Tom Mutepc «MpegctaBpete ce6e!» «HeonpedenenHocmb — eduicmeeHHoe, @ YEM MOXHO ObIMs Yee0eHHEIM?, - SHTOHH Ma, Citigroup, rapa oTpena HHBeCTHUHi B Agni « Boas’ nepemex — HUYMO no cpasHeHutO Cc OLUyWeHUeM CoBcmeeHHOtt HukYemHocmu», - reHepan Spiik LIMHcekH, Papa OO beANHeHHoro KomuTeta Ha¥anbyikos Llitadoa BC CLUAConepxkaHne: Conepxanne 2 Tipequcnopue: # weptoacxat 22GeuieH 3 Baeqenue: Honaa solina, nosbil Ouszec 9 Yacts I. HOBBIM BU3HEC-HOBbI! KOHTEKCT. 16 Tnapa 1. TIpencraanas map satono: ace cramiar GHTBI 17 Tnaza 2. Cirl-Alt-Del: paspymenua neoSxonuner 29 Yacrs Il. HOBbIN BU3HEC-HOBAS TEXHOJIOPHA, 52 Tnapa 3. Hamepenyrse: kaTakman Gensne BopOTHENKOR 53 Tapa 4, Heropmatuoneste TexHonOrHH MeHsmOT Bce: KTO He ycmeM, TOT omo3qan 63 HOBBIM BH3HEC-HOBAS EHHOCTb 80 Tnapa 5. Or yentpa sarpar x nomoxenmo sBesbr mpeo6pasonanue PHPMBI TO OKaxaHIHO mpopeccuoxansubn: yenyr (PSF) 81 Tnapa 6. 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Tlepeocemicnene pont HHAHBUa: AHIHE B MApe, B KOTOpOM BEI - OpoHA........299 Tnapa 20. Teppas saqatta Gocca: Tanat-25 317 Tnapa 21. Berpevaiire soporo Gocca mpapar xeHuysxt! 345 Tuapa 22, Tlouam ace c camoro Havana oGpasoBaHle [14 20x KpeaTHBHOCTH yeepensocta B ceGe 356 HOBEIM BH3HEC-HOBBIE MOMHOMOWA 377 Tuapa 23. lymars HecTauiqapTHo: raskoe ANA MOMy'eHHa BbICOKOH AOSaBmeHHOH croumocra 378 Tuapa 24, B nowcxax mpesocxoctsa oTwer 3a TpH OKOMeHHA 392 Tnapa 25. Crpenmenie x npepockoncray 2 Bex pzspyiieuua nugepcTs0-50 410 Buwpaxenie aTopcKoll npisweremsHocT: 444 http: //books pchelov.com/ 2Npeancnosne: s yepToBcku B36eweH Mputeopereo peKata B 2002 roy # nomranca (GeaycnewHo) yOequTs CraHfopa atHynupoBaTs Moo cTenets MBA Bot novemy: @ Te BpemeHa, Korma A nonyyan cTeneHb, DeKaHom GusHec- wikonbi Goin PobGep Akannk. Ox sananca TakKe npoteccopom no GyxranTepcKaMy yueTy m, SyBy4n CTYAeHTOM, # noceujan ero yrnyGneHHeIl NeKYWOHHI KypC. 30 eT cnycta yengen [xaguka Ha TeneskpaHe. OH Jasan nakasaHiA 8 CBASH c d)Macko Enron. OH He TombKo Gbin YneHom coBeTa AMpeKTopos Enron, HO TaKKe Gbin Mpeacenatenem ayautopcKalt KoMMccHM. TeM He MeHee, OH SaRBNAN, WTO NOHATHA He MeN 0 ACeX TeX CTPAHHDX MaXHHaL|MAX, KOTOPBIe NPMBENK K KpyWeHKIO KoMnaHnn Korna Venosek, Gpiawmii rnaBok ayawra Enron ... nocnemHum GacTnoHom cbuaHcogoro KOHTpONA ... SaABNAeT 0 CBD «HEOCBeAOMNeHHOCTH», BOSHKAeT Bonpoc: Kak OH NpemcTasnan ce6e nonbsy oT npenogasaHvA e uke, AeKaHoM KoTOpoH Obin? SapyMbleanca 1M OH O Tom, KakMe ypoKM A waBNeKaN wa era «yrny6nenHora» Kypea no GyxranTepckomy yueTy? He cTouT W roBopyTs, To Moe oTHOWeHNe k cTeneHM MBA 4 k TpagMynoHHoMy GuaHec-o6pasosaHnin cTano fake euje Gonee HeNpHAsHEHHEIM, YeM GbUT0 AO cHX nop. (4Ta yke roBopuT o mHoraM.) To Ke caMae KacaeTcA HM Moera MHEHKA 06 o6wenpviHATEX MeTonax BeneHHA OvaHeca B YenoM Kak augue, ans meHa sTo siM4HaA npoGnema. Ho 6usHec — He a6crpaKyna 4 kacaeTca nusHo kaxqoro B STOM COCTOMT MABHbI CMBICN STO KH! 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TioabMM, KoTOpEle pasovaposaHo scnneckmBaioT pykaMu, Kora chenakHble MMB COopHiKe UepKOBHbKX THMHOB 3aKnapkn pasneTaTcA B pasHble CTOpoHel (TO NOTOM NpMBOAWT K na06peTeHMto CaMOKNeAWIMXCA MCTO4KOE Post-It) 506 YotepMer, Moz cTapbii mpyr uw coastop_KHurn «B nomcKax Mpesocxopcreay (1), OfHaxAbl 3anBMn xypHanncty: «Tom syacTayeT ce6a http: //books pchelov.com/ 3HeCMaCTHEIM 20 Tex Nop, NoKa He NpupeT 8 GeweHcTBon. Uro BepHo, TO BepHa. M celivac kak pas Takoli MaMeHT — 9 8 OeuleHcTae. lB OeweHCTBe, OT Tora, HTO A (M Gonbwoe Yncno niogeM ropasqo yMHeM MeHA) @ TeYeHne 25-30 nocnemHMx net HeycTaHHo KpH4an, BONANM H B3bIBANH No NoBoAY NpayeAyp GaHKpoTCTEA ... HO BCe 6e3 Tonky. Kaxkaas raga oToli KANT HaWMHaeTcA c «Tupane™ Mos o6aA Mbicne expaTye Takosa: moa .. 8 opraHMaauMex 4 MpaauTenbcTee ... 8 OCHOBHO cBDeM Macce oOnamaloT AOSpeIMn HaMepeHusMn. 1M HpaBUTCA ROGHBATECA peaynbTaTa. iM HPABMTCA NPHHOCHTe NoNbsy ApyTMM MOAAM Ho Ha KakQOM wary ... 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HeKoTopble HagHlBaloT 270 ABNEHMe CKOHUOM KOpnopaTHeHoh oTBeTcTaeHHOCTM”. AA HagbiBald oT HavanoM OGHOaNeHHOM AMYHOK oTBeTCTaeHHOCTH, MpeKpacHol BoaMOXHOCTHIO B9ATE CYAbOY B CBOM pykn http: //books pchelov.com/ 4ToGo! sta BoaMoxHocTe cTana peanbHocTHla, HaM HeOBXOgMMBI CBepWeHHO WHbIe OOwjecTaeHHBIe npaanna. HanpvMep, YHMBepCanbHble MeRUUMHCKHe NOCOGHA, He caRgaHHbIe c KoMNaHner LUnpokve BosMoxHocTH HenpepbiaHora NepeoByyeHHA, YaCTHHO NOAREPKMBAeMBIe MpaeurenscTaom. Texcnm, KoTOpbIMM bl MbI ynpasnan camocToTenbHO, HegaBncuMo oT Hawnx paboTogaTenelt Ho, npexme acero, HaM HYKHbI BONA, M CTpacTe, u 3HaHMA, “TOs! cnpaanTacA co cBanvawelicn Ha Hac, XOTHM MBI STOrO NM HET, OTBETCTREHHOCTEIO Qaiire He nonHomowii! Cgenaiire mewn Mpencenarenem cosera Aupektapoa, n CEO, n npeanpeHTom KoMnaHin Tom Inc. Bot vero a npowiy! ( flaKe ymansia!) A nioGnio SvaHec 8 ero nywwnx nporBneHnax. Ecnn pee uaeT o cTpemneHiin K pocty, 06 okasaHMn ycnyr, NPMBOAAWYX B BOCTOPT KNHEHTOB. A OcoGeHHO MOGMIO GuaHec 8 Nopy HoIHeWHHX nepeMeH. B STOT caMbi No-HacTOAWeMy BONWeGHbIM, XOTA W 80 MHOTOM nyralaUynlt, MOMeHT. Kpyton Gute: : BbIGopa HeT Ave Geaynepmtti anTuMHcT. A MHoroe NoBMman Ha cBoeM Beky. (ONeH mHaroe.) Cyposan felicTenTenbHocTe 4aBHo c xpycTom paanaanna Mon posoBble OvKA Viace xe Hapeice. He Ha To, ura YenoBeveckan npmpofa cTaHeT nyuue wan wc4esHeT ano... WNK xapHOCTS yiideT c AMUa semnn. B ycnoBnax HOBOA SKOHOMMKH FHOAH CMOTYT CTaTb CHbHEe, B3AB B CBOM PyKH OTBETCTEEHHOCTS 3a C8010 NPodeccnonanbHyid KusHE. A Haneloce, YTO MOQ TakKe