Professional Documents
Culture Documents
Affiliate Banners Guide PDF
Affiliate Banners Guide PDF
Overview 3
Promoting apple.com 4
Apple Logo 5
Best Practice 6
Overview 9
Best Practice 10
Mistakes to Avoid 11
Your Content 12
Linking to apple.com 13
Prohibited Activity 16
More Information 16
Apple.com is the world’s #1 resource for purchasing Apple products online. When your company is approved
to use an Apple-provided asset, such as a web banner or badge to direct your customers to apple.com, it’s
important to use those assets as directed and approved in these guidelines.
These guidelines are for use by companies that To represent Apple correctly on websites, mobile
promote Apple and link directly from their channels, advertising, and other marketing
website, mobile site, or app to shop on communications, these guidelines should be
apple.com or the Apple Store app. followed wherever an Apple banner, badge,
or text link to apple.com is used.
Only Apple and its authorized/approved licensees may use the Apple logo in advertising, promotional, and sales materials.
The Apple logo may only be used as follows.
• Use the Apple logo in the size provided. • Do not place the Apple logo within a banner.
• Use one Apple logo in a collection of logos • Do not use the Apple logo as part of your
identifying companies related to the affiliate menu options.
offer. • Do not use the Apple logo as a navigation
• One Apple logo can be used on a page device.
dedicated to Apple product promotions. • Do not place the Apple logo within editorial
content.
Do’s Don’ts
• Use only current web banners available from • Do not repeat a banner multiple times on the • Do not distort an Apple banner.
the affiliate platform. same page. • Do not remove an Apple product photo from
• Display only one Apple banner on a web page. • Do not alter the banner size or layout to fit an Apple banner and use it.
For example, you can display one iPod or one your web page. If you need a size that is not • Do not display only a portion of an Apple
Mac banner on a web page, but do not display provided, please contact your affiliate team. banner.
both banners. • Do not translate an Apple banner on your • Do not use Apple-provided banners as your
• The Apple banner must be placed in the own. primary source of content. Apple banners are
advertising area at the top or side of the web • Do not place an Apple banner within another developed to support your content and direct
page above the fold. banner. customers to the correct location on
• Use Apple banners at the size provided. • Do not add violators, type, or graphics to an apple.com.
• Your website should reflect your company’s Apple banner. • Never use Apple headlines and copy as if they
unique corporate identity. • Do not place other banners or messages in an are your own.
Apple banner.
• Do not use pop-up or pop-under banners to
promote Apple products.
NEW
Do not place an Apple banner within another Do not add violators, type, or graphics to an
banner.
Apple banner.
Do not use multiple Apple banners to create This example leads with an Apple banner Do not remove an Apple product photo from an
your web page content. Your web page should followed by an editorial headline, suggesting Apple banner and use it alone. Do not rearrange
feature content created by your company.
that Apple has endorsed or provided the the elements of a banner or create a new
editorial content. It must be clear to readers that banner. Never display only a portion of an Apple
the affiliate is the source of the content.
banner.
Apple Product Photography Placement and size Keep Apple Photos Current
Use only current product photos designated for Apple product photos must not dominate your Apple continually updates the product photos
use by Apple affiliates and provided through the web page. They must always be subordinate to that are available to affiliates. Do not show
program platform and data feed. your company or store identity and cannot take outdated Apple products. Use only the most
the place of that identity. Photos are provided to current Apple product photos provided by the
Never download or copy images from supplement content that is clearly related to approved affiliate vendor in your region.
apple.com. Do not produce your own photos of Apple products. Always use Apple product
Apple products for merchandising use; use only photos at the size provided and show the
the assets provided by Apple when linking to products in their entirety. Apple products should
apple.com. Never use Apple’s lifestyle or other be presented in correct proportions to one
promotional imagery. another. Never enlarge or reduce product photo
files.
For editorial purposes, use photography
provided by Apple Public Relations (PR) at
www.apple.com/pr/products.
