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Quickee Co. "Quick-Picks"
Quickee Co. "Quick-Picks"
QUICKEE Co.
“Quick-Picks”
By:
ALAMAR, QUEENIE GEM R.
BANAGUA, GLENN MATTHEW Q.
BAUTISTA, RENZO PHILIP L.
OPRECIO, ROLAYNE APRIL Z.
SANTOS, KAHLIL JAE B.
April 2019
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Introduction
doing manual tasks. As we cultivate to new approaches, people love to try out
new concepts and bizarre ways to rationalize things. Cooking is daily activity of
preparing food to satisfy hunger but due to workloads, we are claiming to find an
easiest, convenient, and eccentric ways of having an alternative food intake that
would satisfy our cravings for home-cooked meals. Students and employees are
usually fond of bringing packed lunch in their workplace. For instance, food
packed meals became an alternative rather than purchasing food from the
outside. It is also an advantage for saving money, and time allotted in buying
food. It allows them to have more control over the types of food they want to
bring.
easy to bring, quickly to eat and mess-free meal, it will help people to eat their
meals conveniently. It is a finger food made out of seasoned rice filled with meat
inside that is shaped like a ball. With this, Quick-Picks’ main goal is to provide
consumers satisfaction with easy but fulfilling food. The product's long term
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
people who are in a hurry. There are a lot of circumstances when students
become late for school and employees late for work that undergoes inability of
eating proper meals and instead, an intake of unhealthy foods such as fast food
and the like as a replacement. Forget about all those things. There is an easy
way to eat proper meals when you want to eat home-cooked meals with the
product “Quick-Picks.” The company called, Quickee, came up with the perfect
the work of preparing meals and save time allotment. They visualize on ensuring
the quality of the food, guaranteed healthy and tasty that fits perfectly for the
convenience of having finger bites on the go and the portability of carrying it.
Thus, it also aims to prevent harm for consumers to buy anywhere convenient to
them without the safety insurances. In addition to this, it will lessen the use of
and health security. In conclusion, the goal of the company is to provide quality
guaranteed food, lessen circumstances of food spilling, and to reduce the use of
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
The five proponents of the company called, Quickee, came from San
Beda College Alabang under ABM Strand of Senior High School Department in
the year 2018-2019 during their Research 114 class, handled by Ms. Josielyn
Mendoza. As a group, they were always known for revolutionizing products that
would lessen the inconvenience of customers and provide quality foods. It was
named Quickee from the root word “Quick” since their main focus is to provide
cuisines into unique, scrumptious, and hassle-free food that will leave satisfaction
to the customers as per the name of the company. They started producing
various products that are commercially successful due to its product quality and
best food alternative are as follows: To provide quality product to its customers,
on the movement of new innovative products in the areas where the company
operates, focus on customer needs and meet the customer needs at the lowest
CHAPTER 1
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
MARKETING PLAN
Market Overview:
food chains, convenience stores, and food stands. It has shown a steady growth
and food innovations started to emerge. Even though they prefer to eat promptly,
Filipinos are rice eaters and are likely to eat soup dishes. Adobo, Sinigang,
Tinola, and Caldereta, are some examples of Filipino cuisine that are loved and
issues like lack of time and hassle in preparation has become a hindrance for
people consuming food that are always on the go. However, there is a solution to
their cravings. Quick-Picks are designed to indulge consumers in the rich taste of
rice with dish combined to be eaten in a quick and easy way. It aims to provide a
comfort food that will be readily available at any given time of consumption.
above and those who are food enthusiast since it does not limit any individual
type.
since it became significant for people to bring packed meals and consume it at
any given time. Even though Quick-Picks is made to be the food that you will
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Porter’s Framework
Bargaining Power of
Rivalry of Competition: Customers: HIGH
HIGH The bargaining power of
Bargaining Power of
Supplier: HIGH The rivalry of competition customers is high because
is high because there are there are numerous food
The bargaining power of
multiple competitors in the companies that has a very
supplier is high because
Food industry. There are high demand. QuickPicks
the population of
new innovations in the is a developing food
consumers especially in
market that arise once in company and is new to the
the Philippines is high.
a while that rivals market that is why we
QuickPicks have to market our product
in order to be known.