CMOryT nony4aTe YAOBONECTAKE OT CBOEM HHCTHHKTHBHOM md6osHaTenbHOCTH W WSOpeTaTeNbHOCTH KOTOpbIe Ao cHX Nop BeCbMa smpqieKTHBHO NoAasNAWTCA GuSHEC-oOpasoBaHHeM M kopniopayamn Mnoxan HosocTe: y Hac HeT BbIGopa. Mukponpayeccopei BaabMyT Ha cebA BCIO pyTHHHyto paboTy. Mb! GymeM abIHyKAeHbI saHoBo dOpecTu ceOA, Kak 970 Mpowgowno, Kora MBI acTaBHAM dbepMbI M NpMUINH Ha daOpHkM, M NoTOM, Korda Hac BbIKAHYNI C NPOVSBOACTEA U Nepecenunn B HEOOCKDeOHI ANA Gene BOPOTHMYKOE Motpacatujaa HoBocTe (Ha oli estnag): y Hae HeT BbIGopa. Ham c samn OTKpbIBWHM ce6A saHoaG, He OCTaHeTCA HuMero MHOrO, KaK 30 BCeX chn Gapaxrateca, cTapanch HaywnTecA coafagath AOOABNeHHyIa CTOMMOCTE KaKHMe HnGyAb sHauMMeIM crocobom Kaxkaas raga kHurn HaunHaeTca c Tupantl Bupenna Moe o6wee angenne expaTye: BusHec — 2mo adopoao. BusHec — amo pocm, usoBpemetue, meopyecmeo u monbsa, Smo «Heeudumaa pyka» Adama Cuma, Vinu, Kak ebjpasunca HoGeneackudl naypeam Opedepuk Xailek, «npoyece cnoHmariian omxpeimus. Vnu Kak @bipasurca sxoHomucm J}xKoseq Liymnemep, cagpbla meopyeckoz0 paspyweHus». B cavem nysulem aude smo cosdaHue aewed, komopale Genaom XusHb MeHee OOpemenumentHoll, 4am oHa Geina 6 cpedHue eeka. 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A — cTapbii mapsk — yaaxaia Kopanesckni nor, Ho ewe Oonee A yeaxato Opwratickne NpeANpHMMaTenbcKne Toprogble KOMNAHMK, KOTOpeIe Goin sanoroM cera v KaTopple qpuHaHcupoBann Kopaoau nota AToMHbIe NOABoAHbIe MORK Ha NpoTAKeHMN nonyseKa GbINM HaUIMMn GecyeHHbIMn 3au\THHKAMM NpoTHE CoBeToB. 1 ace Ke MMEHHO ... 2KOHOMMKA: GongaH ... nocraanna Ha KoneHM Topavesa u Co., Korga Povanea PeliraH http: //books pchelov.com/ 7MooGewan pasopHT Wx c NOMOUWbIO NporpaMM! SeeanHbK BoliH. Virpa Goin okoHveHa, CopeTb! He MMenH cpefcTe, 4TOObI MepuTacA c HaMM cinaMn BaHec-xnry GbisaioT XOPOWHMH ... u nox. (KOHEMHO.) Baro waen coBepuleHHoro npenNpuATUA ... HecpasHeHHa. DaKT: TOT, y Koro AYSWINe MpaKTHKH M1 CaMbIe KOHKYPEHTHBIE PbIHKA ... NPaBHT MPOM He sepure? Cnpocure y ronnaHayes, alrnuwah MM aMepykaHyes KoTopble rocnogcTeoBann nocnegHne 500 net Sa6yabte o HelTpanuTete Awe KAY, NTO bi cornacuTece co ace, WTO A aflece ckaky. Ho A Hanetce, “TO. Korma @bi He CornacuTece... ab! He COTMACMTeCb APOCTHO. UTO abi GyAeTe HACTONbKO BHe ceOA, TO HaNHeTe .... YT0-To AenaTb. YTO-TO JIENIATb. Bakar Mbicnb, He Tak 1? (Kane Kopuunestin.) (Mpaaut Technicolor.) KynewutaynoHiibim MOMeHTOM Moelt HCTOPHM ... ACTOPHN 0 TOM, «aaNeM 2Ta Kanray ... GypeT HaprpoGue. (KynbMMHaYMOHHbI MOMeHT, MOrMnbHaA nauTa — BOSMOxHO, CTPaHHoe cOCeACTEO; NoAyMalite 06 sTOM, Karma BAM cTyKHeT 60). Sta MorMnbHan niuta, Ha KOTOPOK BbIceeHa snMTadus, KoTOpar A Gonee Bcero Kenan 6b na8eKaTe. A MMeHHO Towac J.Tirepe 1942-2003 OH Get cnenan sT0-HMOyAb No-HacronmeMy crommee, Ho ey He paspeuin HavanbHMK. Tocnoau, w36aeb MeHa ot storo! (V1, noxanyficra, corpn «2003», ecnn MoxHO.) C apyrofi cropani, @ aHata TouHO, “To Goi MHe xOTenoce NpoYeCTe Ha Moeli MorunbHoi naire: Towac J.Tirepe 1942-xorga-10 On Gein HrpoKom. He «Gbin Oorat». He «ctan sHamennt». He fake “ace Qenan npasnabto» Ckopee: «oH Gbin urpoKoM». JIpyramn cnoBaMu: OH He cMMeN @ CTOpOHKe, WHE cMoTpen, Kak KUSH MPOXOAKT MMMO ... B TO caMOe BpeMA, Kora B Mupe Mpowcxonnnn caMble Gonbwne cHeMrM 3a nocneAHMe HecKONbKO coT (ecnM He TeIcay) ner. Cornawaiitecs unu HeT 8 YeM-TO ApyroM, HO ecnM y Bac ecTe XoTe Kanna MecTHOCTH, MMM Byxa, WIM MyKecTaa, WM CHAbI, WAM SHEprAH, Bb OOAAHEI CornacnTaca ¢ STHM: Hao COMTH ¢ OBO4MHEI H CTaTe MrpOKOM, BbIGopa HET. http: //books pchelov.com/ 8BBenenne: HoBasl BOMHa, HOBbI 6usHec Hanagenne 11 cenTa6pa 2001 roa HeGonsuian rpynna sHaowyx Tonk 8 VinTepHeTe cbytmameHTanuctos yHnanna wuposyio cynepaepxasy. BaincHunocs, ¥To OBP, UPY, apmana TaHKos M nonHbii okeaH aBMaHOcyes M aTOMHEK nopNogOK He B COCTORHN MIPOTMBOCTORT CTPACTHOMY CTPEMMeHHN, —KOOPAMHHpOBaHHOMy O6wyeHnto W acKpoieaTensM AujyKOE no $3,19 3a WTyky Teppopicts! cosnann coBepwenHylo «euptyanblya oprannsaynion — GbicTpyia, rMOKyIO, KOBApHyiO H CTOViKyIO. Mlacne Vera, HECMOTPS Ha MHOKECTBEHHBIE Mpomaxn, 21H TeppopucTe! NOGANM BbICTABNeHHEK NPOTMB HX GlOpOKpATHYECKHX GeremoToB. Boston Globe: «@ snoxy, Kora TeppopucTel McnonbayioT CnyTHMKOBbIe Tener! M SaKOAMpOBAHHy!O SNeKTPOHHyIO MONTY, aMepHKaHCKHe cneycmyKODI BOOpYKMAKC —NpOTMB Hux GyMara u pyMKoH, a TaKKe apxanvecKMMu KOMNBIOTEpHEIMH CHCTeMaMH, HeCTIOCOOHBIMM O6WYaTECA ApyT c¢ ApyraM 9 ceHTAGpA B MoeM ponHoM Mopinetge HaynoHanbHbll reappeey sanepKan oaHora v3 19 TeppopicTos. Ho Gaga AakHbK HayNOHANbHoM reapANn He CoeaMHeHa © Gas0% paHHix LIPY, KoTOpaA Morna Ob! COOSWWNTe reapaeliuy, TO venoEek, KoTOporo OH OCTaHOBHN 3a MenKOe QOPOKHae HapyweHne, BKMONeH LIPY B cnncoK NoTeHUPanbHeX Teppopucros. Koro sTa MOXeT YAMBVTe? TonbKo He MeHA, LIPY He o6yaerca c OBP. Tem Oonee HHKOMy Ha YOnOpHEX denepanbHbx areHTcTa Me ronoay He npupeT CHNSOMITH Ao pasroBopa c 2TOK AepeBEHU|MHON Ha Mapnnenna KonTekcT Sto He KHWTa 0 BoHe c TeppopHaMoM. 1 8 To xe BpeMA TO KHMTa O BOrHE © Teppopvamam. Oa 0 HECOCTORTeNHOCTH opraHaaunii, npeaHasHaveHHEX 20a Apyrovi snoxu, «Hawa BoeHHaA cTpyktypa ceroHA, — Hanmcan agmupan Bunn Oyake, Obiewnit BMYe-npencenaTens KomuTeTa HavanbHnKos wTabos, — Ooina Mpuaywata wv BHenpeHa B0 apemeHa HanoneoHan. To xe MOKHO ckasaTe a SonbwnHcTee HAW GusHec-oprannaaynl, a vcKMO4eHHA, TaKHe Kak Dall 1 Wall- Mart, niwb noxTsepkgaloT npaBvno Crpyktypa apmnn npekpacHo nopxoguT gna npotneoctosHina (GblEWeMy) Coserckomy Coinay ... 