Each Apple product photo must be placed near content related to that product. For standard sales
and merchandise listings, use only one photo of a particular Apple product on a web page. Only
shopping comparisons can display an additional photo of the same product in each vendor listing.
Apple Affiliate Program Brand and Photography Guidelines 10
Apple Product Photography
Mistakes to Avoid
Typography
All headlines and body copy on your website that refer to Apple or to any Apple product should be
formatted in a manner that is consistent with your company’s identity. Do not imitate Apple typography.
Apple uses a proprietary version of the Myriad font. Apple affiliates are not permitted to use this font in their
communications. To avoid customer confusion, do not use other versions of Myriad, such as Adobe Myriad, in
your communications.
Apple affiliates must adhere to the criteria below when developing content for their website, email, and apps.
• Content including articles on the publisher For publisher sites that have a page dedicated to The Apple Affiliate Program only supports online
website should show new information and promoting Apple, a full list of Apple value promotion of apple.com and the Apple Store
current articles. propositions must be presented. This can be app. Any offline marketing communications
• Cannot contain any rumors regarding Apple. provided by the Apple Affiliate Program account must be pre-approved in writing.
representative in your region.
• Cannot contain any article encouraging jail
breaking content for Apple products.
• Cannot have content that supports a specific
religious group or a political party.
• No sexual or violent content.
• No illegal software or content download sites.
Linking to apple.com
Apple banners and logos are provided via code from the affiliate program interface and contain a link to the
corresponding page on apple.com. Do not host a banner or badge outside of the Apple Affiliate Program
hosted links. Apple product-related text in body copy can also link to apple.com.
Never link an Apple banner to an Apple reseller’s web page. Instead, use a banner provided by the reseller.
A trademark can be a name, a logo, or even a slogan – any word, symbol, or device used to identify a
company’s products or services and distinguish them from those of other companies. Because trademarks
are essential in building strong brands, they are extremely valuable assets. It is important that you use
Apple trademarks carefully to prevent customer confusion about ownership and responsibility, and to
protect the investment Apple has made in its trademarks.
• Your domain name does not consist solely of • Not acceptable for any website: Nothing in these guidelines authorizes you to
an Apple trademark or trademarks. imac.com use Apple trademarks in your business name or
• Your site is editorial and/or provides product names, as detailed in Apple Trademark
imacapple.com
information about Apple’s products. Guidelines.
imac-apple.com
• Your site is not a commercial website or an e-
ipodnano.com For more information about using Apple
commerce website that sells products or
• Not acceptable for an e-commerce website: trademarks, visit www.apple.com/legal/
services online.
trademark/guidlinesfor3rdparties.html
• Your domain name or website does not imply appleproducts.com
or create a sense of endorsement by, cheapmacbooks.com If you have questions after you have reviewed
sponsorship of, or false association with Apple macdeals.com the information provided on the Apple legal
or Apple products or services. website at www.apple.com/legal, contact the
ipodaccessories.com
Apple Trademark Department via email
podmart.com
(appletm@apple.com). Allow up to one week to
• Acceptable for an editorial, informational receive a reply.
website:
appleinfo.com
macdeals.com
iphonenews.com
Apple specifically prohibits any affiliates on the Apple Affiliate Program to:
More Information
If you need more information or have questions about using these guidelines, contact the Apple Affiliate Program
representative in your region.
© 2016 Apple Inc. All rights reserved. Apple, the Apple logo, Apple TV, iMac, iPod, iTunes, Mac, and MacBook are trademarks of Apple Inc., registered in the U.S.
and other countries. iPhone and MacBook Air are trademarks of Apple Inc. Apple Store is a service mark of Apple Inc., registered in the U.S. and other
countries. Other product and company names mentioned herein may be trademarks of their respective companies.
Any statement made by an Apple representative that contradicts these guidelines is expressly unauthorized and disclaimed by Apple.