PROPOSAL FOR DIGITAL MARKETING PROJECT

Submitted to
NEUTROGENA BRAND

Submitted by
XHALT DIGITAL MARKETING AGENCY (XHDMA)
Office no. 23, Zaildar plaza, Opposite Alshifa Eye Hospital
Morgah , Rawalpindi

December 04, 2019

COVER SHEET

Sr. No. Description

1. Cover Sheet
2. Executive Summary
3. Scope of Work
4. Project organization
5. Profile of Key Personnel
6. Prior Projects
7. Project Plan and Schedule
8. Budget

1. Executive Summary :
 The purpose of this digital marketing proposal is to give you a bit of information
about XHALT digital marketing agency and the various digital marketing services we
offer, along with information and pricing for a custom digital marketing solution based
on your needs. Based on our previous discussion, We feel like we are a good fit for
one another. Our team is excited to get to work helping you reach your marketing
goals.

At the end of this document, you’ll find a pricing table that includes the services
we’ve discussed previously. If after reviewing our full list of services you feel like the
items in the pricing table don’t fit your needs appropriately, just send us an email
and We’ll make any necessary changes.

Once you’re happy with the services and prices for your custom digital marketing
solution, go ahead and call us ,we’ll move forward from there!

The significant benefits of our digital marketing services will be:

1. Global reach of your brand
2. Lower marketing cost
3. Track able and measurable results
4. Targeting ideal customers
5. Improved customer conversion rate

2. Scope of work:

XHALT digital marketing agency is an end-to-end provider of digital marketing

services. Whether you’re looking for a turnkey managed strategy, an independent
audit, or services specific to a short-term campaign, our experience and approach
are sure to prove to be a valuable asset.

Our in-house services include:

 Web Design & Development
 Social Media
 Search Engine Optimization
 Pay-Per-Click
 Digital Content & Video

 WEB DESIGN & DEVELOPMENT

 Your website is the center of your digital presence. It’s one of the few places on the internet
where you can deliver your brand’s message free of distortion or distraction. XHALT ‘s web
development services are perfect for brands at any stage.

Our web development team can help you build your brand’s website from the ground up.
We specialize in building websites that tell a unique brand story while meeting the
expectations of today’s most discerning consumers.

If your website is already built but isn’t performing to expectations, we can perform a
detailed audit and work with you to improve site architecture, design, and responsiveness.
 SOCIAL MEDIA

Social Media has changed how brands communicate with their audiences forever. Whether
your business is a B2B or B2C brand, social media is a powerful way to build brand
awareness, build a positive image, and drive lead generation. We specialize in strategic
social media campaigns that focus on building and protecting a positive brand image,
creating loyalty among fans, and driving new leads for your business. Our full suite of social
media services includes:
 Social Strategy Development
 Social Media Consulting
 Social Media Advertising
 Community Engagement

 SEARCH ENGINE OPTIMIZATION

Billions of web browsing sessions begin with a search query every day. With more than a
billion websites competing for the top spot in search results, it can be difficult to drive traffic
to your site from search engines. At XHALT , we specialize in an innovative approach to SEO
that uses white-hat tactics to put your website at the top of your target audience’s searches.
Our SEO services include:
 Keyword Research
 Technical SEO
 Full SEO Audits
 SEO Consulting

Our data driven approach ensures that you understand the true ROI of your social media
efforts, and our team works tirelessly to improve the return on your investment in social
media.

 PAY-PER-CLICK
 More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts
your brand at the top of search results for queries relevant to your brand and audience. This
valuable advertising real estate can provide an immediate source of targeted traffic to your
website, driving conversions and contributing to revenue growth. Our PPC services include:
 PPC Strategy Development
 PPC Research
 Campaign Setup
 Turnkey PPC Campaigns
 PPC Optimization

At XHALT, we have extensive experience leveraging PPC to drive growth for our clients. Our
approach to PPC is data-driven, which allows us to deploy campaigns that focus on efficiency
and constant improvement.
 DIGITAL CONTENT & VIDEO

Content is the king of today’s marketing environment. The most successful brands in the
world have developed detailed content strategies that help them inspire, entertain, and
educate their target audiences. At XHALT , we specialize in helping our clients plan, produce,
and promote content that drives audience engagement and conversions. Our full suite of
content services includes:
 Digital Content Strategy
 Content Production
 Video Production
 Graphic Design
 Multi-language Content

Whether you’re producing blog posts, images, or videos, XHALT  can be trusted to support
your content marketing efforts.

3. Project Organization:
Our Social Media Marketing Process is given below step by step:

 Assign a Dedicated Social Media Manager to Your Account

You will be assigned a dedicated social media manager to develop your strategy and execute
it. This person will learn your business and be your primary contact. You will be able to
 communicate with your social media manager daily via email or schedule a call at a time
that is convenient for the both of us.

 Develop a Social Media Strategy that is Specific to Your Business

The first step we will take with your campaign is to perform research and develop your
strategy. We will do a competitive analysis, develop a buyer’s persona, and define an
effective content strategy. We will also develop advertising strategies and funnels for your
campaign to show you the roadmap to success.

