VICTORIA BAILS

DIGITAL MEDIA SPECIALIST

WORK EXPERIENCE

Campaign & Creative Specialist

corkboard concepts | Feb. 2020 - present
Set up advertising campaigns through Google Ads, Facebook Ads Manager,
and/or Simpli.fi
Track the progress of all active campaigns through Google Sheets to ensure
all campaigns meet their impression goal/advertising spend for the month
Manage internal branding through publishing weekly blogs and creating
CONTACT ME
social media content
victoriambails@outlook.com
Marketing Manager, Marketing Assistant
(724) 255-3526
Pittsburgh Festival Opera | Jan.-Feb. 2020, May-July 2019
Created Facebook, Twitter and Instagram content based the season’s
SKILLS SUMMARY programming
Social Media Management Created a month-long email campaign which generated $7,000 in revenue
Communicated with The Pittsburgh Post-Gazette, City Paper, the Trib, and
Social Media Advertising
Pittsburgh in the Round and facilitated reviews of each mainstage
Programmatic Advertising performance
Writing / Editing Increased Facebook organic reach by 61% compared to the 2018 season

Adobe Creative Suite

Co-Producer
Win At All Costs Podcast | Aug.. 2018 - April 2019
CERTIFICATIONS Created, managed new social media accounts
Created social media content based on content from podcast episodes
Google Ads Video Planned time to record new episodes around hosts, co-producers and any
Certification
guests' schedules

Google Ads Search Editorial Intern

Certification Pittsburgh Magazine | Jan.-April 2018
Pitched, researched, wrote and edited original story ideas for the weddings
Google Ads Display
and 412 blogs as well as the printed weddings magazine
Certification
Regularly exceeded the publication’s stories per week goal by completing
2-3 stories weekly
Google Ads Measurement
Translated requirements into polished, high-level designs
Certification
Sales Associate
Facebook Certified Sunglass Hut | Mar. 2018 - Feb. 2020
Digital Marketing
Create angles of storytelling to appeal to customers
Associate
Exceeded individual sales goals regularly by utilizing and adapting company
selling technique
Dedicated to customer satisfaction; 100% NPS customer reviews (Net
promoter score)
EDUCATIONAL HISTORY

Point Park University

B.A. Journalism, Advertising & Public Relations Minor | Aug. 2016 - Dec 2019