RUBRIC FOR INFOGRAPHICS
5 4
Design - Layout is organized and
 Layout uses consistent style
 Color Scheme - Color scheme has visual
 Fonts appeal and works with
content
- Fonts are legible and
consistent
Content -Appropriate terms,
 Terms, Facts vocab, jargon
 Quantity of data -More than enough data
 Quality of data to make claims
-Data clearly demonstrate
trend, claim etc.
- Data from good source
Clarity -Claim, main idea is
 Makes a claim obvious and easy to
 Efficiency understand
 Makes clear -No unnecessary graphics
impression or visuals
-Infographic makes a
good initial impression
Representation -Design elements are
 Design clearly informed by
complements content
content -Visuals show connection
 Careful choice of to content and create a
visuals visual flow
 Data visualization -Visualization fit the data
matches content and the claim
and claim
3 2 1
-Generally good layout -Layout could use -Layout is disorganized, -No layout or scheme-
-Has minor inconsistency improvement; no obvious organization just random elements,
or one distracting element -Two or more inconsistent -Layout distracts from colors, and fonts
- Color scheme clashes elements; content
-Hard to read fonts; -Colo scheme is confusing
-Layout distracts from
content
-One or two terms or -Not enough terms, -Lacking in appropriate -Not real data or facts are
jargon used incorrectly or vocab, jargon terminology present
without explanation -Data is sparse -Not enough facts or data
-Adequate amount of -Data might not -Data is from poor or
data demonstrate the trend or questionable source
- Data demonstrate trend, claim
claim etc. - Data from good source
- Data from good source
-Claim, main idea is -Claim, main idea is made -Infographic makes a -Claim, main idea is
understandable -Some graphics or visuals poor initial impression missing
-No unnecessary graphics are unneeded -Confusing
or visuals
-Design elements are -Visualization fit the data -Design element and - Design elements and
clearly informed by and the claim visuals are odds with the visuals convey a meaning
content content or claims being contrary to the intent
-Visualization fit the data made
and the claim