SWOT Analysis
WEAKNESSES:
STRENGTHS:
- Convenience - Prone for concept imitation
- Uniqueness - Minimal capital
- Promotes food healthiness - Lack of reputation
- Different food choices - Catering limited areas
- Promoting local dishes - Seasonal menu
SWO
OPPORTUNITIES:
T
- Product development through locally THREATS:
sourced ingredients - New entrants in the field
- Potential for growth via food delivery
apps
- Increase in demand for convenient, - Rising cost of ingredients
healthy, & good tasting snack products
among filipino consumers Increase in
demand for convenient, healthy, & good
tasting snack products among filipino - Influence of well-established
consumers food companies
- Introduce new products
- Retail rent
- Possible affiliation with hospitals,
schools, gyms, etc.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Demand Study
DEMAND
2009 5,365,500 2,646,000
2010 5,748,750 2,835,000
2011 7,008,000 3,456,000
2012 7,829,250 3,861,000
2013 8,541,000 4,212,000
2014 9,198,000 4,536,000
2015 10,019,250 4,941,000
2016 12,428,250 6,129,000
2017 13,578,000 6,696,000
2018 15,001,500 7,398,000
Source: Paotsin
Demand Study #2
The table above represents the statistical data of annual supply and
demand for the company, Pao Tsin. It is a food kiosk located in food courts along
interviewed a staff working on the said company and we have gathered some
important information regarding its supply and demand. With that given
information, we have come up with a table showing its number of demand and
supply in a given period. As of the latest year, Pao Tsin opened their 274 th outlets
in the Philippines gaining more customers and demand. Furthermore, upon its
years. Due to the increase of demand, they triple the number of supplies
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
annually. The quantity of supply is lower than the number of demand since the
include students ranging from 17 years old and above, employees and workers,
and also non-working individuals. Students like to try out something that is new
and unique to their taste buds. Thus, students and employees are fond of
bringing packed meals, and snacks are consumed to satisfy their hunger. In this
case, the product would be perfectly available to meet their food indulgence
since it is convenient to bring and it will fulfill their appetite. Any individual who
wants to eat a snack and at the same time consume a heavy meal would
probably have the potential to consume our product. This provide satisfaction to
Market Research
The Market Survey was executed online for it was most accessible for the
Google Forms, a web-based application specifically used to create forms for data
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
collection purposes. Since cellphones are the most within our reach, we decided
to get their responses through answering it from the link we disseminated so that
it can easily be saved and processed. The app automatically generate results
and create charts to show its comparison. We have prepared 5 questions to meet
our market demands and to get their data accurately. Provided below is the
Table 1.1
a given classification. Most of the participants are students with the percentage of
85.6%. There are also employees who answered the survey with the percentage
Table 1.2
The table 1.2 displays the age of the participants ranging from 16 years
old and below, to 31 years old and above. Since most of them are students, the
highest percentage is ages ranging from 17-23 years old with the percentage of
75%, while next to it is ages ranging from 16 years old and below with the
percentage of 11.5%, 7.7% for those 31 years old and above, and 5.8% for those
Table 1.3
The table shows that most of the participants are female with the
Table 2.1
The table above expresses that there are 94.3% participants agreeing that
they feel irritated every time there is a food spill in their bag. It is visible that most
participants are bringing packed lunch which indicates the reason of their
approval. Meanwhile, there are least 5.7% who answered no from the question.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Table 2.2
meal that they may find easier to prepare and carry around. It gained 99% of
Table 2.3
Above all, Sisig has the most preferable choice that the respondents chose with
50 votes. Next to it is Adobo that has 49 votes, Sinigang with 41 votes and
Caldereta with 32. There were other choices which the respondents specify such
as: Chicken, Kare-kare, Bicol Express, Lechon, etc. This is to gather information
regarding the most preferable Filipino viand for the target consumers so that the
company would have the idea for the main flavor of viand in which we are going
to make.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Table 2.4
The table above displays the percentage of the assumed price for our
product, and it shows that the highest vote goes to the price ranging from ₱25-
50, with 47.6%. Next is the price ranging from ₱51-75 with 29.5%, ₱76-100 with
15.2%, and lastly there are still some who voted to be willing to pay from the
minimum price of ₱101 with 7.6%. This exemplifies the consumer’s willingness to
spend for our product. With that given information, we concluded that our product
must only be priced in between ₱25 up to ₱50 per pack with 3 pieces in it.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Table 2.5
The table shows the percentage of the market who would be wanting to
majority of respondents are willing to buy our product. Only 3.9% of the
respondents who are not interested to avail the Quick-Picks. The product we are
introducing are enticing to the target market since it is a unique finger food that
satisfies their desire of eating heavy meals. The convenience of consuming the
food is guaranteed and it comes very handy, in which they could bring anywhere.
