shirin
(Rooh afza is relished by people observing Roza during Ramadan)
10. Top Pops is the snack food brand of the company Niaz (Pvt.) Ltd. It's a corn-based
snack launched in Pakistan in 1989
11. Peek Freans is the name of a former biscuit making company based in Bermondsey,
London, which is now a global brand of biscuits, Founded: 1857
12. Cocomo (Bisconni found in 2002)
13. Mercedes-Benz, Luxury vehicles company 1926
14. Servis was established in Lahore in 1959, Servis Shoes ad from 2012 came back with
a bang in 2020 to entertain us.
15. Mitchell's & shezan
16. Hashmi kajal, surma
17. Cadbury 1824
18. Nestle (Milk Pak)

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