ADVERTISING STANDARD for Single or Multi-

Clinic Organizations wanting to promote

CAMPT-Certified Physiotherapists and utilize
the CAMPT logo for online marketing purposes
The goal of this advertising standard is to:

• Allow for further promotion of CAMPT Certified Physiotherapists throughout Canada

• Enable single or multi-clinic organizations to promote CAMPT Certified Physiotherapists within
their organization
• Ensure that single or multi-clinic organizations are transparent in their advertising and are
clearly listing all Physiotherapists who are CAMPT Certified and (for multi-clinic organizations) in
which locations these Physiotherapists are located
• Ensure that the public is easily able to find a listing of all CAMPT Certified Physiotherapists
within a clinic or corporation
• Ensure that the public can easily find the location and contact information for the clinic where
each CAMPT Certified Physiotherapist is located
• Protect the interests of our CAMPT members and protect the integrity of the CAMPT brand
• Enable the CAMPT Compliance Team to clearly identify all CAMPT Certified Physiotherapists
listed within an organization

With the above goals in mind, the ADVERTISING STANDARD for Multi-Clinic Organizations is as follows:

1. A single or multi-clinic organization is only permitted to utilize the CAMPT logo on their website
if they currently have CAMPT Certified Physiotherapists within their organization
2. If a single or multi-clinic organization, who has CAMPT Certified Physiotherapists, would like to
utilize the CAMPT logo or state that they have Physiotherapists who are CAMPT Certified, they
must do so in a way that allows the public and our compliance team to find the names and
locations of FCAMPT Physiotherapists easily:
o This can be accomplished through an obvious link that says something similar to ‘find
our FCAMPT Physiotherapists here’ (see examples below)
o The link should bring the public to a listing page which includes the FCAMPT
Physiotherapists names and contact information for the location(s) where the FCAMPT
Physiotherapists are providing treatment
o A clinic or multi-clinic organization is NEVER permitted to state that the clinic or
organization is ‘CAMPT Certified’, because it is only individual Physiotherapists who can
be CAMPT Certified
3. NOTE that The CAMPT advertising standard is subject to change without notice as required by
the CAMPT executive, its Fellows or the International Federation of Manipulative Physical
Therapists (IFOMPT)