It will greatly improve their eating habits and at the same time reduce the cost of
time in preparing the food. Therefore, they are much willing to avail the product
Product
with meat chunks inside. It is shaped like a ball for its best consumption. It is
inspired from Japanese sushi, whereas sticky rice would be used but instead of
having the same filling, we decided to put a twist, whereas local Filipino cuisines
are the stuff inside as its filling. Famous Filipino dishes such as Sinigang, Adobo,
and Caldereta, are the main flavors for our product. It is designed to promote our
local food, yet to keep up with the changes that we cultivate today. It is a unique
finger food, since we traditionally eat those meals on the table, platted and with
the usage of utensils, with the product Quick-Picks, it would diminish the use of
utensils, yet it tastes even more delicious than its original form. It can be eaten
anywhere, at any given time for its convenience upon bringing it.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Disposable paper food trays are used as packaging for Quickee’s Quick-
Picks. With this, sanitation is guaranteed due to the fact that the packaging is a
single-use, disposable tray. The proponents are also putting the environment into
Pricing
The pricing of each Quick-Picks is based from the price of the ingredients
that the proponents used and the results from the survey that was conducted.
Each set of Quick-Picks (3 pieces) costs ₱50.00 and has already been adjusted
based on the price of ingredients of the Quick-Picks and the utility expenses that
affects the price of the product. The price of the Quick-Picks depended on how
the market price of the ingredient is. The price takes into consideration the factor
Place
Quick-Picks will be located along the food courts inside the malls,
particularly in SM Las Piñas, Pergola BF, Village Square Alabang, and other
since it is most accessible to the target consumers. Most of the hangout places
that are typically visited by people is along Alabang and Parañaque City. Leasing
traffic. According to the latest market insights report, SM Las Piñas City has
Las Piñas City would be the selected location for Quikee’s Kiosk.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Promotion
For their physical advertising, they will be distributing free taste for the
people around the mall. Quickee will also use the power of Social Media through
it is free and accessible to people. The page will also serve as a tool for our
product to be known. The budget that will be used for advertising in social media
is free. To sum it up, Quickee will be using physical and non-physical advertising
Production Schedule
to the fact that their product is mainly composed of food which may spoil over
time. The product Quick-Picks is a ball shaped food that is ready to eat. Quick-
Picks contains rice and a portion of the customer’s chosen viand held in the
center of the food ball. The demand and supply will be checked weekly and be
Market Risks
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Quick picks is a new developed product released in the industry, for some
reasons it might have difficulties due to the fact that it has a lot of established
part of this maybe its customers, which already gained a high demand and
consistency of the product for it is new in the market. Also, there is a risk of
making customers instant trust and engage themselves with the product
enough and not seasonal to avoid the lack in supplies and since this is a new
product and the raw ingredients are perishable goods, they are more likely to be
spoiled when not bought. The taste of the food, ambiance of the place and even
the place itself are crucial because this will be the key to gain the customer’s
trust.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
CHAPTER 2
THE TECHNICAL DESCRIPTION
Product Concept
customers satisfaction when they are in a hurry. This Ready-To-Eat viand plus
rice are for instances wherein students, employees and other people forget about
their "baon". It is made up of a rice ball stuffed with Filipino viand. It is readily
available to their chosen food course that comes with variety of sauce that will
complete their savory cravings. Quickee aims to bring unconventional yet easeful
product that would change how they usually consume their food. This product
and convenience upon their food intake. The product Quick-Picks is a hassle-free
that, Quick-Picks are prepared in such a way that it gives consumers in a rush
the opportunity to satisfy their hunger while reducing the consumption of time.
With this, the sanitation of the said product is also a guarantee due to the
company’s proper care and usage of their equipment, and their monitored
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
but it is also considered as a full meal on account of its composition of rice and
viand.
