Activity 1

 Create a continuum of the following goods/services based on whether they are high in
search, experience or credence qualities:

 Clothing
 Television Repair
 Restaurant meals
 Legal Services
 Vacations
 Jewelry
 Root Canal therapy
 Automobile
 Auto repair
 Houses
 Medical Diagnosis
 Furniture
 Haircuts
 Child care

I I I I I I I I I I I I I I
 Activity 2

 Assume that you have a need for a service (e.g. TV Repair) keeping in mind the
consumer choice stages discussed – Need Recognition, Information search, Evaluation of
alternatives and Purchase

Service needed _______________________________________________

 Make an exhaustive list of information sources using which you would obtain
information about the service provider/firm that would satisfy your need

1.

2.

3.

4.

5.

 How would you evaluate the various alternatives before finally reaching a decision?