4 coBceM He NogxoguT ANA GapbOb! c Anb-Kangoi. Tak, 4 Sears Obina oTAMHo npnenocoOnena ANA conepHuvectea c Mantgomery Ward ...u CoBepweHHo He roToea x Wal-Mart. IBM cHana ckantn c Control Data, Ho Gbina MpwaepeHa 8 MOMHOe saMeWaTeNbCTAO HOBOABAeHHbIM BbICKOYKO BunnoM Tefitcom. Merrill Lynch eso6panace Ha sepuimHy Bepxom Ha Bull Mus Ana Toro, \To6eI Nony4nTe MMHOK, Kora NosBunace Charles Schwab, KoTopaa HaMeHHna Bce Mpaevna pa6otb! 8 OpoxepcKom GuaHece. (MaxHO NpogoMKaTe GeckoHe4Ho.) KOHYeNHA Vayt naxe pasrogops! 0 «anptyanbHbx TaHKax». (Mpvapakn CunkoHoBol AonuH!?) BuptyanbHbil TaHK GymeT COCTOATE Ha MHOXeCTBa AUCKPETHBKK WacTeri — OfHa 4acTe M3 CeHCOpoB, APyran M3 BoOpyKeHMA, HesepontHo? Bpag nv. HefasHo 9 engen dotorpabnia congata, Aepkaswero B Pyke HOBI BOEHHDIM 2KBMBANeHT nynbTa ynpaBneHnA WrpoBOl MpncTaskor. HefasHnii THHeli@Kep, COBPeMeHHDIT PAROBOK AMcTAHUWOHHO yhpaenan MaunHol-poSoToM, ABxraauelicn no cMepTenbHo onacHbim ropam Apranncrana http: //books pchelov.com/ nBoenHble ocosHann HeaGxopuMocTs Tako nepemeHbI ... KaMOMHaYWK Gonbwel MoGunbHOCTH Ha none Gon M GonbWel cTaBK Ha HHdopmaynio AoBonbHo AaBHO. Ho Meno oKa3anocb MYYHTeNbHO TPyAHbIM ... BCMeACTEMe cKopee “KYsISTYpHBIX”, YeM TeXHONOTHYECKHX NHN Moi Hopi” neev3 ana Api CLUA ... c noasoneHa Moxammena Anu «Mopxali, Kak Ga6ouka; ab, Kak MYeNa». 3. Hopbi congar. Apmua cmeHuna ceoii noayHr “Byfb BceM, YeM MOKeUb Odio» Ha «A — apmma». MV gelicrantenbHo, @ AdpraticKom KoHdankTe gelicTena GHageMHbX CAND Mano HanOMHHann GeayMHble KaPTMHbI OKONHBX cpaxeHult | MypaBo wan KpoBaeeX noSomy II Muposor epoge abicanKn Ha 0. Visonanma axrwveckn, 8 KakQOl onepayvn GbINK sagelicTaOBaHb! He Gonbwe conpaT, eM Tanyee Ha pyke BoncTuy: apmnn oanHowex «3ameHa = BoopyKeHNA = Ha=— MHGPopMauMio—s ABNAeTCA o6eckyparkuBalollie HOBOCTbIO ANA TaHKMCTOB, - ckazan Bowepy ofmH reHepan. - Congatam ele npefctouT y3HaTb, YTO OCBeEAOMMEHHOCTb O NpowcXopALem Ha None 6oA MorkeT NpfjaTb He MeHbLUe yBepeHHOCTH, YeM Opyxnen. Kako caeur! fla, 270 «kynbtypHoe HameHeHMen! (MoKHO nM ynoTpeGnaTe TaKne cnoea 8 apmun?) BoopykeHwe 8 snfe KoMnbiOTepa uM Ha6opa faTunkoe CyWecTBeHHO oTAMYaeTcA OT caMoro GonbluOra TaHKa 8 OKpyre. (MIPOTHE HOBbKX eparas caMbii Gonbulon TaHkK He oYeHb-To npurogeH. To Ke KacaeTCA M caMoro Sonbworo aevaxocya unW NoABoRHaH nogKn.) 4, Hopoe opyxwe. Apmis npvebikna roBopuTe a «TaHKax» M capTunnepnny. Tenep> ova roBopuT 0 «Goeab cucTeMax Syayuyero». (CucTeMbl = BaxHae cnago. Ha 06 3ToM nose.) Matepuanbuble 06bexkTbI (TaHK) NpoTuB cucTeMbI» (IO)? Urpa cnos? Vnu rny6oknii capur Bo B3rnagax? Mie kaykeTca, BTopoe. Pexnama UPS gna vacTHbK KnMeHToB rac: «MlycTe sto caenaeT Bpayk» (1) To ecte UPS npegactaanser yenyrn norncTaMeckx cHCTeM ... B KOTOPbIX TPEKHMMA KOPUYHEBDIM TpySOBNK ABNAETCA ACerO Avil OHH, He caMOM BaXHOl, vacToto. KopnvHesniii rpysoank ana UPS ectb To xe, 4em aKHToaKa sanseTcA (NM Coacem ckopo cTaHeT) ANA apmun. MpexHee nogpaanenenne GE no npowssogcray Tpalicopmaropos Teneps HasbisaeTca GE MpombluinenHsie Cucremel. To, ¥To pabwe Obino npovsBogcTaeHHeIMK onepaynAMH cTapoHi SKOHOMMKH, HoIHe YAOBneTBopAeT BaXHEMWMe HYKAbI KNMeHTOB nocpeacTaoM uHdapmaynoHHo HaCBIWeHHhX pelleHHi ... NOGABMIO K HMM HECKoNbKO NpovseeneHHEX @ KuTae Tpaticd opmaropoa Kopoue, cucmemp! u ecmb pewexus, a ynpaenaem npoepammuoe obecneyenue. http: //books pchelov.com/ 129To BepHo ana UPS. Ona GE. fna Spuka Linnceku u Apmun CWA. 5, Hopaa onepatanan Mofen ynpasnenna. [epen nuyom HoBoro apara Hawel cnaGocTeia Net cTaHoBATcA KpOCCyHKyWOHaNbHBIe KOMMYHHiKayMM. Mexay Apmueli, notom 1 BBC. Mexay LIPY, OP 1 Tamaxvelt. B nio6oli KoMOnHauK Kak mpl y3HaeM, 4mo paspewunu npo6nemy? OtseT Ana MeHA a6conloTHO ACeH: Korfa TOMbKO UTO HaHaTbii 26-neTHni «onep» u3 LIPY cmoxeT KOHTaKTUpOBaTb ¢ TOMbKO YTO HaHATbIM 26-neTHUM areHTom OBP ... nocpefcTBOM HOBeMLUMX TeXHONOrMi ... M 6e3 HeoOxopMMocTM NnpeofoneBaTb YeTbIpe (NATb? WecTb?) ypoBHeli pykoBofMTenew B KakqoW U3 opranu3aynit. Mbl sce euje ganeKy, oveHb ManeKn oT Toro, M He no TexHMYecKHM MpHMHaM, HO NO NPMMMHAM, HMeIOUJM OTHOWEHHE K HeAOCTATONHO peBonoyMOHHO. OSopoHHal aHanuTuK Sloper Tomnca# cpashneaeT Uncen c AnekcaHapom KepeHickim, pycckwm pesonigyMoHepom, KoTOpbI Obin ceepriyT Gonbweankamn. Te oT (ckaxem) 57,5% go 64,5%. (Ann rae-To aKono.) Sto HeysepelHocTe, Bhi He sHaeTe BCero, HO BbI SHaeTe 4TO-TO, H Bbi SHAeTE Kak TO, 4T0 abl 3HAeTe, COOTHOCHTCA C TeM, Yero Abi He 3HaeTe. Heonpenenesnocrs. Bui cnpauusaere ce6a ee Haxodumes Mekcukanckuii sanue? Umo makoe Hem’? Sayem oH nyxwa? Sto HeonpenenenHocTe Bel sHaeme max mano, umo He sHaeme Cake, sadaeme nu ab! NpaeuNbHbIe eonpoce MoI celiuac kak pas 8 TaKOM nonoxeHHn Bee craekn 6uTet http: //books pchelov.com/ 20«MAMA, A [DE KE SIETHMK?» Saronosok v3 XypHana Economist 3a qekabpb 2002 roga «Mlomormre! B Ka6nHe ninoTos HiKora HET! ByAyT mW BNpenb aBHaKoMNaHiNA HyKAaTECA B JleTHMKax?» CyTe: NPOMBIULNeHHBI o6paseU, Global Hawk KoMnaHinu Grumman coBepwiian SecnocagoyHellt nepeneT c abMabasbi Sasapac 8 KanncopHnn 8 KOxHyro ABcTpaNiio... Ges nunota NopEPEMCA? ««3mo Opaka 6e3 npaeun.» Tax ymeepxdaem Mon Annep, 6biswuti CEO Xerox. A paccMampuean smy (pasy 6 Kayecmee eapuahma Has6aHUR KHUeU. B KOHUe MHE noKasanock, 4mo OnA HascaHUA KHUeU 2mo CNUUIKOM. Ho A 6CeM CepdueM 106110 ‘9mo usyMUMenbHOe, esynpe4Hoe ebicKasbieaHue. BCAKUU pas, Kak MbI MbimaeMcA ynpasnams Haweti Kapbepou, KopnopamueHou cmpamezuell, eocydapcmeom unu eoiiHoll, Mbi ece epeMA okasbieaeMcn ... 