What Is A Lead

Magnet?
A lead magnet is a guide or checklist that is offered in exchange for an email
address.

The goal of a lead magnet is to maximise the number of leads you can generate
from your website and advertising.

The most effective lead magnets for custom builders and renovation specialists
provide valuable information that relates to where their prospective clients are in
the sales process.

If you are a design & build company your lead magnet will target the consumer
and provide a solution or answer to a question they may have before they start
on their design.

If you’re quoting plans, your lead magnet will target those consumers who
already have their designs done and are looking for a price.

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Your Lead Magnet Must Be
Specific
Your lead magnet must be specific
because the more targeted the
information, the higher quality lead
you are likely to attract.

You must solve a specific problem

by providing a specific solution that
relates to your niche & ideal client.

When you do this, you will

generate high quality leads that are
highly likely to progress through
your sales process and into a
building contract.

As a rule of thumb, the perfect lead

magnet will offer tremendous value
within 5 minutes of the opt-in.

For instance, if you are providing a

guide as a lead magnet, make sure
it specifies exactly what information
is being provided.

The best lead magnets we’ve seen

in the residential construction
industry are:

- Plan Range Download

- Price Lists
- Inclusions Lists
- Checklists
- Consumer Guides

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Your Lead Magnet Must Be
Valuable
Invest 80% of your time choosing the right headline!

The title of your lead magnet will determine its success, so make sure it appeals
to your ideal client.

If you are using a consumer guide as a lead magnet, make sure you address the
questions you get asked most frequently by your new enquiries. This will not
only save you time in answering the same questions, but it will also position you
as an industry expert.

Don’t hold anything back in the information you are delivering. Over deliver and
WOW your prospects.

Once you have created your lead magnet, place a dollar value on it. This raises
the perceived value of the free download and encourages consumption.

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How To Write Your
Lead Magnet
The best way is to set aside a little time, jump onto your computer and type out
your guide in one go.

Unfortunately, many builders simply don’t have the time to write out a detailed
consumer guide.

An easier way to write your lead magnet is to dictate the content. This allows you
to get your thoughts and content down without focusing on your typing and
grammar.

Smartphones have a built-in voice-to-text diction app, or you can record a voice
memo and send off the recording to a third-party transcription service.

Remember to use plain, simple English and no ‘builders jargon’ or acronyms that
may confuse your prospects. If you must use a building term, explain what it
means as though you were talking to a seven-year-old.

A confused prospect will simply stop reading and look for information elsewhere.

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Your Lead Magnet Must
Look Professional
Just because it’s free does not mean it
should look cheap!

Invest time, money and use

professional graphics & imagery to
ensure you are delivering the best
experience to your prospective client.

The graphic representing your lead

magnet will also determine its success
or failure, so engage a professional
graphic designer to make it look
appealing.

If your lead magnet is a consumer

guide, include images throughout to
break up the text and make it easier on
the eye.

Sub-headlines will also make it easier

for the skim readers to scan the
information.

Don’t forget to include your company

branding without making your lead
magnet ‘all about you’.

Finally, make sure all the text in your

lead magnet has been proofread to
catch any spelling or grammatical
errors.

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Your Lead Magnet Must Be
Delivered Instantly
Now you have a completed lead magnet with a graphic, the next step is to make
it available to potential clients.

Try to avoid making it instantly available on your website once it’s been
requested.

The whole point of a lead magnet is so you can get an email address in
exchange, so you’ll need to create an ‘opt-in’ page.

When a prospect opts in, you’ll deliver the lead magnet instantly via email. This
can be automated by using builders CRM software.

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 Don’t Have Time To Create
Your Own Lead Magnet?

Download A Ready-Made Lead

Magnet For Residential Home
Builders Here
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