Pinas City. The target consumers are students, teachers, office workers, and
nearby neighborhood. The researchers have seen that the place will be suitable
for putting up a kiosk because it is accessible and there are a lot of possible
The proposed kiosk was arranged properly. The kiosk was designed for
the workers to have a very conducive and very comfortable area while working.
This was meant to increase the efficiency and effectiveness of the working place
and reduce discomfort and difficulty that would definitely affect productivity.
Raw Materials
Quick-Picks’ Caldereta
Potatoes 40.00/kg
Carrots 35.00/kg
Bell Pepper 68.00/kg
Rice 32.00/kg
Quick-Picks’ Sinigang
Quick-Picks’ Sisig
Quick-Picks’ Adobo
t
Rice cooker 1 ₱1,080.00 ₱1,080.00
Gas stove 2 ₱1,095.00 ₱2,190.00
Frying Pan 1 ₱1,167.75 ₱1,167.75
Wok 2 ₱1,167.75 ₱2,335.50
Microwave 1 ₱2,995.00 ₱2,995.00
Food Container 5 ₱209.70 ₱1,048.50
Production Process
Lay out the Ingredients and the Equipment needed such as the adobo,
sisig and sticky rice. Cook the sticky rice according to the directions. Add about
1/4 cup more water per cup of rice to make it stickier. Ensure that you are
wearing a plastic gloves. Place a couple tablespoons of the cooked rice in the
center of you palm. Place your desired fillings on top of the rice. In this example,
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
we used adobo and sisig. Make sure that you separate the meat chunks from the
viand. Add about another tablespoon of rice on top of your fillings. Don't worry if it
doesn't completely cover the fillings. The rice from the bottom will come up to
cover the sides when you form the rice ball. Mold the rice into the palm of your
hand until it shapes into a ball. After that, just pour the sauce on top of the rice
Step 3:
Step 1: Step 2:
Form the
Prepare the Lay out the Step 4:
rice into
ingredients sticky rice Top the rice
your palm
and the with the ball with
until it
equipment meat the sauce
becomes
needed chunks
ball-shaped
Packaging
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Disposable paper food trays are used as packaging for Quickee’s Quick-
Picks. With this, sanitation is guaranteed due to the fact that the packaging is a
single-use, disposable tray. The proponents are also putting the environment into
Office supplies
Office Equipment
Utilities
Delivery
seller to customer, since the product is to be sold via kiosks. This is to ensure
that the product is given to the consumer in its freshest state. With this, Quick-
To ensure that Quick-Picks will always be in the best quality, Quickee will
integrate employees to let the customers raise their concern on what they want
the product to be and how can the company improve its product in parallel to the
customers' tastes. Quickee will continuously consider customers' opinion for the
company's further improvement. For the condition of food, we will count the
number of customers per day in order for us to know how much Quick-Picks we'll
be producing so that we can always give the customers a freshly cooked food
and nothing will come to waste. We'll see to it that they always receive a good
quality taste. For the equipment maintenance, we'll make sure that at the end of
the day, everything will be cleaned and be prepared to be ready for the next day.
The company will manage the expectations of the market and get ahead of it for
OF THE BUSINESS
VISION
society’s needs, taste and preferences rather than simply convincing our
MISSION
We aim for continuously generate awareness, interest and desire for our
industry.
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Type of Business
Organizational Structure
Description
Cashier Must College Good multitasking
to process Communication/
transaction. Verbal
Cashiers Communication
customers Product
have Knowledge
Basic (PC)
Computer
Knowledge
Attention to Detail
Sales
SAN BEDA COLLEGE ALABANG
Alabang Hills Village, Muntinlupa City
Positive Attitude
Punctuality
Dishwasher Responsible High school Minimal work
procedures.
Kiosk Must be able College Serve the
competently, and
as well as communicate
prepare in English
several
orders at
once.
identifying the hiring need, the position should be identified as available. The
company will scan the entire resumé passed by the aspiring applicants. This will
personal information written in the application form. Company will call the
applicants they think fit to the job vacancies. They will double check all
preliminary interview, the applicant should take a test that is part of job
important step in recruiting and selecting workers because this will give
assurance to the company that the candidate is honest and don't have a bad
record. The next process is the final interview where this will assure the
applicants that they are in process of the company. Applicant should pass and
secure all the Legal requirements the company requires and also need to