6 Opake 6e3 npacun. Npakmuveckue nocnedcmsun: HeseponmHbie! Ecnu Hem npasun, mo Kmo GI MbI HU Sbinu - adMupan uNU MeHedMep, MbI EbINUCbIEaeM YeKL, YMOGBI KOMNeHCUposams Ha xody. (To20a Kak 6 npouinoM «nO6opHUKU Npasum npousemanu, a npeonpukumamenu nony4anu «no pykam» unu xyxe.) Buraa crapka Net: putyanbi cuctemaTeckoro nnakupoBaHna Korna 8 cepegune 1970-x Moa GusHec-kapbepa ycneulHo cTapTosana, Koraa-To HenoGeaumbie CLA okaganich © 2KOHOMMYECKH SBN! _HOBORBNeHHEIM KOHKypeHTOM — AnoHver, Bee, 4To Aenanh snoHubl, Obia «xopoway — TaKoEO Gbino Bceobwee yOexneHne B oTseT ny4wne ymbi GVSHECa BbIAEHTANH NPeANOKEHNA O TOM, KaK HAM BbIKHTE 8 HOBbIX KOHKYpeHTHDIX ycNOBMAX, TakoBb! 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TO, YTO HE Npojasanace, HeMeANeHHO pacnponasanoc. «Heo6xoAMAMo NpMyYITS NoKyNaTeNA, TO y Bac BCe BPEMA HOBbIM, ObICTPO OBHOBNAIOWINCA ACCOPTHMeHT, — roBOpUT BOryKKA-CTOpM. - Tipvem cpa6oTan. Nokynarenn cTani Yaule 3aXKoquTS B MarasviH C YeMNbIO O3HAKOMMTCA C HOBMHKaMM, 4TO He 3aMeANMANO cKasaTECA Ha pesynbTaTax Williams-Sonoma.» Ctpemuect k nopaxkeHvis (4epT BosbMn!) 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Mockoneky nopaxeHne, Kak npasnno, osHavaeT, NTO KTO-TO BbiWeN 3a Npemenb! 3oHbI KOMpopTa uM MonpoGoBan \To-To HOBOE ... M NPOHTpaN ... W HSBNEK Ha STOrO NOMesHbIe yPOKN http: //books pchelov.com/ 26Heckoneko net Hasaq Economist anyénukosan cricok ceKpeToa ycnexa CunnkoHoso% gone. Bo rnase ero sHaunnace: «cTpemneHne « pucky>. Kak wamacTpaynn GbiNM npneepeHb! cyMMapHble pesymeTaTe! 20-TM TUNMMHbKK BeHMYPHbIx MHBECTHYIA («CTABOK) 4 Gbi oGanKpoTUnHKcD, 6 novecnn pi yObrrIn, 6 paGorann Goi «HopmansHa» 3 6b1 okagannch Gb! ycnewHbIM, 1 Goi eanna «axeK-noT». Mopo6vaa craTuctuka nokasbisaeT, uo waHcb! Ha ycnex pasHsiarca 1 K 20 (OK, # npeymenbwwata. JoSaebTe cloga «ycnewHen” n nonywnTe WaHchI Ha yenex 4 « 20.) B oNeHb MHOTMX KOMMaHKAX, MB ONEHD MHOTHX HeyAaYHbX Kapbepax, Mpaeunom Ne 1 Obit... wa6eraTe mOG0% YeHOr HeyAaY M CBASaHHbKK C HAMM pacctpoiicrs. Moe mHeHne: «Heynasun (akyne c HeBeposTHo cMenbiMn rimoTesaMM 4 HeBeposTHO yNOpHbIM TpyfoM!) — 3To To, K YeMy KOMMaHMM M OTAeNbHbIE MOgK AOMKHeI .. cTpemuTaca. Sio6ot yeHor. Bes HanpaxeHna ... aukorol... BaM_ He YAACTCA BEIMTPATE MNABHBI NPM, KOTOPEIA HaabIBAeTCA ... runepycnex B ApaKe-Ges- npaaun ! BAXKHEE, UEMYCNEX Tomac Miumentxacp¢p, okc-CEO Bertelsmann, >KaH-Mapn Meccbe, 3kc-CEO Vivendl, PoH Sommepe, 3Kc-CEO Deutsche Telecom STM Tpoe AKEHTH’MeEHOB — esponeliupl. Espone HYKHE! NpeANpMHMMaTeNn! EBpone HyKHO Gonbwe Muqnenbxochas, Meccbe u 3oMMeEpcOB Yok: CMenbie M YecTHble BAeHIA, KOTONbIE BLIKOAAT ¥3-Nog KOHTPONA, NpennonaraiouHe UenocTHOCTb, BaxHee Tak HasbIBaeMbIx YCreXOB TEHMA BONA, 3a 36 4acos fo ocbnuyanbHoro OB BABNEHHA 0 cosqaHH MenaprameHTa BHYTpEHHEN GesonacHocTa (27 espana 2003 rona) & Obun 8 BallMHrToHe, rme 4inTaN NeKUIAIO MHOTMM 6yaywynM nvgepam DBE Moa Matrpa coSpasumues: NOLHMIMMATE OMAr «100% NPOTHB HYNEBOIA [ECEKTHOCT». HECHT Ero roPno Migea Takoro ¢bnara, 470 passesaeTca Han aBvabazol Srnnk, npuHaANeXuT PeBamiOUMOHHOMy BOeHHOMY CTpaTery nonkoBHiky [DKoHy Bariay, KoToporo HeKaTOpBIe Hasbi8ai0T CaMBIM OpHTMHaNbHbIM CTpaTeroM NocheAHErd TeIcMENeTMA. TOT Ke Boll OnHaKAE! 32ABMAN OHOMY FeHEpaNy, YTO CNMLKOM MANO ero sETHMKOR FMBHET 8 TPEHMpOBONHEX NoeTAX. TOT Ke BoM, NeTUMKA KOTOpOrO pas6HNM CBOMK Nyse BOOpyKeHHbX Bparos B KOPElICKON BOMHE. http: //books pchelov.com/ 7«dynesan necberTuocte» — senvkii npuryn HeonpeneneHHocTa sTo 8 OBBMHBK yonoBMAX. Ho 8 ycnoBHAK cama cMepTe. FpncoenmHArecs. 100% npoTus KyneBalt aedextHocm Urpaiire u spinrppipalire B kunre «/{rpa Bcepbea» rypy nHHOBa\nii Marikn LUperiax npusoguT npoctol (Ho rny6axni) aprymenT. {na Tex, KTO, PyKOBOLCTAYACS MHTYNYMeN WK GesoTHeTHEIM CTpeMmeHHeM, CTPeMMTCA MHBECTHPOBATE B TeCTHpoBaHHe HeNpasepenHeK pel pasOuTbii Hoc cTaHeT OObIMHEIM DenoM. Ho ... caMbili akT acTynneHMA 8 ApaKy CHAbHO NOBbIWAeT WAHCbI BXOKAEHNA B OrPAHMVEHHBI KDyT MCTHHHEX YeMnMOHOB, cbopmupyioujnx 4epte! HeseposTHoro SaBrpa A Te, kro npaveT ronoay # necoK? Te, KTo ucnonbayeT MeTogt! 1980-xn 1990- x, Ha npmmep Kaizen? Te, kTa CTpeMTCA chenaTe CBO MponyKT “uyTe AYSUWe, YeM Buepay? lymato, 470 OHM abpeveHel. Bre npOMcxOgMT Tak ObICTpa, WTO AaTAHNe AIP He MpnHOcHT yenexa. ToMbKO HaCTOAL\Ne UTpOKH, xBaTAIOU\HECA 3a KAKAYH MDEW, Ta MpHxXOAHT B ronoBy, ecnM oHa AOcTaTOYHa cyMacWeqUIaR, 4TOGDI 8 chyae yenexa HaMeHMTa Mp, VMeXOT WAHCbl Ha BboKMBAHHe. MHOrMe 43 TaKMx copaHronoB. crops 8 ore. C apyroii cTopoHti, Te HemHore, KTO yCTOMT, NpMBEAYT Hac 8 snoxy ucTHHHaro nepesonnoweHna ! KorTpactet Bbino PaGoma Ha acto KusHb (Kmo4eoe cnoao: kapbepa) Heyknioxan 6opoxpamus, maxeno koabinsiouyan K ycnexy Bnacme 6yxeanmepos Ocssaembie akmueb! 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HEOOXOQUMOCTe NPHHATS NepemeHti ((paKTHYECkH DaKe Gombe, 4eM “nepeMeHemr ... 3HavMTeNbHO GonbWWe) AANAETCA HacyWyHOK BPAr SACTOA BoT4To nvweT Bupmxuiia Moctpen 8 Kure «Bynyuyee M ero Bparin(1): «Hawn yBCTBa NO OTHOUIEHMO K 3apoxsaroUeMycA OyAyLLIeMy rOBOPAT a TOM, KTO MBI Kak JWMHOCTH WM Kak UMBATMZaUNA. MuljeM JM Mbl 3acTOA — perynupyemoro, ynpaanaemora mipa? Maw aiOupaem AHaMVGM — MUP 8 NpaYecce NocTORHHOrO CosMgaHnA, OTKDEITIA M KOHKYPEHUMM? LleHHM 1 Mol CTAOMNSHOCTE W KOHTPON MM SBOMIOLWO W NosHaHHe?... CHMTaeM JIM MBI, 4TO Nporpecc TpeOyeT UeHTpanvsaBaHHoro nniakypoBaHnA, wal BOCNpHHMMaeM ero Kak AeuyeHTpansoBaHHbth, sBOMOLWoHHEIA Npayecc? *KaKNeM AM Mb NpeAckasyeMocTH Wav HacnaxgaeMca ciopnpysamm? fea 3Tu nomioca, cTAGHAbHOCTS M AWHaMVaM, BCE cunbHee onpegensior Haul NONMTHMECKH, MHTeRNeKTYANbHlt M KyMETYpHEIh JaHgwadTer» Kappepa fixexa Yanva 8 kavectae rnasbi GE Gpina Gnectaueli. C TouKn apenna CosmaknA akyMaHepHon cToMMacTH TOM ropzoi, nereHAapHol, Ho (8 1980 roay) MeQawTenbHon KoMnaHnn, Ho He MeHee 3aMeNaTenbHbIM ObIN0 M TO, Kak oH NOCTORHHG HaMeHAN ... ceGA W KOMNaHHIO ... AO KOHa NpeObisaknA Ha nocty. Korga VidtepHeT sanenn o ce6e 8 nonkyi cuny, Yanuy ye Obino 3a 60, onHaKo oH BOCTPMHAN ero ¢ QeTCKHM SHTyaHaaMOM To mepe Toro, kak VnTepHeT Ha6upan cany, Yany npogoarnacun HoBbilt nye GE. Ox HaaBan ero... DYB.Com. DYB osHavaet «paapyulb cer GuaHecn, (2) Ta ecTe MopHWMM Ha Bosfyx STY YepToBy wTykKy ... Ao Toro, KaK 3TO chenaeT KOHKYpeHAA http: //books pchelov.com/ 30Murep Dpakep umeeT npvebiiky Bce NoHMMaTe npasuabHo. Ha 20 net pakewe ocranbHax. 