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Aava Profitability
Aava Profitability
MRP 4 4.25 20 30
Less: Retailer’s margin (45%in
9 15
Ahmedabad & 50% in Mumbai),
Selling Price 4 4.25 11 15
Less: Cost of production
2.98742768 2.98742768 6.98272456 6.98272456
including Excise Duty & VAT
Gross Profit 1.01257232 1.26257232 4.01727544 8.01727544
Less: Distribution Cost 0.2 1.06 0.5 2.65
Less: Advertising & Promotion
expenses @2% on selling price 0.08 0.085 0.22 0.3
1.5
1.5
0.09
6.09
11.09
1.370724
12.460724
1.8691086
14.3298326
60
60
14.3298326
45.6701674
10
1.2
2.4
32.0701674
76.1169456666667