COVID Communication Campaign

Request for Statement of

Released 7/28/2020 9:30 PM MDT Type Qualifications (RFSQ/SOIQ)
Open 7/28/2020 10:00 PM MDT Number CJ21-1
Close 8/12/2020 2:00 PM MDT Currency US Dollar

Sealed Until 8/12/2020 2:00 PM MDT

Contacts
Christopher Jennings
ctjennings@utah.gov

Commodity Codes
Commodity Code Description
Advertising including public relations and consulting services and advertising agency
82100 services and media placement and fulfillment and video production and video editing
services

29 July 2020
 Description

Issuing Procurement Unit State of Utah Division of Purchasing

Conducting Procurement Unit State of Utah Department of Health

REQUEST FOR STATEMENT OF QUALIFICATIONS

COVID Communications Campaign

SOLICITATION #CJ21-1

This Request for Statement of Qualifications (“RFSQ”) is issued in accordance with State of Utah Procurement Code, Utah Code
Annotated (UCA) Chapter 63G-6a, and applicable Rules found in the Utah Administrative Code (UAC). If any provision of this RFSQ
conflicts with the UCA or UAC, the UCA or UAC will take precedence.

Purpose of this Solicitation

The State of Utah, Division of Purchasing has issued this RFSQ to obtain statements of qualifications from companies interested in
providing a COVID Communications Campaign with the intent to award a contract under 63G-6a-1502 for Professional Services.

Background

The State of Utah launched a communication campaign in March 2020 to help educate the general and targeted
publics regarding the state’s response to COVID-19. To support the campaign, the Governor’s Office performed
an emergency request for proposal (RFP) to secure a marketing and communications firm. Through the
emergency RFP, the campaign ran two advertising phases to keep the public informed during the pandemic.

To continue the campaign through the end of the pandemic, the state is no longer able to operate the campaign
under the emergency RFP. Therefore, the Governor’s Office is seeking a new contract to continue the campaign
through an approved long-term procurement process.
Issuing Procurement Unit, Conducting Procurement Unit, and Solicitation Number

The State of Utah Division of Purchasing is the issuing procurement unit and the State of Utah Department of Health is the conducting
procurement unit for this RFSQ (referred to as “the State”). The reference number for this RFSQ is Solicitation #CJ21-1. This
solicitation number must be referred to on all bids, correspondence, and documentation submitted to the State relating to this RFSQ.

Additional Information:

The contract will operate under the Utah Department of Health as a one-year contract with the ability for the
state to renew on an annual basis for up to five years. The contract will begin September 1, 2020, and will be
renewed annually based on the current situation of the pandemic.

The budget for the campaign will be determined by state and federal funds dedicated to addressing the
coronavirus impacts. An annual budget may range from $0.00 to $5 million based on the needs and allocated
money to support communication activities.

Award of a contract will be made with the highest scoring firm based on the attached scoresheet. Cost will be
determined through direct negotiation based on what is reasonable to the conducting procurement unit.

Vendors are prohibited from communications regarding this RFSQ with the conducting procurement unit staff,
evaluation committee members, or other associated individuals EXCEPT the State of Utah Division of
Purchasing procurement officer overseeing this RFSQ.
Wherever in this RFSQ an item is defined by using a trade name, brand name, or a manufacturer and/or model
number, it is intended that the words, “or equivalent” apply; and invites the submission of equivalent products
by the Vendors.
Vendors may be required to submit product samples to assist the chief procurement officer or head of a
procurement unit with independent procurement authority in evaluating whether a procurement item meets the
specifications and other requirements set forth in the RFSQ. Product samples must be furnished free of charge
unless otherwise stated in the RFSQ, and if not destroyed by testing, will upon written request within any
deadline stated in the RFSQ, be returned at the Vendor's expense. Samples must be labeled or otherwise
identified as specified in the RFSQ by the procurement unit.
The State
reserves the right to conduct discussions with the Vendors who submit Statements of Qualification determined
to be reasonably susceptible of being selected for award.
Evaluation of Statements of Qualifications

Each Statement of Qualifications received shall be evaluated for responsiveness in as outlined in the Utah Procurement Code. Pursuant
to Administrative Rule R33-15-303, the Conducting Procurement Unit will evaluate the qualifications of all submitted responses and
will select the vendor who is most qualified for direct negotiations.

Any exceptions to the content of this RFSQ, including the prerequisites, must be protested in writing to the Division of Purchasing
prior to the closing date.

To be responsive and responsible Vendors must review and respond to the following sections of this RFSQ: Prerequisites, Buyer
Attachments, and Questions.