91 yOekaeH, Yo OH ObiN npas, KorAa HemaBHo ckasan: «Kopnopauva, Kakori bi sHann ee nocnegHne 120 ner, ckopee acero He nepexvBeT cnepyiauyne 25 nev. C rOpMANVECKoK @ GMHAHCOBOM TONeK apeHMA, MOKET Obie, Ha He CO CTpYKTYpHOH M SKOHOMMYECKOI» Kean Kena — dbatrazep ... Ho HuKaK He paginkan. 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OpcoH Yanne 8 ponu Tappu Slarima 8 bunbme «TpeTHi Yenopex pokasan To ke WB GonbUlOM HCTOpMYecKOM KOHTeKcTe: «30 neT NpH Bopaxna npnHecnn Vranwn BofiHibl, Teppop, yOniicTaa 4 MaccoBble KPOBONPONMTHA, HO NpoMaBenK Ha cBeT Mukenaraxeno, NeoHapao aa Bunn 4 snoxy Boapaxnenna, B Llseriyapun Mbt wmeem Oparckyto m0608, 500 eT AeMoxpaTu mM Mpa — Mi TO OHM NpovaBenn Ha caer? Uacel c KykKyWuKoit.» KoHeuxo, 270 Hecnpageanuea. (nn HeT?) ! NPOCTO PASAYMBIBAA Onna v3 Movx mo6vMbxX KoMNaHMit Nocne~Hero BpeMeHH —Netscape. nn, TouHee, OHO va MOMX SHOSMMeX< KOMNaHM NocnegHera BpeMeHM Gbuta Netscape. Netscape pogunace. .. vameHiina Mvp... yMepna Bee ata 3a 5.ner. To MonM npegcTasneHMAM, HopManbHo. http: //books pchelov.com/ 32! 3TO B AYHKE Talirep Bygc — ny4uinit urpox 3a Bcto UcTopitio rontb¢pa (Ha AaHHbil MoMeHT). Yepes 20 neT OH GygeT BbICTyNaTb 8 COPEBHOBAHNAX BeTepaHOS Talirep Bygc: poqUNcA... 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He aHala, Ho ecny npHHaTs 80 BHMMaHHe Bce, WTO A Hao 0 KPyNHbKx NpovssonUTeNax NeKapCTA C Hx CKNOHHOCTBIO K THNepcAOXHOCTH YenaMaaiquMcA NpMcTpacTHem K G6pasosaHnid KOHTMOMepaTOB ... MK THM Aoporactosuum —npenaparam MOKHO CUNTaTE TaKyid oWeHKy snonHe cnpaseqnusoit He oTBeT: ruraHtomaHna Ecnm abi acosaeTe, To «rpaMoTHal MeHeAXMeHT» sanAeTCA yOXiYel ycnexa, TO ocTaeTca He Tak YK MHOrO, BepHO? A He 3HalO, TO «npaBMMbHO. (FI He HACTONEKO camoyseper.) Ho a yOexaeH, WTo 3Haia, “To sHaYNT “HenpasinbHa». (HacTonbK @ camoysepeH.) UTo xe HenpasunbHo? Bo apemeHa, Kora TpeGyeTcA rMOKoCTe, MATH B MpoTMEononoxHOM — HanpasneHHK yennuneats Macty, o6paa0abieaT KoHrnomepate... PYTO Komnannn patyiot 3a KOHrnomepaTe! v3 coobpaKeHnit «oibipexTuaHocTa» (ysaaneHne OT HeHYAHOM anMuHucTpaTMeHoM pa6oTai) m — “cmHeprun» (KoMGnHnposaHne akTMBOB KoMMaHNt ANA coaqaHMA HOBO cToMMocTY). 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Mpopeniste kniovesble noppaageneHii” B HoBbIe 1 paseiieaiouyie MecTa 18. YOeguiTec, 4To 8 BaWeli rnoBanbHolt cbupme no- HacTOAUemy MexXAyHapogHan KoMaHgla pykoBogMTenel 19. YMeHBUINTe UcneHHocTb cpenHiix MeHespKepoB Ha 90% 20. Yupegute Hopyto 100% nogkoHTponbHyto BouepHioro KOMNHaviio (a 3aTeM ele OnHy) http: //books pchelov.com/ 40UacTHoe pewienin : enMBaliTecb KpacHBo Celiac He BpeMA CTPONTS 3aMKM, OKPYKEHHBIe SaWMTHEIMM pBaMn ... a 3TO VIMeHHO To, eM ABAAIOTCA “KOHTNoMepaTE). BpeMAa cosMmaTe. «MornouweHna, — ckagan Gbiewnii rapa Reuters Mutep 2}ka6, — 270 nokynka peiHONHaM Aon. Ham HeOGxoANMO CosnaBaTb pbIHKN. B oTOM BCA pasha.» Mpenectio B cyujHocTm, @ noHnmaia, WTo nornoweHHs urpaioT onpeneneHHyt pond. Ho OHM DOMmHS! CnegOBaTe cxeMe, NPHMeHEHHON J}KoHOM YaMOepcam B Cisco. keKom Yenvem 8 GE. [koHom PeHom 8 peknamHom cyneparentcrae Omnicom. Taxne TornoweHHA He NoApasymesaioT npnOOpeTeHHe OAHOTO HenoBopoTAMBOrO ruraHTa ApyTM, OHM HayeneHbI Ha NpMOOpeTeHHe MHHOBAyWWT. He “Banoable» nornoweHnA, a, ckopee, CeyManvanpoBable NornoweHne, cKpOMHOra pasMepa M Ha CTaRMM noppema KoHeyHo, BcTpavBaHne cneuMannanposaHHo KomnaHnn 8 KpynHyia — Henerkan sagava. MornoweHna — 270 Bod6we Henerkan sanava. Sauacryio Mpobpetatens pactanbieaeT camble caeTAble HaMeXMb! APKMX 38630, Mpno6peTeHHon KoMnannn, 1 Te yxonaT. Ho HeKoTopele KoMnaHnM, HanpuMep Cisco HayMMnce NpemoTEpaujare KPOBONycKAHKE HM yMeHT HaNPaENATe TBOPYECKHi OTOH cneuanncTos He TonbKo Ha pacwMpeHne pbIHONHoro NpocTpaHcTea, Ho M Ha Nanbay xaneHToa KoMnaHMW-nokynaTena Dpyrim cnocoGom kpacvBoro cAMAHMA AANReTCA CAMAHHE ... BPTYANLHOE VrepHeT meHser ace! (Kak acermal) (Cm. Tnaey 4.) «Buptyanvsayua, — nnwet Puvapa Posexpaky 8 HayMMTenbHon KHure «Havano eupTyansHoro rocypapcTea», — eCTe npvaHatwe Taro, “To TeppHTopvanbHbit pasMax He ABNAETCA peweHHeM SKOHOMMMECKHX NpoGNeM... SKOHOMMMECKMA QOCTyN AOMKEH NpHiiTh Ha cMeHY yeennuneaowemycn pasmepy BnageHHi.» Pasmep — ToT «cTapbiii> pasmep, Kak MivnMym, — Gonbwe He HyKeH. KommaHnn cnocoGHb! QOCTHMS npenMyuecTe paaMepa — To ecTb Gonbulen cad6ont! AelicTeMli — apyrmMm cpencTeamu, NOMMMO Mpasa co6cTseHHacTH. Mpawe rosops, npeanpuatne v3 ogHoro venoBeKa, paGoTaiowjero He BbIKONA V3 OMA, MOKET HaXOpMTECA @ NPAMOM KOHTaKTe co BCeM MupoM M o6fagat> HEBeposTHDIM PasMepoM HM BOIMOXHOCTAMM — NpHTOM He anager soobuwe HEM Bolon: oObem M WMpoTa — He opHo M To xe. JlocTyn M cARSH ... cunbHee, eM coBcTseHHocTe ! CNEWMANMCTbI OMA? Tipw Ysn4e GE npno6pena cabiwe 100 KomnaHiii. MoxeTe Ha3BaT> Wx? A Mory Ha3BaTS TombKo onty: RCA, Ta 4TO BepHyfia NBC 8 sIOHO CeMbiM. BbiBO: BCE OCTaMbHble ObiN GeSbIMAHHEIMA, NOXOKMMM Ha GE Capital, 8 ¥aCTHOCTM, 8 TOM, YTO GbUTM AYIUMMN 8 CBOEM Aene, cpeaHero pasMepa, cheuanvsyposakHeiMn KoMMaHiAMA ! 