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Brands Immortality
Brands Immortality
e.g., NOKIA Failure: Initially, the new technology, urge to digitalize and
innovation were also amongst some of the reasons for success. However,
over time, the excessive growth rate, loss of agility, and the lack of innovative
leadership resulted in the failure of Nokia
2. Sam sung E le c tr oni c s has pr ove n to the busi ne ss w orl d that the y ar e
one of the m ost prestigious technology companies in the industry
3. Strong Branding Stands the Test of Time or Brands have finite lives
Many past examples of brands that have stood the test of time, and offered
like Coca-Cola and Tide Detergent. These brands have continually adapted to
market conditions without compromises the core values and objectives that
have remained strong since their inception.
4. The brand is different from the product (if any product of a brand obsoletes it
doesn’t mean the brand itself obsoletes)
5. NAZ PAN MASALAH: Ashraf Products Established in 1978 began the journey with
famous Mouth Freshener, Naz Pan Masala