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Variety of qualitative methods

• Case study (of 1 or more individuals)


• Ethnography (study of cultural groups)
• Phenomenology (individual point of view)
• Grounded theory (link data to theory)
• Action research
• Historical analysis
Distinguishing Characteristics of
Quantitative and Qualitative
Research
Purpose
• QUANTITATIVE • QUALITATIVE

• to explain and predict • to describe and explain


• to test, confirm, and • to explore and
validate theory interpret
• to build theory
Form of Reasoning
• QUANTITATIVE • QUALITATIVE

• deductive analysis • inductive analysis

– from general case – from specific


(“theory”) to specific situation to general
situations. case.
Description of findings
• QUANTITATIVE • QUALITATIVE

• Numerical data • Narrative description

• Statistics • Words, quotes

• Formal and scientific • Personal voice;


literary style

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