7 «BONBUIX» ADEN PexomeHaauin ana pasMbILINeHMA Han «KoHCONMAaueli» 1, Bonbuioli + Gonbuoli = Katactporpa. (Mo ctarucriike.) (McKnio4eHie: Citigroup) http: //books pchelov.com/ 412. Walch! Ha AocTIDKeHHHe «npoeKTHOii CHHepriiy MPH CMeWeHIIM ABYX GONbLUX «kyMbtypn: 10%. 3. Bonbuioli (GE, Cisco, Omnicom) + knaccHBili cneypranuer = yonex. Ecrit, KoHeYHO, BbI HaMepeHbI AeNaTe BCe HEOSXOAMMOe ANA YAep\KaHitA ... NYMUIMX TanaHTOB. 4, Tlpeumyujectsa pasMepa MoryT 6biTb AOCTHTHYTEI NpH sHaYiITeNbHO MeHbINEM pasmepe, ¥em Kaxerca. 5. OGutii rpex: atakyeman GonbuwiIMH, cpenHAR NocpencTBeHHOCTe cnHBaeTcA co ‘cpeaseli nocpenctsenHoctbWo. Pesynbrar: GonbuaA NocpencTBeHHOCTS ... nH xyxe. 6. Mp i060 pasMepe, ecnut opraniisayia HanaxeHa M1 ccboKycHpoBala, MoxHO BBINTpaTb MoKaNbHo MMH moGanbHo. 7. ANbAHCEI NPHHOCAT Gonbule NOMbsbI, YeM CNMIAHIIA, H ABNALOTCA cyLYecTBEHHO Gonee noABIDKHEIMI. XOTMTE NAP? Kak nonadatom 2ueanmsi? Ho eb! He Moxkeme npedcmasums KpywleHun Wall-Mart unu Dell, eepHo? A owywuato npuMepHo mo xe. Ho 6cnoMHUM cnucoK 1917 2oda: kmo mozda Moz npedcmaeums cmepms Big Steel? Kpywenue Seaes? K Mou 30-nemHuM YumamenaM: Oepxy napu, 4mo Kozda 6b! GocmueKeMe Moezo sospacma, Wall-‘Mart u Dell 6yoym mu6o Mepmebi, nu6o 6 ynadxe. POSOBbIM CHEHAPHIA OT npwHyynos Kaizen k npxHupny nonpeskn BeTBelt CM. o BbirovaX NpaBANHolt nogpeskn. Mnoxoe pewiene: nocteneHHocTe EcTe ona Beuyb, KOTopyig BbI He HaligeTe HH y Xomena, HA @ KaKOM WHOM payoranbHom aHanvae: «MoGexmaioT MenneHHble u cTaunbHble, AenaiiTe onMH OcTopoxHbir war 3a pas» Boioce, To “ocTopoxHbien peTcHMe warm He paGoTar. QnA pewernA mpoGnem, croawjwx ceroHa nepea CEO, TpeGyioTcr Gonbune cava ... ConbUKe nak... TATAHTCKMe PucKA Beem npnxogurcs cTankneaTece c 2Toii npoSnemoii... KoTopan 8 GykBanbHom ewpiene anpenenuT cyfb6y Hay. B neKa6pe 2002 raga Xaabep KomTec, Ouiewnit cnaea LWseviyapexoro MxcTuTyTa nepemoeex uccnenoBaHuli u a6pasoBaHie, oGpatunca K CBOMM cOOTeveCTaeHHWKaM C pesKMM samaneHMem: «TpyaHo MpeacraeuTe cee uiseviyapya rosopawero: «A xoWy vaMeHHT® Mp» ... Ham cneayeT Ganbwe puckoBaTe» FNoys! HaWHaIOT BbIpAkaT sanosqanble COMHEHWA OTHOCMTeNbHO MpeMMyuecTs fmy6oKo YKOpeHMeWeroCA KyABTYpHOrO NpWHYNNA «He packasMeate nopky. Xngexn Linpakaga, XMMMK, OAH Ha HeMHOrHx (TO yOMBHTeNDHO) AMOHCKHX. HoGeneackx NaypeaTos, yraepxaaer, 470 ero cTpaHa ucnbITbIeAeT ruraHTcKoe oTcTapalie 8 Hay4HOr cihepe. OH caRabIBaeT 270 c 3anoxeHHoM a reHax KyNbTypOM BOSRENbIBAHNA PCA, 8 KOTOPOM «yHHKaNHOCTe NomaaNAETCAY. FINOHcKE yueHbIe Mpopsuraiarcs no cayxk6e no npMHyny cTapwHHCTEa. OH aepaT a KOHCeHCYC M, B http: //books pchelov.com/ 42oTaMsMe OT aMepnKatcKnx Konner, He ogo6ps0T cnopel. Craaka Ha Kaizen («HenpepsieHoe ynysweHne») B ANGHcKOM aBTOMOGMMeHOA uM cTanenuTeliHon oTpacnax oTpakaeTca Ha AMOHCKON Hayke. LUIMpukaga Takxe oTMeYaeT HeocTaTOK KOHKYPeHUMM MW KPHTMMeCKOrO NOAXoMa, “TO peako OTMMYaeTCA OT MpaKTHKn OTKPBITOM «skcNepTHOM OYeHKM», xapaKTepHor ANA Haykn CLUA. AnoHcKHi yer Cwrokypo Manabe rosopwr. «ToGo! sacTaeuTh nigel copesHosaTaca, HaM (anoHyaM) HeoGxopMMo Ha6aeHTECA OT rapaHTHpOBAHHoN saHATACTH» Usevivapua u SnonWa. [lee oveHb pasHble cTpatbl. OnuH AnarHos: 80 Bpemela ckasKoo6pasHek NepeMeH nacTeneHHOCT CTaHOBHTCA BparoMm HaapaTe nocTeneHHocTe «aparam» — He AOcTaTONHO cunbHo. MoxeT Obie cxyguinii apary? Sta He MOA wpes. AI nogamMcTBoBaN ee y HavanbHnKa Menna- na6oparopun MIT Hukonaca Herpononte: «MocrenewHocts — xyawmii spar WHHOBaYnA.» MevanbHeli dakr: KpynHble oprakvaaum ... no cBoei npupone NopsepxeHtl eli. HeBaKHO, HACKoNbKO Onarn ux HAMepeHMA, OHK PeAKO crocobHel Ha nepeMmelbl, HEOGxOAMMBIe ANA CyWeCTBOBAHHA B HenpescKasyeMbK yCnOBHAX Mostomy ... nosanaercs Wal-Mart. Bee npasnna meHatotca. HexoTopaie 13 POSHUYHBX TMraHTOB OKaSbIBaIOTCA COBepWeHHO He roToBbI. Kmart. Montgomery Ward. Bradlees. Hexotopnie, kak Sears, nepexneaioT apamaTu4ecknit nepesopoT W naGeraloT rHnboTHHt CebicwTech ¢ sTHM: GonbUIMHCTBO KpyNHBX NpeANpHATHA, KoTOpbIE BLOKNBAKIT B NPOTHBOCTORHIN ¢ HOBHYKAMM, NOCNe sTarO CTAHOBATCA MMlb TeHEIO camnx ce6a npexnx. Bee ewe KvBbI. Bee ewe KpynHble. Ho oHM Gonee He ykaabiBaioT Aopory HexoTopsle ace Ke nbiTatoTca YTo-To cnenaTe. B 2001 rony a npucyTeTadean np eeictynneHnn CEO onto 3 Kpyneliwinx ¢bnHaHcoabKx KoMmaHnlt Mupa. Macne pasrogapa 0 pesomayvOHHX vaMeHEHHEX B OTPAeNH M nNaHMpyeMol PeaKywn Ha Hx OH aABMN: “A He HaMepeH CHJeTe Tx, 4TOObI NpocnbiTs «KoponeM AYAMRBLyNKOB» Mpexpacha. Ho Tak peaKa Kak npasvno, npocto HeT apemeHn Ha «ynyyweHnar. Jlenaiite ebiGop «Yay4waTer ... WAM “paspywnTe mM nepectpouTd». Tac cupere: 2003 ropa Hena6exHo npenseuaeT nocnepHee Bonbue 4em nonosuHyaToe peweHine: paspyliaiire, paspywiaire «PaspywuiTe 4 nepectponTe» ... TakMM Obin (HanpHMep, H 2To GonbuIOM npumep) AeBn3 BeNNKOrO aMepnkaHickoro ya SaHATOCTH Paccmotpwm pesynbTaTel aHanuaa skoHOMHkn CLA. Mexay 1980 1 1998 roam MBI conan HeseposTHble 28 Mn. paGOUnX MecT. CAbIWe AAyx TpeTeM STHX MeeT ObiNl abICOKONNAMMBaeMBIMM, HM OONBWWAA HX 4aCTb 8 OTPACNAX, KOTOPEIK 20 1980 roga He cywjeeTaosano. (MBI onpopepran snosewee npeackasaHne MM AKoKKH chenanHoe wm a Havane 1980-x 0 TOM, WTO ace HoBbIe paoowe mecTa GynyT cosnasateca KoMnakHAMM Tuna Wendys. 