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  • A Project Report ON Marketing Strategies of Amul

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    This 3-page project report analyzes the marketing strategies of Amul, India's largest food product brand. It discusses Amul's cooperative business model and how it has allowed the brand to successfully market affordable dairy products nationwide for over 70 years through rural milk collection centers and competitive pricing. The report was submitted by a master's student to fulfill degree requirements and gain insight into Amul's marketing approach.

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    Amul Front Page

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    This 3-page project report analyzes the marketing strategies of Amul, India's largest food product brand. It discusses Amul's cooperative business model and how it has allowed the brand to successfully market affordable dairy products nationwide for over 70 years through rural milk collection centers and competitive pricing. The report was submitted by a master's student to fulfill degree requirements and gain insight into Amul's marketing approach.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    45 views1 page

    A Project Report ON Marketing Strategies of Amul

    Uploaded by

    anon_792919970
    This 3-page project report analyzes the marketing strategies of Amul, India's largest food product brand. It discusses Amul's cooperative business model and how it has allowed the brand to successfully market affordable dairy products nationwide for over 70 years through rural milk collection centers and competitive pricing. The report was submitted by a master's student to fulfill degree requirements and gain insight into Amul's marketing approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    A

    PROJECT REPORT

    ON

    MARKETING STRATEGIES OF AMUL

    SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF


    THE AWARD OF THE DEGREE OF MASTER OF COMMERCE

    SESSION 2019-2020

    Submitted To: Submitted By:

    Post Graduate Department of Commerce Bhavna

    PGGC-11, Chandigarh Roll No.18127/19

    PANJAB UNIVERSITY, CHANDIGARH

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