BIBLIOGRAPHY

BOOKS
1. C.R.Kothari, Research Methodology, Reprint edition 2006,
Newage International Publishers, Pp 2-3, 15, 37.
2. Philip Kotler, Marketing Management, 12th Edition, Prentice Hall
of India Private Ltd, 2005, pg 145
3. Roger D. Blackwell, Paul W. Miniard, James F. Engel,
Consumer Behavior, 9th Edition, Vikas Publishing House, pg-5
4. Leon G. Schiffman, Leslie Lazar Kanuk, Consumer Behavior, 8th
Edition, Prentice Hall of India Private Limited, pg1-5
5. Gibson G. Verdamani, Retail Management, 2nd Edition, Jaico
publishing House, pg1-3
6. Piyush Kumar Sinha, Dwarika Prasad Uniyal, Managing
Retailing, First Publish, Oxford University Press, pg 5-8
7. Kishore Biyani, It Happened in India, First Publish, Rupa.Co
8. Peter E Drucker, The Practice of Management, New York:
Harper & Row, 1954, pg 37
9. “Conceptual issues in Consumer behaviour” Ramesh Kumar,
Pearson Education, Pg-3
10. “Consumer Behavior”, David L. London and Albert J. Della
Bitta 14th Edition, Tata McGraw- Hill Publishing Company
Limited, Pg-5
11. “Consumer Behavior”, Del I Hawkins, Roger J Best, Kenneth
A Coney, Amit Mookerjee, Tata McGraw-Hill Publishing
Company Limited, Pg-6
12. “Shopper, Buyer and Consumer Behavior”, Jay D. Lindquist,
M. Joseph Sirgy, Second Edition, Biztantra
13. “Retailing”, J. Barry mason, Morris L. Mayer, Hazel F. Ezell,
Third Edition, BPI IRWIN Homewood, Illinois, Pg-132
14. “Retail Management”, Gibson G. Vedamani, Third Edition,
Jaico Publishing House, Pg-2
15. “Retail Management”, Michael Levy, Barton A Weitz, 5th
Edition, Tata McGraw-Hill publishing, Company Limited, Pg-108
JOURNALS
1. Friedman, M.: 1985, Consumer boycotts in the United States,
1970-1980: Contemporary events in historical perspective,
Journal of Consumer Affairs 19, 96-117
2. J.E. Slaughter, E.F. Sinar and S. Highhouse, Decoy effects and
attribute-level inferences, Journal of Applied Psychology 84,
823-828 (1999).
WEBSITES
1. Consumer Behavior - Family Purchasing Decisions Making
Process” Andy Mann, http://EzineArticles.com/?expert=Andy_
Mann
2. Marketing’s Powerful Weapon :Point-of-Purchase Advertising
Dr. J. R.Doc Ogden, http://EzineArticles.com/?expert=J_R_Doc_
Ogden
3. “The Attention of Your Customers With a Practical Approach
to Shop Decorating” Ann Y, http://EzineArticles.com/?expert=
Ann_ Y
4. “Carwash Marketing and Customer Retention” Ryan Carlson,
http://EzineArticles.com/?expert=Ryan _Carlson
5. “Promotional Items That Can Click Your Business” Gareth
Parkin, http://EzineArticles.com/?expert= Gareth_ Parkin
6. ‘ConsumerBehaviour’RonG.Maier,http://EzineArticles.com/?
expert=Ron_G_Maier