3a ToT xe nepnon Eaponelicanit cows, HaceneHne KoTOparo Ha TpeTe Gonbue HaceneHna CLA, yMyapunca coagaTe 4 Ma pa6ounx mec. B vem pasHnya Mexay 29 MAH. 1 4 MAH. NoMMMG oNeBMAHEX 25 mnH.? OTBeT, 8 OCHOBHOM, COAEPANITCA 8 ABYx NPOCTEX ypaSHeHHAX (KOTA CyTe M He NpOcTa) http: //books pchelov.com/ 4B+29 minn. = -44 mnu. + 73 mn. + 4unu. = + 4 mnu. — 0 mnu. Amepukalym nonysnn 29 MnH. pa6ounx Meer, UMeA MyKeCTRO ... sa4acTyiO GecyepeMoHHo ... yHNNTOKMTE 44 mink. Apyrax pabounx mect. B Genegal Motors. B Ford. B Chrysler. B AT&T. B IBM. 3aTem Mal sameHunn 2TH 44 Mal. pabounx mecT Ha 73 Mn. apyrnx pabounx mect. B Microsoft. B Dell. B CNN. B Genetech. B Amgen. 8 Fidelity. B Charles Schwab. Eepaneiierii Cotas nonywnn caon MugepHble 4 MMH, HAMETO He YHMTOXNA M NM Ao6aene 4 MAH. HOBEX paONMx MeCT ... 8 o6wectsenHom cexrope. (HexoTOpbIe MHTepnpeTaynn u Tora xyKe. ECTh MHEHHe To MHAAMOHBI MeCT 8 YaCTHOM ceKTope GIN YHHMTOXeHDI C YeNbIO NpogoMkaTe Conepkar COTpYAHHKoB rocymapcTaeHHora cekTopa.) (Heyxenn Espone, Boxe ynacn, Tpe6yeTer Hetar PaHpus?(15)) Coser (saxtbil): ecnn Bam He xBaTaeT MyKecTaa YHMUTOKaTe pabowme mecra, aaM HiKOrAa He YAACTeA cosmaTe pabowne MeCTa & GONbUOM MacwiTabe A rosopto Tak notomy sro a .... PAHATIIK PASPYLUIEHMIA, ! CNPOCHTE CEBA a, ga... BOT Bbl... 42-neTHMh MeHeAKep, pykOBORAUIM NpoYeccoM NepecmoTpa CVCTEMBI MaTepHiafbHeix NoToKos 8 oApasweneHiia v3 200 coTPYBHMKOB Crpocure ce6a: GyeTe NM BbI «cOBEPWWEHCTBOBATS cHCTEMy», TOGbI «BacnonbsoBaTECA NpevMyulecTBaMn MTepHETa»? An Ke Bhi WBOBpETETE MAHH- Dell... OpMTAHaNHYKO M PeBAMOUOHHYIO MogeNb end NOcTABOK ... KOTOPAA CBOKM HakaNbcTBOM HarOHMT Ha Monet cTpaxy? ‘370 Balu BbiGop. (4epT BoseMn.) Moaymaiire 06 stom. (Kak cnenyer,) © ELE OfHO BAXKHOE CiOBO CREAN MovK Mio6MbIx repoes ECTS aBCTpicKnM akaHOMMCT P>KO3ed) LLIYMNeTep, aBTOP 3HAMEHMTOM hpasbl 0 TOM, TO SKOHOMMMECKHI YCNeX ABNAETCA CNEACTBMEM «BCNILK ‘TeopecKoro paspywieHiian « (kak u «paspyuleHHe» Kak M «TBOpYeCKOe>): GesynpeNHoe ciioB0 Ana OBbACHEHIA KVSHEHHO BaKHOM KOHLIENLAA Amepnka = nepesonnowenna Monyyaerca, To AMepwka CT cyTh_~—s—paspyeHne, — HeyroMoHHacTe, vao6peTaTenbcTso, nepesonnawjerue. Bor novemy oxono 400 neT Haga MbI “ywinM va ropaza» — Te. AKrinn — vw oTnpaBManch Ha HevaBecTHEI MaTepnk. (Tae KMNM ApakoH!.) Bor novemy, npnMepHo 200 net Hagaq, MbI cHoBa «yun 13 ropaza» — http: //books pchelov.com/ 44To ects ua Hosoi Axrnnm 4 oTnpaevance Ha Sanaa. (Tae Gein ropHble Tpone.) AmepnkaHiiam = HeyroMoHHacTe Bor novemy MHarme 13 Hac ceronHA OULyWaloT Noxaxee HeTepneHue. Tary K paspyweHwio Weanos npownaro, K npecnogyTsIM eHOTOBbIM wankaM, « NepBooTKpelBaTenacTay. CrpeMneHHe COPOCHTS oKaBbI KOHTapcKaro pa6cTaa. BaATe oTBeTeTREHHOETH 3a CBO! KUaHE. Ma0GpeTaTe saHoB9. [epesonnawaTeca, Sto GypeT HenpocTo, Kak 270 He GbiNG NpocTo ANA oTBAKHEK ceMel B BHaMeHMTbIX NoBosKax Conestoga (16), 4TO CKBO3b 3acyXy M Mbib paBHMH WAM K Tora euje NpakTMNeckH HeAOCTyNHbIM ropaM. flake ecnm a KOHUe NyT He Bceraa 6bino sonora, Tam — Norn acerga — Obina BoaMOKHOCTS ANA NpeoopaxeHuA. na HoBoro cTapTa. Hogara camoouywenna. ay4nm npumep CLA Mpaswrenscreo. 13 HesaavcuMeX KONOHHT NpeEpaTunnce B 50 HesaBHCHMEK wrraToa. Oegepanuam (nepeHoc enact 8 wTaTeI M aKpyra) 8 CLUA xMe M 3n0po8 MH vmeeT paamax, npakTHVeckH HeBeMOMBIM Bo BCeM OCTaNbHaM Mupe Penurua. ¥ Hac aHayTenbHo Gonbwe, YeM 8 m060 apyroli Haun, ApcTHo KOHKYPMpYIOWMX CeKT H KOHTperayW, MoTOMy WTO Mel copesHyeMmea ... 80 BCEM. B GuaHece. B cnopre. flake 8 Qenax AyxoaHax GvaHec (Ho He Tonbko). MbI coxpaHfem Hawle abicovaliee yaaxeHne K HOBbIM HaYMHaHWAM — BbICKONKaM, cKANbIBaION\MM amity Cc ee Mbefecrana BnocneacTann, Kak TonbKo HOBMYKH CTaHOBATCA enuTOM, MbI paboTaeM, Kak 4epTH, Ta6eI CKMHyTS Ix. (CknHbTe ee: Mapta Crivapr.) Kopove ... Moi Be4H0 6 KaKoli-HHGynb sasapyiike. Jlepemca pann apakn ! HA SANAA, KAK Monogon B 1966 rony # nosTopwn yrs nepsanpoxogues Sanaa, Korma ocTasiAn CBO AOM Ha BOcTOWHOM NOSepeXbe, YTOGEI NDUCTYNTb K HECEHIAIO ChyxObi BO cpsioTe B NapT-XyHEMe, 6 65 munax K 3anapy oT Jloc-AHKeNeca. KOHYMNOCb TeM, YTO A NpoBeN 8 KanacopHAn 35 JieT, 8 MECALIEB 1 21 eH. Kora A, HaKOHEL|, BepHysTcA Ha BOCTOK, A HCKONBKO He coxKamen 0 ToM, 470 ocTanca 6e3 KanMdopHulickor HaNopHcTocTH WN KaNMepapHinlicKoro eMora. Ho MHé 6biNo TaxKeno paccTaBaToca c Mneelt «ToMs-KanincpopHinvn. C weit HoBoro CTapTa i co6cTBeHHOrO CTaHOBMeHAR HOBBIA A HeOXaHHo BbIACHAeTCA, YTO CTPeMNeHHe K NepeBONNOWeHHiO ABNAETCA AOBONHO YHVBepCanbHbin B YacTHocTa (470 He Tak yk Mano), oBpatTe BHHMAHNE, Kak aKTUBHO AeA —M B3pOCAbIE — v8 BCEX KYMbTYp NONLSyIOTCA BLIMBILINEHHEIMA VMEHAMM i ponAM B AHTepHeTe. STOT «BakanbHbilin, AeTCKI cbeHOMEH Ha CaMOM AeNe NPUBOQMT K BAXHOMY YMOSaKNKMEHIO! BOsMOKHOCTE Mpa ¢ HOBbIMM CAMOCTAMM HiKora elle He Gbita Tak pearibHa http: //books pchelov.com/ 45VismeHenine nonutiueckon skoHOMMH opraHisayii Ecnn eaymaTecs, To Apaka — rnasHoe 80 ace amepnkaHckol ucTopHn — ovo sonpoc ynpasnera. Kro ynpagnaet? Kak? B Kakoli cTeneHn? Nopagok npoTHe ca06opb! To xe OTHOCHTCA K KOMNAHKEM. B KOHUe KOHYOB KaKnaA opraHHaayie ecTb Gonee wim MeHee Haya B ceOe. HexoTOpble opraHnaaymn ABnaKT coboK SKOHOMMMECKHII skEHBaneHT Kiran (Wal-Mart), apyrue — Moxako (Tom Peters Company). B Tom M apyrom cny¥ae HAWN «HeHOpManbHbIe> apemeHa TpebyoT OpraHvsaMOHHbX HABbIKOB M CTpaTerMli, OTM OT Tex, NTO ObINK yAaNHE! 