Lahore Leads University

Lahore – Pakistan
Final Term Examination Spring 2020
Paper: Principles Of Marketing Instructor’s Name: Bilal Saeed
Program: BSCS, BSSE Time Allowed: 24 HOURS
Total Marks. 40 Date:
Attempt all questions. All questions carry equal marks.
Q.1
Explain the Concept of ATL and BTL In the marketing with some examples. (5)
Q2.
Why demographic study is important for any organization explain in your own words. (5)

Q.3
Sales forecasting is an important tool for the organization to measure its future sales
How to calculate S.F in excel sheet. Write the formula and explain the function. (5)

Q4.
Why company use Trade Mark. Explain its importance with examples. (5)

Q.5
Explain the concept of value proposition and explain all possible types of value proposition in
your own words with examples (10)

Q6.
 Virtual merchandising
 Tonnage merchandising
 B2B Marketing