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Warm Up A Stale Email List: Prepared by
Warm Up A Stale Email List: Prepared by
Email List
Prepared by
WARM UP A STALE EMAIL LIST WORKSHEET
WORKSHEET
2. Open up the PDF and complete the form fields.
2. Open the PDF and print all pages except the cover and closing
page. That way, you can save some printer ink.
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WARM UP A STALE EMAIL LIST WORKSHEET
So if this is the case with your list, before you start sending them
3 months worth of campaigns, you want to make sure they are still
interested in what you have to say.
Why?
So what do we suggest?
Hi {first name},
A while back you {action they took to get on your list}, likely because
you were looking to {solution desired}.
It’s been a while, and in case you don’t remember, my name is {your
name}, and I’m on a mission to {whatever you’ve set out to do}.
Using a mixture of {service a, service b, and service c}, I can help you
{whatever solution is desired}.
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WARM UP A STALE EMAIL LIST WORKSHEET
And I’d like to gift you the first guide: {name of your free thing here}.
(Yes, that means it’s free!)
I can’t wait to hear how you apply some of these concepts to your
{whatever their problem is} in order to {quick win they will achieve
by reading this guide}.
Keep an eye out for future emails from me {first name}. I have some
things in the works I know you’re going to like.
Hi {first name},
A while back you {action they took to get on your list}, likely because
you were looking for {product desired}.
It’s been a while, and in case you don’t remember, my name is {your
name}, and I’m on a mission to {whatever you’ve set out to do with
your product}.
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WARM UP A STALE EMAIL LIST WORKSHEET
I’m going to be sending you some useful how-to’s, tips, and special
offers.
And, as a thank you for signing up for our newsletter, I’d like to give
you an extra special bonus: {discount or other free thing here}
Keep an eye out for future emails from me {first name}. I have some
things coming your way I know you’re going to like.
• The Reminder – Here you want to remind the subscriber how they
got on your list. Did they sign up on your site? Did they download a
guide? This way, if they choose to unsubscribe, they are less likely
to click “I never signed up for this email list”. Too many of those
complaints can result in penalties from your EMS.
• The Tease – Tell them you are working on something new to pique
their curiosity. (Make sure this is true, otherwise you are just a liar.
But hey, new emails can be something new.)
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WARM UP A STALE EMAIL LIST WORKSHEET
Tweak the Warm ‘Em Up Email Script as needed, while making sure to
keep the elements described above intact.
Again, follow the same writing and revising rules you applied to your
welcome series and email campaigns. Don’t skip these just because you
have an email script in front of you!
Last but not least, it’s important to make these scripts your own. Use
your own words and a tone that fits well with your brand.
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