Roda, Angeilyn S. Bsa 1: Entrepreneur: LANCE GOKONGWEI Strategy: Grow Sales From New Products Execution

You might also like

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

RODA, ANGEILYN S.

BSA 1

Entrepreneur : LANCE GOKONGWEI


Strategy : GROW SALES FROM NEW PRODUCTS

Execution : Is the founder and chairman emeritus of JG Summit, one of the


largest and most diversified companies in the Philippines, and he has interests in
industries such as real estate, airline, retail, petrochemical, and banking. He had
made a lasting mark on Philippine business. Now he and his family are putting
their fortune towards creating a lasting legacy. Starting from selling candles, soap,
and thread in Cebu’s bustling market, he slowly and steadily began his business
adhering to a philosophy of responding to customers’ needs, making products
accessible, maximizing resources, and seizing opportunities that came along. A
conglomerate-wide alignment, where all the CEOs of the conglomerate’s strategic
business units shared how their frameworks, best practices, and future initiatives
toward enhanced sustainability are rooted in their business strategy.
Sustainability has now evolved to social investment, an investment strategy which
seeks to consider both financial return and social, environmental good to bring
about positive social change, sustainability strategies entail fostering responsible
growth, reaching underserved markets, and reshaping communities. As one of the
country’s largest multi-format retailers, JG Summit affiliate Robinsons Retail
Holdings, Inc. contributes to the growth of small-to-medium enterprises (SMEs)
within its supply chain.

You might also like