RODA, ANGEILYN S.

BSA 1

Entrepreneur : RAMON S. ANG

Strategy : GROW PRODUCTS-SERVICES PORTFOLIO AND TO INCREASE SALES
Execution : Took full control of conglomerate San Miguel Corp. (SMC) after its
chair, Eduardo Cojuangco Jr., sold a huge chunk of his stake in the diversified firm
to his hard-charging protégé. Established in 1890, La Fabrica de Cerveza de San
Miguel, Southeast Asia’s first brewery produced and bottled what would
eventually become one of the bestselling beers in the region. Within the span of a
generation, San Miguel Beer would become an icon among beer drinkers. Today,
San Miguel Beer–the Company’s flagship product–is one of the largest selling
beers and among the top 10 beer brands in the world. While brewing beer is the
company’s heritage, San Miguel subsequently branched out into the food and
packaging businesses. From the original cerveza that first rolled off the bottling
line, San Miguel Corporation has since expanded its portfolio to produce a wide
range of popular beverage, food and packaging products which have–for over a
century–catered to generations of consumers’ ever changing tastes. It has also
diversified into heavy industries including power and other utilities, mining,
energy, toll ways and airports. San Miguel enhances the value of their
established businesses, ever striving to achieve even greater efficiencies
and operational excellence, continue to seek strategic acquisition and
greenfield opportunities, positioning their businesses in a way to best
contribute to their country’s economic growth and industrial development,
create an even broader distribution network for their products and expand
their customer base by identifying synergies across their various
businesses. In addition, they are pursuing plans to integrate their
production and distribution facilities for its both their established and newly
acquired businesses to generate additional cost savings and efficiencies.