 The Prerequisites Section contains the objective criteria that will be used to evaluate the statement of qualifications, including
the mandatory minimum requirements and general requirements that Vendors must certify that they have read, understand,
and agree in order to submit a response.
 The Buyer Attachments Section contains the required State of Utah Terms and Conditions of the RFSQ, which are non-
negotiable, the General Provisions which apply to this RFSQ, and any additional required forms.
 The Questions Section contains the questions that Vendors are required to answer in order to submit their Statement of
Qualifications.

Vendors must review each section carefully.

 Required to View Event

Prerequisites Required to Enter Bid

1. Review the attached General Provisions.

2. The proposed Scope of Work has been attached to this RFSQ.
All proposals in response to this RFSQ will be evaluated in a manner consistent with the Utah
Procurement Code, Administrative Rules, policies and the evaluation criteria in this RFSQ. Offerors bear
3. sole responsibility for the items included or not included within the proposal submitted by the Offeror. Each
area of the evaluation criteria must be addressed in detail in the proposal.
4. No Cost included in proposal
5. Criteria point-by-point response not to exceed 10 pages.

29 July 2020
Buyer Attachments
1. Claim of Business Confidentiality Form
2. Changing your Time Zone
3. SOLICITATION-Utah-Department-of-Health-General-Provisions-Mar-2018.pdf
4. CJ21-1 Pandemic Communications Scoresheet v3 072820.xls
5. CJ21-1 Coronavirus communication Firm SOW.docx

29 July 2020
Questions Required Questions

Group 1: Acceptance of Prerequisites

Is Vendor presently or has Vendor ever been debarred, suspended, proposed for
1.1 debarment, or declared ineligible by any governmental department or agency, whether
international, national, state, or local?
If Offeror has any information that is not already provided within its proposal that if known to
the State would impact the State’s determination on offeror’s responsiveness for a contract
award (i.e., legal action, recent turn-over in major personnel, loss of a major contract, any
1.2 alleged violations of federal, state or local regulations, etc.), please mark “yes” to this
question and upload such information in the space provided below. Otherwise, please mark
“no”. Please see UCA 63G-6a-709 for additional details.
1.3 Please upload information impacting Offeror’s responsiveness here.
Vendor acknowledges that it must acquire and maintain all applicable federal, state, and
local licenses before the contract is entered into. Licenses must be maintained throughout
the entire contract period. Persons doing business as an Individual, Association, Partnership,
1.4 Corporation, or otherwise shall be registered with the Utah State Division of Corporations
and Commercial Code. NOTE: Forms and information on registration may be obtained by
calling (801) 530-4849 or toll free at 877-526-3994, or by accessing:
www.commerce.utah.gov.
Does Vendor have an outstanding tax lien in the State of Utah? If yes, Vendor must provide
1.5 a statement regarding its debarment or suspension.
Is Vendor an employee of the State of Utah? If yes, then Vendor must submit an external
1.6 employment form signed by Vendor's manager at the State of Utah.
Group 2: Vendor Information
2.1 Please provide your firm's legal company name.
Please provide your federal tax identification number. (If the vendor is sole proprietor please
2.2 do not provide your social security number.)
Please provide your firm's contact information for this contract, including the name, phone
2.3 number, and email address of your firm's authorized representative.
Please provide your ordering address and the remit to address. Please clearly identify each
2.4 address.
Please provide your firm's State of Utah Sales Tax ID Number. If you do not have a State of
2.5 Utah Sales Tax ID Number, please write "N/A".
2.6 Identify your firm's type of business.
Is Offeror (owners, principles, partners) a retiree currently receiving benefits through the
2.7 Utah Retirement Systems (URS)?
Group 3: Qualifications--Upload additional documents in Supplier Attachments if necessary
Please describe your qualifications to perform these services.
3.1 A point-by-point response to the criteria listed in the attached SOW and Scoresheet will be
scored. Response to the criteria not to exceed 10 pages.
Group 4: Vendor's Submission
Vendor understands and acknowledges that its response, including all uploaded documents,
will not be considered received by the State of Utah unless the Vendor clicks submit. Even if
Vendor uploads all required documents and responds to all required questions its response
will not be considered if it does not click submit. Offeror acknowledges that after completing
the solicitation it must click on the link in the left hand menu bar labeled “Review & Submit”,
4.1 then check the box under the “Certification” heading to certify their bid. Then click the blue
box labeled “Submit Response” in order to submit their bid. Once the response has been
submitted, Vendor will receive a confirmation that the response was successfully submitted.
Vendors who fail to submit their response will not have their response reviewed and will be
ineligible for further consideration under this solicitation.

29 July 2020