8 Gonee cnoxortHle epemeHa ... Korgla oTpacnn cocToanh Ha HeOonbWorO wucna vaBeCTHbKX KOHKypeHTOB. Spa YMcTEX onMrononNA noDowsa K KOHUY Mxe kaxkeTe, onmrononncTe! Gain caynanucTaMn cBoera epemeHn. Hoabie BpemeHa Tpe6yioT NosBNeHNA Gonee pesBeX NpenNpMATUM, KoTOpbIe A HagbIaaID Aemoxpatamm cao6opHoro pbitika (Tex, KTO BepuT 8 CBOBORHyIO AEMOKpATHHO, a HE CTopoHHnkos vaBecTHOK napTin). A yeepeH, TO ToMbKO DeMoKpaTeI cao6onHarO pbiika CMOrYT BbIKHTE BevHbi Bonpoc «ynpasneHviaD PaGotan Haq sTIM TpakTaTom o paspywleHnm um nepeocmbicnenMn GusHeca, A HaTHHyAcA Ha Qe KHVTM, KOTOpbIe 3aCTABMAK MeHA ESTMAHYTb NO-HOBOMy Ha cywHocTe ynpasnenna Mepsaa — Gnectawan Guorpadun Qkova Agamca, Hanncannaa [lseunom MakKannoy, ucTopna 0 Tom, Kak AnaMc coToBapwlyM cnopnni 0 YenoBeveckoit Mpupone m MeTOAax ynpasnerMa eto. BoIckaableance paaHble TONKH apeHua. (Marko rogaps.) TaMMneToH paTosan 3a YeHTPannsaynio, craHAapTHsayio, TeepAyH u cTaOunbHya eamoty. Dkeddepcon abicTynan 3a AeleHTpannsaynin, wpoxyia AeMoKpaTHio, NPHBEPKEHHOCTS arpapHeiM, NpeANpHHHMaTeNCKHM MDeanam. C Tex Top AxePepcoHys! M TaMMNETOHUBI HaxoMATcR B COCTORHMN GopbOEl. (K ceegeHmia: FamuneToH noru6 Ha ays.) Bropoii Kanrom Gono TaopeHme Fapnn Yunnsa «HenbexHoe ano: ucTOpHA amepukaHcKoro HeQoBepiA K NpaauTenbcray. Yanna B0 MHOrOM nosTopaeT MakKannoy n HaumlaeT c onMcaHna 6ag080r0 OTHOUIEHA aMepMKaH\yes K MHCTUTYTY racypaperea: «MpaanTenscTao 8 ny4iiem cny¥ae BOCNpHHMMAeTCA Kak HenaGeKHOe 30, ¢ KOTOPbIM MbI BbIHYAKOeHb! MMPUTECA, NOHMMAR ero HeOGxoAMMOCTE. MbI XOTHM ero Kak MOKHO MeHbWeli Mepe, nockonBky, Korga 37a Mepa NpeBbiuleHa, sTO MHOBEHHO MPMBOAUT K HCHESHOBEHMHO TeX MNM Mio C8060) Montocteio cornacen! © cyujHocTH ynpaaneHua wgeT peve 8 maGo” KHure no MeHeaxMeHTy! NpwmenuTensHo K Haun. Maw... MpaeKTHoH KoMaHge 13 7 NenoBeK SaHaTOM viameHeHiem OaHec-npoyeccos MpeanoynTaem nn MBI BapHaHT FaMMunbTOHa, TO eCTb B3ATe UMeHUMlICA NpOYECc, YyeTpaHnT’ HeMOcTaTKH, chenaTe ero «Gonee shih eKTHBHEIMY 1 «ynpaBnaeMBiMn? Vian wii Gone cknoHHel K wyToBcKoMy ayxy [Kecbibepcona, 8 cooTaeTcTann c KOTOPbIM BCe, WTO eCTh celivac — WNyUlb COBaYEAY H HAM HEOBXODMMO RYMaTe COBepwWeHHO 8 ApyroM HanpaBneHmM mu npec6pasosats Mup, a He npacTo SaHMMaTeCA NoBbIEHKEM «tb ekTHBHOCTAD? http: //books pchelov.com/ 46Takopa sta aeuHaa OopbOa nepeTarMBaHa KaHaTa, BaxHelWee MW HeckoHYaeMoe NPOTHBOCTOAHKe MexAY KOHCepBalMen M vaMeHeHHAMn. Kaka cTopoHa & KOHUe KOHYOB NoGeqMT? OTaeTa HeT. Mini, ckopee, OTBeT B TOM, YTOGbI OCosHaTe, TO oTseTa Her. KorTpactel! COLMANNICTbI «CTAPOM 9KOHOMMKY»> Coxpaniate Mpopamkenne vaxytpH Kyoactao OctopokHacte @ abickagnieaHnAx Mpeeanupyet nonuTkoppexTHocTe MoxkvaHeHHoe npaanenne Yepenaxn Crapunnctaa Okan cBoel avepenn» UetTpanvsayna Manabi wra6-KeapTups! (QaHo npasnTenscrao = apn cnoco6) Sawyra ucreGanuMedTa Yaaxkenne agmunuctpatopam Okansiearne 3auura Saxpaswanca wra6-KeapTipa PykosoauT yeHTp Pasnaa onnata TuwatenbHan abisepka want! onnaTe! Vaonayns Hecxoxectn «em Gonbwe, Tem nyse” Meccnmnam Tomac Fo66c Canvam Ctpax VaGeraHne Heynay Crpemnene k ennvoo6pasitio Syswne MeTope! MovoxpomaTuveckoe MbluneHne http: //books pchelov.com/ DEMOKPATbI CBOBOBHOTO PbIHKA «HOBOM 3KOHOMMKY» Paspywate Mpneercraogate «uyKaKoa» Teopyecknii Haem CeoGoga mHeHnit Mpayperaer Hecornacne Orpannvenne cpokos npasnenva Saliytt MepuToxpatua «Baepx wan Bon» Aeuentpannaayna Avevanotel («urTaTe) y pyaar (50 wratoa = 50 na6opatopiii) Caepxenne ucreOanumerta Mover npeanputinmarensm Vao6perenne saHo80 AraKa Ckpomtas wra6-KeapTapa Bnacte y nepncpepnn Mnara no sacnyram Leapoe soaharpaxnerne nyswnx Demoncrpaya HecxoxecT «em nyswe, Tem nyawer Ontumnam Dixon Sloxk (17) Masoxuam >Kaxna Onepkumocte yenexamn Crpemnenne k cosepwexcray Hoabie MeToti UpetHbte cHbt 47«Pa6oTaet xopowo» Tawa. Nokoit. CraGunbHocte Nonnypa Vorarit Bpame Yunbam Pep Fappncon Mpenecte craputie! Mnantt Toroabea. lentes. 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NPHHMMaTe 8 PacNeT BC}O CROKHOCTS BsaMMOOTHOWEHKA nopagKa M Gecnopanka Ana wayyena sonpoca nepemectuMcn v3 a6nacTH BbICOKMX MaTepHii ... & ckpomHbii posoabii cag. B Kaure OKveaA KoMmaHiiay Apu ge Tuyc, Oolewnik nuoHep cyeHapHoro nnakuposaxna 8 Royal Dutch\Shell, npeanaraet cnenyiouyio cagogyio avanornia http: //books pchelov.com/ 49«Kaxknyio Becky CafoBHNK 8 pos0BOM capy okaabIBAeTCA nepeA BbIGOPOM, Kak Nogpesate posei. Cygb6a cana 3aBMcuT OT sTOrO peweHHA. ECNH BbI XOTHTE HMeTE CaMble KPYNHBIe MW CaMbIe KPACMAbIe Posbl @ oxpyre, OOpesaHne ONKHO GbITe MacuTaGHbim. Ha KaxkAoM po30B0M KyCTe HEOGXORMMO OCTABHT MaKcHMyM Tpit BeTan. ... B STOM COCTOMT NOAMTHKa HASKOM TepNMMaCTH M KECTKOTO KOHTPONA. Bel aacTasnaeTe pacTeHme MaKCHMaNbHO MICToMbsOBaTh MMeWOWMeCA pecypcel, Hanpaansa ux Bce 8 «KMONeBOM GusHec». 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Ha nyt K ...paspylueHinio BenomHum Gonbwyio wpero KneliroHa KpuiceHceHa: «TpamoTHbili MeHeaxMeHT? — 27a npnwniia Net (|) (Ty3 Yepeer), no KoTOpoH GonbwKe KoMMaHHM TepnAT HEyAaYy. Tlotomy To, CnMWKOM 4acTO, «rpaMOTHBIi MeHemkMeHT> NoApasymesaeT Gonbune, BakHble OopoKpaTmeckne rPOMasl ... YKOMNNEKTOBAHHbIe COMBWUMMY, BaXHbIMM, GropoxpaTHanposaHHbIMA COTPYAKMKaMM ... OBCAYKWBAMWAMN GONbWHX, BaKHbIX, GiapoxpaTnanpasaHHX noTpeOuTenel ... M COTpYAHMYAOWWuMM c GonbUMMM, BaKHEIMM, GOpoKpaTHaHpoBaHHbIMM NocTaBUynKaMH http: //books pchelov.com/ soHactano apema nameHTb 270 ace. PewnTenbHo Topa paspywnT To, YTo Mbi ecre. (Hoable TexHonarwn oTnuunoe Tomy nogcnopbel) Mopa ctponTs sakoso VW HoBbIe yrposbi Myraiawee apema. Becenoe apema. Vito, w apyrae 8 paaHo mepe. B MoMeHToI pewiMTenbHaIx HaMeHeHMii BCerAa TaK. Len’ 2T0% rage sacTaevTe Bac NowyBcTBOBaTe woe pasoNaposaHne ToMyBCTBOBaTe MOO 3NOCTe B OTHOWEHMM Cun nopAgka, KoTOpbIe NpogomKaioT WIMeTS aNMAHNe B GecnopapouHble BpeMeHa. 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