2020

Shopify Performance
Analytics

Vega Moon
Technologies in
association with
Piltil Digital
Solutions Private
Limited

1/28/2020
VMT Short Case Studies

Shopify Analytics Dashboard

www.rivieratowel.com
Riviera Towel is the manufacturer and importer of Turkish Beach Towels, Scarves, and Blankets. The owners of the
company approached us with their lack of sales and conversations concern in the 1st week of February. Gathering the
relevant data and researching the company’s previous modes of traffic and sales generation, which were none, we
stepped forward and suggested the company to commence the internet marketing and SEO techniques with us. Upon
their approval, we kick-started the search engine optimization for the Riviera Towel, starting with the most vital and
necessary step – Keyword research and analysis. Keeping in mind the company’s business model, their target audience
and the products they offer, we fetched a comprehensive list of relevant keywords to drive organic traffic. Based on the
keywords selected by the clients under our supervision, we began the on-page and off page optimization of the website,
promoting keywords on the various third-party sites via backline creation method, social media marketing & product
submission on various lists sites to generate required traffic. Within the span of 3 months the company witnessed a
staggering growth in its sales, which has indeed showed an increase by 96% in the first quarter of 2019 as compared to
the last quarter of 2018. The online store conversions too have shown a 59% steady hike accompanied with 60% total
increase in thenumber of orders.

We have started working on Riviera Towel at the starting of 2019. Please refer the above analytics in which
you can see the sale has increased by 96% in the first quarter of 2019 as compared to the last quarter of
2018.
 www.srknivesandswords.com
SR Knives and Swords came to us 2 years back, initially with the website redesigning requirements. The company deals in
the manufacturing and sourcing of a wide range of knives, swords and cutlery tools from the popular brands. Previously
made on the Shopify store only, the unresponsiveness and poor user interface were the roadblocks that obstructed the
company’s path to leads, sales and conversions. Making it not only an aesthetically appealing online website but also
functionally optimal and multi-device responsive, we tried to give the structure and the development of the current
store design a 360-degree turn. Seemingly content with the new visual and functional makeup of their website, the
owners decided to commence the internet marketing with us. Since we were fully in tune with the business model and
overall needs and requirements of the company from the beginning, it didn’t take us long to establish a full on SEO
campaign for the company, stretching from keyword research, analysis & promotion, on-page and off page optimization,
backlink creation, social median marketing and product submission on the various listing platforms. The result of our
dedicated and professional website designing and internet marketing can be seen in the analytics given below which
clearly indicates a 30% elevation in total sales and an impressive 11% increase in the total orders.

We are working for two years on this store. The client came to us to redesign his store and later started
digital marketing now he more than is satisfied with the store traffic & sales. Please see the analytics
attached below.
 www.shopib.uk

The online world is the glutton of value creation and the online visitors the onlookers of comfort and convenience, both
the factors that were far from reach in the previous website design and development of Shop IB. Lit with the un-
proportionate mix of different color palettes, improper display of products and a laidback and centuries-old user
interface, the website was falling short on every current UX and UI need and in turn failing to fulfill the customer
expectations, which were all accumulating to be a big mess with insignificant leads and poor sales numbers. The first
thing our team of designers started working on as soon as they get their hands on the website is give an updated and
saturated appearance to the website that stand tall on every front - user experience, user interface, usability,
functionality and aesthetics to help the visitors glide through the entire website and explore the various offerings the
company has under their umbrella. With the prior approval and after making the necessary changes, we flocked to the
next big matter in hand – conversions. Understanding the existing competition in the ecommerce business, we decided
to approach the marketing and promotion of Shop IB differently, focusing more than the social media optimization,
Google shopping ads for sales, & product submissions than search engine marketing, which we knew will pick up the
required space once the brand awareness increases and that’s what happened, the sales which are non-existent before,
after our assistance and hard work showcased an astonishing 186% hike within the span of two to three months with
staggering 106% boost in online store conversion rate.

This is a brand new store design & developed by us at the starting of 2019. We are also handling the
marketing part the Google shopping ads for sales and SEO for organic traffic and branding. See the attached
analytics below.
 www.suorinvape.com

Suorinvapeis the official US distributors of Suorin USAvaping device. With the rapid switch from conventional cigarettes
towards tobacco alternatives, the vaping industry with each passing year is establishing new grounds of success and
setting new benchmarks. More and more brands, finding the opportunity in this yet to be fully discovered industry is
stepping into it with their own versions and range of vaping devices and e-salts and liquids to explore the unexplored
horizons. Acting fast and making the utmost use of the high demand and low supply equation of economics, Suorinvape
at a very right time decided to take their business online, carrying the official distributorship of the Suorin USA. Handing
over to us the responsibility of making their business a brand, and offering them open new streams of revenue
generation, we didn’t leave a single stone unturned to help organically grow the traffic for the website. The targeted
and precise keyword selection and the calculated onpage and off page optimization, helped the company to score sales
of worth $ 222,920, which is nearly 83% in the short span of 6 months.

Since the last six months, we are working on this store. This is an e-liquid store based in the US. Please
check the analytics below to see the store performance.
 www.comemachines.com
Comemachines belongs to a very competitive and hard to crack industry with dozens of brands already having their
monopoly over the machinery and equipment industry. A tough nut to crack, the company required something robust
and sturdy in terms of design and UX to motivate the customers to stick to the website and go about exploring its wide
range. When we got hold of the existing Shopify website of Comemachines, we were easily able to make out why the
company isn’t scoring much in the sales front. With a negligible number of products gracing the home page of the
website and mundane typography marring its every corner, there isn’t much happening on the website to encourage the
customers to take the next step. Making up for the lack of pop, we redesigned the store from the scratch incorporating
features, enhanced the user interface and added the much-needed spark to the website with the few colour and font
modifications. To hit the bullseye, once the redesigning part was done and dusted, we switched to the internet
marketing part, making sure the company gets the require traffic, sales and conversions via organic methods of search
engine optimization. The keyword selection and promotion and the right channels of social media marketing helped the
company to ace the sales with 40% increase within 2 months, 22% increase in online store sessions and 21% increase in
online store conversion rate.

We have redesigned this store in the starting of 2019 and then after started the marketing part. Currently,
we are doing only the SEO of this store. Please check the analytics below.
 www.dsports11.com

When the owners of DSports 11 approached us 3 months back, they only had the concept with them, the rest they
asked us to help them with which is mainly website designing and developing and internet marketing. Targeting a niche
market of sports merchandise, the website demanded the colourful representation of the sports world. With over
dozens of categories and 100s of products in each, it was very easy for the visitors to get lost in the crowd, the reason
why we brainstormed a lot on the user interface to give the visitors a streamline tour of the website while making each
and every product easily accessible, no matter where the visitor is on the website at a particular movement. Pushing the
audience further along the sales funnel is our carefully orchestrated and executed social media marketing strategies that
included everything from Facebook Ad Campaigns, remarketing ads, Instagram promotion, product submissions, to
keyword optimization, bringing about a whopping and exceptional 40, 48,231 % increases in the sales and 5, 124%
increase in online store sessions.

This is our best performing store. We have created this store 3 months back and stared the Google Adwords
and paid social media marketing on FB and Instagram. Now per day sale is 16K to 20K Indian rupees. Please
check the analytics attached.