 Develop Content Calendars, Website and Advertisements

Once you agree on the strategy we develop, we will start execution. We will develop social
media content and advertisements unique to your brand. For quality assurance, this content
can be prepared in a monthly content calendar. You will have an opportunity to review and
approve before anything goes live.

 Growth Optimization and Daily Maintenance

Our social media marketing services includes daily management and growth optimization.
We monitor all social media activity (comments, messages, and reviews), and aim to
respond within 24 hours. In addition, we will use organic tactics (hashtags, following,
contests, etc.) to grow your channels.

 Reporting and Communication

Your social media manager will prepare monthly reports for you to review. You will also
have 24/7 access to our reporting software to view your campaign’s progress at any time. In
terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss
progress.

4. Profile of Key Personnel

We have following experienced team members who will be responsible for project activities:

 Yasir Abbas (Project Director):

Built a successful e-commerce enterprise offering natural, holistic pet care products.
Performed market research and competitive analysis. Led product development and
sourcing process. Rapidly developed expertise in digital marketing and website
development, managing online presence, inbound/outbound marketing and email
marketing campaigns to maximize revenue and profitability.

 Hassan Irfan (Project Manager):

Developed marketing strategies while worked in conjunction with managers and sales
professionals at 8 auto dealerships in 3 separate markets. Established objectives and
accountabilities for each dealership and implemented new approaches and methods in
conducting daily business to achieve company revenue goals. Oversaw strategic growth in
all markets with record total volume of over 1700 automobiles sold as a direct result of
digital marketing campaigns in 2013.
 Yusra Ambreen (Digital marketing specialist) :
Designed and led a new lead-generation website project from the ground-up, resulting in
121% lead-form submissions increase year over year.

 Hamza rathor (Digital marketing specialist) :

Responsible for generating sales leads through various digital marketing platforms,
programs which resulted in a 22% increase in revenue. Managed $25,000 budget for various
lead generating programs

 Saad khan (Website & Digital Marketing Specialist)

Generated expense and advertising reports and provided analytical interpretation of reports

1. Redesigned intranet site and conducted employee training on administrative use of

intranet
2. Responsible for setup, function, content and graphics of new public website
3. Trained employees in seven franchise stores on administrative use of company web
site and software
4. Created content and graphics on four manufacturer OEM websites and numerous
third party websites
5. Established distribution and processes related to all web-based ADF-XML and HTML
vehicle lead inquiries in to the CRM database. Trouble-shoot technical issues

5. Prior Projects:

Here are few projects that we did in past:

Client: P&G
Category: Digital marketing
Project: Integrated creation of the global YouTube channel including its SEO optimization.
Optimised channel, playlists and every single video. Innovative editing of ~60 videos that
included enhanced P&G branding, animated call to action and selectable subtitles in ~10
languages.

Client: IKEA Poland
Category: Digital marketing
Project: Search engine campaigns.
 
More than 50 campaigns over the period of last 6 years. More than 10 000 active ads, more
than 40 000 active keywords and CTR above 10%.

Client: Samsung Poland
Category: Digital marketing
Project: The biggest search engine campaign for electronic devices in Poland.
 
Advanced use of Google Analytics and full integration of analytical tools allowed to optimise
the campaign on daily basis. Parallel to the optimisation the average CPC decreased.

Client: P&G
Category: Digital marketing
Project: Facebook - education activity on product advantages versus other categories.

Client: P&G
Category: Digital marketing
Project: Innovative regional 360-degree content package.
Regional content package included Facebook, ecommerce, i-media, apps etc.

6. Project Schedule:

Project Work schedule will be according to following table:

1. WORK SCHEDULE FOR VERSION 1.0

1. Creation of brand marketing strategy Week 1

 2. Creation of social media page Week 2
3. Design draft of brand website Week 2
4. Create brand website Week 3
5. SEO of brand website Week 6
6. Sign up for pay per click (Google ads) Week 7
7. Create 100 pieces of digital content Week 7
8. Create promotional videos Week 8
9. Influencer marketing (50 influencers) Week 9
10. Gather and analyse audience suggestions Week 10
11. Readjust marketing strategy Week 10
12. Handover all accounts to client Week 12

7. Project Budget

In this section, you’ll find a pricing table that includes the digital marketing services that we
feel are appropriate based on our previous discussion. If you have any questions or
comments, feel free to call us and ask.

If you agree that the services and price below meet your expectations, go ahead and
complete do the signature at the bottom of this page. Once we are notified of your
signature, We’ll reach out to schedule a kick-off call so that we can get things started.

Labour Overhead Material Other Total

Task Cost (Rs) Cost (Rs) Cost Cost (Rs)
(Rs)
Customer Data --
gathering and
25000 5000 30000
marketing strategy
creation for brand
Website design 8000 2000 10000
Website Creation 15000 5000 20000
SEO for website 8000 5000 13000
Content creation 5000 2000 7000
Influencer marketing 35000 5000 40000
Google ads 3000 2000 5000
Video creation 5000 1000 500 6500
Field Survey 2000 500 2500
FinalReport
(Interpretation of
2500 500 3000
Results)
Facebook ads 7000 500 7500
Instagram Ads 5000 500 5500
Total 150000

Acceptance Signature of client