Corporate strategy management

Assignement #1

LAGHRIB Siham

Pr. Karim GASSEMI. ENCG_Casablanca_S8/2020

Video 1 and 2

The word strategy had been used in the military and recently adopted fot business,
meaning commanding an army.

Army and companies needs strategies to use resources in the most different of way
and to establish the different position

Most strategies applied by companies they are successful have 4 elements in

commun:

1- Simple, consistend, long term gools

2- Deep analysis of the competitive environnement
3- Objectively and effectively exploit company resources
4- Strong willed leaders with solid decision making

Michel Porter : « strategy is about making choices, it’s about deliberately choosing to

be different »

i ZARA

Who makes the company strategy so successful « ZARA »

ZARA change the fashion industry new designs need only 3 weeks to have an
element stores starting from concept to reaching the store.

ZARA locks approx 50% of its stock by the start of the season

In this way if a new fashion trend appears the company can immediately reacts
and quickly produce
If there is no demand for an item ZARA simply discontinues productions : low
levels of stock and frequently adopted offering reduce the company
ZARA produce only in Spain and Europe where we can found « shorter
time » , «  faster replenishing of stock », « two week around »

KODAK
i

For many years Kodak dominated the photography market and was a leading
company industry. How even about 20 years ago film photography started to decline
and Kodak invest in new technologies for taking pictures with mobile phone, this not
work for them because they away from their niche

 The importance if strategy :

It is important to have the right direction for shinping the ocean if you don’t sell in the
right direction you probably will not cre about what you want to be.

- Excellent stategic decision is what gets you where you want to be

Question 1: What are the clarification made by professor porter in 2008 related
to strategy definition?

« strategy is about making choices, it’s about deliberately choosing to be different »

Question 3: what is the role of business strategy? And the mean caracteristics
of Zara's strategy?

ZARA change the fashion industry new designs need only 3 weeks to have an
element stores starting from concept to reaching the store.

ZARA locks approx 50% of its stock by the start of the season

In this way if a new fashion trend appears the company can immediately reacts
and quickly produce

If there is no demand for an item ZARA simply discontinues productions : low

levels of stock and frequently adopted offering reduce the company

ZARA produce only in Spain and Europe where we can found « shorter time » , « 
faster replenishing of stock », « two week around »
Video 3

Describe the main characteristics of strategic management.

 Explain why Macdonald's was doing great in a weak economy
 The strategy from Greek " strategos means" the art of the general in a war a
good strategy provides clear answers to four keys questions :
 Where do we compete?
 What unique value do we bring? “why our customers choose our product"
 What resources, capabilities do we utilize?
 How do we sustain unique value?

IKEA:

Sells relatively in Scandinavian County (Sweden, Norway, Finland...)

This choice of market has helped IKEA offer unique value, she's able to sell
inexpensive stylish furniture because they developed excellent design.

PRODUCT ARE DESIGNED FOR MASS PRODUCTION

- Manufacturing and shipping, style design makes IKEA difficult to imitate
"The competition would have to completely change how they design manufactures,
shipping their furniture.

But IKEA does not compete in the high furniture business and try to provide high
level of service and self manufacture

MINTZBERG:
“Sometimes strategy is more about what you actually do rather than what you intend
to do"

Question 4: What are the four questions to lead for a good strategy?

- Where do we compete?
-what unique value do we bring? " why our customers choose our product"
-what resources, capabilities do we utilize?
-how do we sustain unique value?
 Text book
Strategic planning refers to strategy formulation whereas strategic management is
the way of formulating, implementing and evaluating cross-functional decisions that
will help the organization to achieve the desired objectives and its purpose is to
create new opportunities for long-term planning. The strategic management process
is a logical, objective and systematic approach for making major decisions in an
organization and it is comprises of three stages:

Strategy formulation
Developing mission and mission, SWOT analysis, establishing long-term objectives,
designing and developing the company strategies.

Strategy implementation:
It is an action stage of strategic management which includes developing steps,
methods, and procedures to execute the strategy by creating strategy-supportive
culture.

Strategy evaluation:
It involves examining how the strategy has been implemented as well as the
outcomes of the strategy. Intuition also play a significant role in this process because
most people recognize that one can made good strategic decisions based on past
experiences, judgment and feelings. Apart from it, organization should also monitor
internal and external events and trends during this process so that timely changes
can be made as needed. Following are the certain key terms of strategic
management:

Competitive advantage
: A firm can do or owns something that rivals cannot do or own and keeping this as
its very important for long term success in an organization,
 
Strategist:
Individuals who are the most responsible for success or failure of organization.

Vision and mission statement

: Vision statement answers the question “What do we want to become?” and it is the
first step in strategic planning.

Questions 2: Describe the main characteristics of strategic management.

Explain why Macdonald's was doing great in a weak economy
'Strategic planning' can also be known as 'long-term planning or corporate planning'.
Those alternative names give some insight into the nature of strategic planning. It:

• considers the longer term (think of a time-horizon of about five years or beyond)

• considers the whole organization. Other characteristics of strategic planning are

that:

• it gives direction to the whole organization, and integrates its activities

• it considers all stakeholders

• it looks at how to gain a sustainable competitive advantage

• it relates the organization, its resources and competences to its environment.